• Web writing: making your payment terms crystal clear
• I’m confused about marketing my writing: how do I start?
• I need to make an income fast… What’s the easiest way to get results?
• I’ve heard that some Sell Your Writing Online NOW (SYWON) lessons come with money-making products and sites we can sell – is that right?
• Can I really make $250 an hour at the end of the SYWON training?
• Which outsourcing sites do you recommend?
• What’s important when I bid on projects at the outsourcing sites?
• What are the best FREE keyword tools online?
• What are the best free HTML editors I can use?
• Should I be charging for consultations?
• How do I add a PayPal "Buy Now" button to a page?
• "Eeek! I’m falling behind in my lessons…"
• Lesson 53 — and beyond
• Should I share my "niche" sites with others?

Web writing : making your payment terms crystal clear

I’ve had several questions about payment terms for your writing this month, so here’s my response.

Firstly, have you created a Terms of Service (TOS) document? You send the TOS to your buyer as soon as he accepts your quote, along with an invoice for your retainer.

A TOS document is the foundation of your interaction with any client. It outlines your terms in regard to payments, revisions, when the copyright transfers to the buyer, and it also indemnifies you against any legal problems a buyer may have.

(If you’re a Sell Your Writing Online NOW (SYWON) member, you can get a sample TOS copy which you can modify to make your own. Just contact Julia.)

Make sure that your TOS outlines your up-front payment policy: that is, you require a retainer.

A retainer is vital, because it separates the tyre-kickers from the people who are genuine buyers. You have no way of gauging the legitimacy or otherwise of a buyer until he pays you.

If a buyer can’t see paying a retainer from your point of view, you don’t need him. There are few things sadder than a message from a writer which goes something like this : "I worked on a project for [buyer's name] for three weeks. He said he would pay me on [date]. But it’s been [3/4/5 months] and I haven’t received payment."

Unfortunately, because there are so many people calling themselves "writers" these days, some buyers have become skittish, and resist paying a retainer. That’s too bad, but remember that this is their problem, not yours.

Please don’t fall for any sob stories about how many times a buyer has been conned by "writers", and that therefore they only pay after you’ve completed the project.

A buyer’s problems have nothing to do with you. Your policy is that you charge a retainer, and you ensure that you have the retainer in hand before you start writing.

Make your payment terms crystal clear. Genuine buyers appreciate it, and it eliminates problems.

You’ll find that the "we don’t pay up front" buyers change their tune if you’re polite and professional in explaining your TOS. The ones which don’t, aren’t genuine. Wish them well, and say good-bye.

I’m confused about marketing my writing: how do I start ?

Marketing is essential for your writing success. It’s a vital part of Sell Your Writing Online NOW (SYWON).

I just wrote a blog post on the SYWON blog, "Create marketing plans for writing success", in which I wrote :

What’s the secret to writing success? Two words: marketing plans. I create marketing plans for different products each month. For example, one of my marketing plans for April is to promote Fab Freelance Writing Ezine.Why create marketing plans?

1. They’re essential because they work they make sales.
2. They stop procrastination
3. They allow you to track what’s happening with your writing.

Read the entire post; I hope Stan’s story inspires you.

If you’re a SYWON subscriber, and you’re not sure about just how to create a marketing plan, contact me. Either Julia or I will walk you through the process.

I need to make an income fast… What’s the easiest way to get results?

The more you do, the better your results. When you’re first starting out as a Web writer, you’re starting from zero. So you need to hit the ground running. There’s a mile of information in each and every lesson on what to do — just do it, and then do it again, and again.

For example, if you’re using Craigslist, then add fresh ads several times a week. You can add as many ads as you like, but every ad must be different. Once you have 40 to 50 ads running, you’ll get around five new enquiries a day.

If you’re blogging, blog once a day for the first month, so that you get traction.

Sell Your Writing Online NOW (SYWON) shows you exactly what to do; just do it, and you’ll get results.

Once time, your results will increase dramatically, because you have more information about YOU online. As stated, remember that when you’re starting out, you’re starting from nothing. SYWON kick starts your efforts, with free links to your first sites, so that’s a huge benefit.

I’ve heard that some Sell Your Writing Online NOW (SYWON) lessons come with moneymaking products and sites we can sell – is that right?

Yes, it certainly is. From around Lesson 20, each week you’ll receive a bonus product you can SELL – an ebook, a script, or set of videos. The resale rights are clearly shown – so look for them. Many of these products include a complete Web site too…

Just upload the site, and sell the products. Just another benefit of being a Sell Your Writing Online NOW (SYWON) subscriber.

Can I really make $250 an hour at the end of the SYWON training?

New writers sometimes query the "$250 per hour" claim of Sell Your Writing Online NOW (SYWON), wondering if it’s possible. Experienced writers know that that estimate is on the conservative side.

For example, I’m sure you can write a Web page of 200 words in half an hour or so. I can do it in 20 minutes. Therefore, since an average price for a Web page is $200 to $300 dollars, you can see that this estimate "$250 per hour" is indeed conservative.

SYWON training consists of modules – article writing, creating ebooks, creating your own sites and blogs etc, and any of these modules can give you a six-figure income, if you USE the information.

You don’t need to complete a lesson a week, you can take as long as you like. All the training works together.

My goal for the training is that you’ll have a great set of tools for life, which will help you to develop the writing career – and the writing business – that you dream of.

Dream BIG.

Which outsourcing sites do you recommend?

There are many outsourcing sites. I don’t have experience with them all, and I don’t specifically recommend any particular site.

In mid-2008, I’m using three sites as a buyer of services :

Odesk

Elance

Get a Freelancer

From discussions with students, all three sites work well for service providers. So give all three a try, and then focus on the one which is easiest to use from your perspective.

We discuss the outsourcing sites and how to win bids in Lesson 2 of Sell Your Writing Online NOW (SYWON). However, bidding on projects is not the best way to make money online – get your own site.

What’s important when I bid on projects at the outsourcing sites?

I’ve just posted some projects at the outsourcing sites for a client, and have started receiving bids. So with the frustrating experience fresh in my mind, here are some things to remember :

1. Follow the rules the buyer has made. For example, in my project descriptions, I asked for samples in TEXT format only, not MS Word. I use a Mac as my primary work machine, and MS Word is a resource hog, so I rarely use it. To date 9 out of 10 bidders have posted MS Word files. Of course, I won’t hire these writers, because they’ve shown they can’t follow directions. A tip when you’re converting MS Word to text – don’t copy and paste, because this leaves artifacts in the files which need to be removed. Use "File Save As… Text". Better still, use a text editor. NoteTab Lite (Google it) is completely free, and it’s a must-have if you use a PC.

2. Watch your spelling. Half the bidders on the projects I posted had atrocious spelling. Why on earth would anyone hire them when they can’t use a spell checker?

So these two things are vital – follow the directions exactly as posted, and use a spell checker. They’re simple points, but are absolutely vital.

You’ll notice too, that these points have nothing to do with writing skill.

What are the best FREE keyword tools online?

Here are my current free favorites :

* Google AdWords External Keyword Tool

* Free keywords tool from WordTracker

However, there are many keyword tools online, both free and commercial. As your Web writing business grows, you’ll want to invest in the best keyword tools you can afford.

What are the best free HTML editors I can use?

My current favorite free Web editor is Yola. You received a step by step PDF on creating your first SynthaSite site with your SYWON materials.

I also like the new Google Sites tool.

Weebly is great too.

If you’re using headers and graphics you’ve received as part of your Sell Your Writing Online NOW (SYWON) bonus materials, use NVU. Not only is it completely free, it comes with lots of tutorials.

Should I be charging for consultations?

Yes, you should. In Sell Your Writing Online NOW (SYWON), many lessons cover creating Web sites for specific purposes, including selling your writing services in various ways.

Once your writing services Web site is online, you’ll get loads of email queries every single day.

While it’s great that people are interested in your services, many/ most of these queries are a
huge waste of your time.

There’s no way you can run a profitable writing services business and hand out free information day after day.

So, what do you do? You can’t ignore these queries, can you?

No, you can’t ignore them all, but you can qualify these prospects. Every business qualifies its prospects, so it’s something you must learn how to do too.

Here’s how.

1. Create a Web form so prospects can brief you

This is the first step. Create a reasonably detailed online form, so your prospects can tell you more about their vneeds. As you can see from the form on my Hot Web Copy site, it’s detailed, but not overwhelming. If someone is serious about hiring you, they’re happy to brief you.

Once your form’s created, every email query is answered automatically with a link to this form. (Check your email program’s Help files to see how to send auto replies.)

You’ll never hear from 95 per cent of the people you send to this form, and that’s fine. If they’re too lazy to fill in a form, they’re not going to hire you, and you’ve just saved hours of time.

2. Consultations: Yes, you can charge for the time you spend answering questions

You’ll get plenty of work from the clients who fill in your form.

However, some prospects will need more hand-holding. They’re not sure quite what they want, or they don’t know what to do.

You’ll get lots of these people, and they can eat up lots of time.

For example, let’s say someone has heard about article marketing, and wants you to write some articles for them. However, they have no idea of WHY article marketing is effective, and what keywords are, etc.

This is where you can either spend time and energy and not get paid, or decide that your time is worth money, and so is the information you provide: charge for consultations.

Here’s one of my Consultation pages.

Will people baulk at this? Occasionally, yes. But please realize that the people who baulk at it have no intention of paying you for anything ever, they just want to pick your brain, so don’t worry about it.

How do I add a PayPal "Buy Now" button to a page?

Adding Buy Now buttons is really easy.

You just copy and paste a snippet of code from PayPal.

Here’s a tutorial you can download, which will help.

"Eeek! I’m falling behind in my lessons…"

If you’re finding it hard to complete your SYWON assignment each week, relax.

Take your time. Look on the course as material you’ll be working with for many years to come. You’ll find that everything works together: you’re creating a profitable full time career word by word, and action by action. Just keep taking action, and you can’t go wrong.

Lesson 53 — and beyond

Your Sell Your Writing Online NOW (SYWON) lessons end at Lesson 52, if you wish.

Then, you have two options.

The first is just to unsubscribe. Just go to your PayPal account, and in your payments history, look for "Subscriptions", and find your SYWON subscription, and hit the Cancel link. Although you’ve unsubscribed, you can nevertheless still contact me on anything to do with Web writing — you’re never alone.

Want to continue.. with personal coaching?

However, if you’d like to continue with Sell Your Writing Online NOW (SYWON) training, your subscription becomes personal Web writing coaching.

As a SYWON graduate, your monthly personal coaching sessions include :

* Up to three questions a month, answered by me via email

* Half an hour with me via IM or Skype, or via email.

This is a $150 value: consultations are $300 an hour.

With me as your personal coach, you can get direct help from me on ANYTHING to do with Web writing. You may want to discuss creating marketing plans; setting up a Web site; a customer challenge you’re experiencing; an ebook or other material you’re stuck on… anything at all related to Web writing and doing business.

In addition, I’ll be sending you bonus material, usually monthly, although I’ll send bonuses out more frequently whenever I find something that you, as a SYWON graduate, will find useful.

Enjoy SYWON.

Should I share my "niche" sites with others?

Please don’t share the URLs of your niche sites with anyone at all – not even friends and family, especially if you’re using Google AdSense. This is because friends may decide to "help" you by clicking on links, and this will get you banned completely from AdSense, and from many other Cost Per Action advertising formats.

There are other reasons you shouldn’t share your URLs; the primary one being competition.

So, PLEASE never share your URLs, especially on forums etc. You may say what niche you’re targeting, but the fewer people who know you who know the exact URLs the better… if that makes sense.

Subscribe to Sell Your Writing Online NOW (SYWON) – discover how YOU can make money online.

53 percent of online shoppers planned to buy even more on the Internet in the coming year

Not so many years ago, when I’d meet with entrepreneurs and small business owners, we’d discuss how to move customers faster through lines – phone lines, checkout lines, fashion lines and product lines. These days, the topic generally is how to move customers faster online.

Small-business owners who have extended their operations to the Internet tell me it’s the smartest, most productive, competitive step they’ve ever taken and want to know how to capitalize further on this market. Those who aren’t yet online are tripping over themselves to find out if and how they can manage the move to the web.

As with any business move or expansion, considering an online presence can raise a sometimes dizzying list of questions for an entrepreneur.

• Exactly what must be put in place to make it happen?
• How does an online presence change the market for the business?
• What are competitors doing?
• How will people shop?
• What kind of security is required?
• How will customers pay online?

We put together this guide, a primer of sorts, to help answer those questions.

Small businesses that have little or no e-commerce capabilities on their web sites will learn about taking the next step in converting their marketing sites into selling locations that extend their customer bases, images and sales in entirely new ways.

Those entrepreneurs not yet online will discover how the Internet is likely to transform their businesses and introduce them to markets far beyond those which are currently in reach.

According to research firm IDC, the cost of setting up a web site has decreased significantly from the height of the Internet boom, when small businessowners could expect to shell out as much as $10,000 for the design and set-up, plus hundreds more to update it. Today it can be done.

In 2005, only about half of the nation’s small businesses were estimated to have their own web sites

for as little as $1,200. In 2005, though, only about half of the nation’s small businesses were estimated to have their own web sites, up from about 40 percent in 2002.

An AC Nielsen survey recently reported that 53 percent of online shoppers planned to buy even more on the Internet in the coming year. Why? It seems customers – who once were reluctant to try online shopping – discovered a new level of convenience, speed, selection and security after ordering online.

The irony is that even though consumers have overcome their initial doubts about Internet shopping, many small businesses are holding back from leveraging all they can from e-commerce.

The problem here is a perception – often misguided – about what it takes to start an online store that sells directly to consumers.

Concerns that small business owners may have include:

• The cost of maintaining an online operation.
• Fear of technology and inexperience with the online medium.
• Perceptions of complicated set-up processes.

Today, entrepreneurs have access to a host of packaged e-commerce programs, online experts for hire, and most importantly a global marketplace that allows small businesses to grow. Equipped with the right tools, resources and expertise, the time has never been better for small business owners to take the plunge and make the move to the web.

The Internet is increasing the number of potential customers, but it’s also driving profitability.

Why Go Online ?

The most amazing aspect of e-commerce is its ability to impact sales and marketing efforts immediately.

By going online, suddenly a neighborhood bakery or a home-based consulting service expands its reach to a national, or even international base of potential customers.

Web-based sales know no international boundaries. Forrester Research, which analyzes online trends and statistics, projects the online retail market for U.S. businesses to be $230 billion by 2008.

That’s a full 10 percent of anticipated total U.S. retail sales. Not only is the Internet increasing the number of potential customers that a company can reach, but it’s also driving profitability, according to research from IPSOS, commissioned by PayPal.

The survey discovered that, far from being an extra “expense,” Internet operations boosted businesses’ bottom lines.

• Of small businesses that sell online, 64 percent said the Internet has increased their revenues or sales.
• 48 percent felt the Internet helped to expand their geographic reach in the U.S.
• And 73 percent saved money by decreasing administrative costs.

Of small businesses that sell online, 73 percent saved money by decreasing administrative costs

Cash flow is of significant importance to a new business – online or brick and mortar.

The study found that small business owners who conduct business online feel it allows them to receive payments faster and conduct business easier.

When entrepreneurs move online, they establish themselves on a level playing field with larger competitors.

On the Internet, even the smallest online retailer can be as attractive and as functional as the largest big box store without the need to have a physical presence on every street corner.

Often, small shops project a “boutique” feel that attracts shoppers, who perceive smaller businesses as more distinctive than larger stores.

Setting up shop online takes passion and demands a high level of optimism.

What It Takes To Go Online

There are two resounding traits that help entrepreneurs overcome the challenges of starting a business and reaping the rewards of their labor.

Just like opening a physical store, setting up shop online takes passion and demands a high level of optimism.

The passion is the desire on the part of the entrepreneur to find something he or she loves to do and make a career out of it. Positive thinking allows a person to stay focused in the face of cynicism from banks, peers and competitors.

A “yes I can” attitude quickly translates to “Wow, it’s working” as an online business opens its doors to the world.

Moving a business online doesn’t have to be an arduous process.

To set up an online business, entrepreneurs should apply their passion and positive thinking to three key areas:

1. The planning process : everything an entrepreneur needs to know, consider and decide before starting an e-commerce site.
2. Developing a marketing strategy : determining how to get the word out and how to maintain good relationships with customers.
3. Understanding technology needs : the tricks and tools that make it all happen.

The Planning Process

First and foremost, every small business owner needs a well-thought plan.

The Internet is the best place to find information, learn from peers and effectively manage resources to formulate a plan that is perfect for a particular business and its owner.

The plan should look at every aspect of the proposed online business with a critical eye.

There are several important questions to address here.

Does the web make sense for this business ?

We’ve already established that the web has immense power to transform a business. With that said, sometimes a product just doesn’t seem to lend itself to online sales at least at first glance.

Businesses like amusement parks, bowling alleys and utility companies either require the customer to be on-site or offer a product that is largely intangible. But even for those types of businesses, customers have come to expect an online presence.

A company can sell tickets or offer discounts through its web site, show images and videos of its facilities, set up online games that relate to and increase demand for its offerings, or enable customers to make payments over the Internet.

First and foremost, every small business owner needs a well-thought plan

What will the business sell ?

I’m constantly asked, “Rieva, what’s a great market for me to get into?”

My response is that it depends – on the condition of the economy, the size of the demographic being targeted, and a lot of other business factors that eager entrepreneurs become impatient analyzing.

Entrepreneur magazine publishes an annual “Hot List,” where it looks at the upcoming markets for small business growth.

In the most recent survey, it identified four strategies smart entrepreneurs are employing to find the most ideal target market and product or service to sell:

1. Tap the countertrend
   For every trend there’s a potentially lucrative countertrend waiting to be noticed. Selling “comfort-fit” women’s clothing could be of great interest to women in an era of midriff-baring tops.
2. Eat off the big guys’ plates
   Instead of launching an online dating service to compete with the top leaders in that space, a business focused on helping people write better ads or taking better photos could strike a chord.
3. Switch the niche
   A tried-and-true product or service meant for one market could be tailored for a different market. Translating products and services from people to pets (kosher dog food) or from adults to kids (yoga and cooking classes) are a few ways to execute this strategy.
4. Borrow a business model
   Charging members set fees to rent movies by mail has worked for some companies; so too has it worked for companies renting video games or paperbacks by mail.

Online entrepreneurs must understand the competitionif they hope to survive

What are other companies doing ?

Just as with their bricks and mortar stores, online entrepreneurs must understand the competition if they hope to survive.

A competitive analysis will help equip online business owners with the information needed to promote and differentiate their online businesses.

The leap for entrepreneurs who open their doors on the Internet, however, is learning not just what other competitors in their physical geography are doing to spark sales, but also what the competitors who share their cyberspace are offering. Say you want to sell beauty products online.

A keyword search for “lipstick” in Google, eBay and online shopping portals offers a glimpse at which competitors come up most often and highest on the list. Then a look at those competitors’ product selections, pricing structures, promotional offers and target audiences can help shape your own storefront to stand out from the gaggle of competitors. This can be a time-consuming process, but it’s invaluable research that costs hours rather than dollars.

In this instance, time is money that will be returned many times over. If there are already businesses in this space, it’s important to differentiate.

Perhaps offer a more comprehensive set of products or services. Maybe the business will have a customer service or technology advantage, or consider tailoring the product to a niche market.

What types of resources will the business need ?

The doors of an online business never close. By not running a 24/7 operation, online business owners may fail to fulfill orders in the manner promised – a surefire way to lose customers and miss the chance to build loyalty.

Internet businesses need to operate full time, so entrepreneurs must be realistic about how much help they will need. It is an emotional and financial investment for an entrepreneur to expand his or her business to the Internet.

With that said, it’s not always easy to place trust in other people and resources, or to spend the time necessary to train and the dollars required to pay them. Any business owner, from a sole proprietor to an employer of hundreds, can deploy an effective e-commerce program.

But, it’s important to consider if and how the extra headcount will help grow the business, and how comfortable the business owner will really be placing trust in other professionals.

Typically, online business owners find that their hands quickly fill up with the chores and challenges involved in simply running their businesses. They’ll often turn to web experts, or professionals who coordinate online business tasks every day.

With the numbers of well-trained web professionals out there today, consider the possibilities when looking to hire:

• Hire someone who will be dedicated solely to web management, if the nature and size of the business supports it.
• Hire temporary employees to help set up the business and bring them back periodically to make changes to the site, expand online capabilities or launch new ventures.
• Outsource the development, design and hosting of the web site and rely on an outside organization to keep it up to date and to manage growth.
• Use ProStores – an all-in-one “web store” solution – to set up an ecommerce site.
  For a flat monthly fee, ProStores provides businesses with everything they need to create and mange an online store,including a virtual shopping cart (where shoppers electronically place the items they want to buy).
  ProStores also includes an online catalog with unlimited product pages, the ability to list products and services on online auction and shopping sites, integration with secure online payment options, marketing and promotional tools, and 24/7 technical support. The doors of an online business never close.

Younger generations are suspicious of corporate marketers and don’t like to be overtly persuaded

What is the target audience ?

Anytime a business opens its products or services to a new market, management must consider the geographic, demographic and socioeconomic factors that determine how it will approach the consumer.

Some offerings, such as toys, school supplies or nursing services may be targeted primarily to a specific age group. Other products or services, like snow blowers or swimming pool supplies, could target a specific set of geographic areas.

Every audience is unique, so merchants should tailor their marketing and communications in a way that connects consumers to their businesses. Teenagers, for example, not only like to shop online, they expect to shop online.

Yet younger generations are suspicious of corporate marketers and don’t like to be overtly persuaded to buy. They want to browse a store’s virtual shelves, discover something new and buy it. Seniors, on the other hand, may want more guidance on the site, with in-depth, step-by-step directions and descriptions relating to the products or services.

Some seniors may be new to the web and can benefit from larger sized type; multiple photos that show all angles and aspects of a product; clear instructions on how to place an order; and assurances about transaction security and return policies.

It may turn out that the overseas market is the company’s very best sales opportunity

How far will the business cast its net ?

In a global economy it’s entirely possible that a small business owner could start the morning with an e-mail from Milan, asking if he’ll accept payment in Euros with a CartaSi credit card.

Online entrepreneurs must understand that, from day one, they are international businesses with display windows and checkout stations in every corner of the globe.

A business could tell its customers that it ships only to North American locations or accepts only U.S. dollars. But it may turn out that the overseas market is the company’s very best sales opportunity. Therefore it’s important for the online business to determine how it will work with customers in foreign nations.

• How will shipping be handled ?
• Is the company prepared to convert currencies?
• How will the business communicate with customers who speak different languages?

Online businesses should consider not excluding an eager marketplace just because it seems difficult to serve.

There are several services that make it easier for international visitors to order from a U.S. store.

PayPal, for instance, accepts payment on behalf of merchants in U.S. dollars, Canadian dollars, Euros, Pounds Sterling, Japanese Yen, and Australian dollars. The major U.S. credit cards accept purchases from foreign countries and make the necessary monetary conversions for the buyer.

My advice to online businesses is to not be afraid to build a bridge to overseas markets. Just be sure the business can handle the foot traffic.

Shipping efficiency and pricing can be a major competitive advantage

What about shipping charges ?

Online shopping breaks down most often over shipping charges.

Imagine this:

A customer sees a great price for just the product she’s been searching for. After entering the information on the electronic order form, she is startled to see a huge shipping fee tacked onto the price.

The result?

By barely lifting a finger, the shopper clicks off the site and goes elsewhere. Some online companies absorb shipping charges; others include them in the listed price and offer “free” shipping. All the major postal carriers have web sites that allow merchants to calculate the shipping charge for any item, based on weight and location.

Shipping efficiency and pricing can be major competitive advantages or hand grenades in an online store’s shopping cart. My advice is not to try to make a profit on shipping charges. The store is more likely to lose the sale than gain the margin.

Customer service is a great way to build loyalty, and it’s also a valuable feedback mechanism

What are the elements of the customer service policy ?

Because customers expect to be able to contact a company with questions, special requests or problems related to ordering, online businesses should offer an e-mail address or phone number for customer service inquiries.

Not only is customer service a great way to build loyalty, but it’s also a valuable feedback mechanism – customers are all too ready to sing your praises or call out improvements that need to be made to your product, service or image.

An important aspect of customer service is deciding how quickly the business will respond to customer inquiries and complaints (phone or e-mail). This response time should be realistic and consistent.

If the policy says all phone calls will be answered within two minutes or returned the same day, that timeline becomes a pledge to the customer.

Nothing frustrates an online shopper more than sending an e-mail to an address listed on a shopping site and waiting hours, days or interminably for a response. To keep customers on the site, businesses must keep them in the loop.

DETROIT COFFEE COMPANY

George Kaufman (www.detroitcoffee.com) saw an opportunity for a unique niche in focusing his business on underrepresented coffee drinkers: athletes, night owls and others who understand that the best coffee in the world doesn’t need to come with an expensive pedigree.

He founded the Detroit Coffee Company in January 2004 with the mission of providing the best coffee without pretense.

While his two-year business plan includes opening several brick and mortar stores, investigating wholesale distribution channels and developing more mobile units, he immediately decided to launch an online presence.

“Online sales are the most efficient method for new customers to get a taste of our products and company philosophy,” Kaufman said.

During the summer of 2004, the company took its mobile units on the road with the National Off-Road Bicycle Association, supporting the cycling community and offering the coffee to both athletes and fans. The site was an invaluable source for customers looking to find more information about this new coffee.

“Our web site provides a central reference point for all marketing efforts,” he said.

Kaufman said he’s pinning his keys to e-commerce success online in three areas: marketing, customer service, and ease of use of the site:

• Marketing: There are millions of e-commerce sites, and marketing is a key lever to get people to visit yours. Kaufman plans to use a range of promotional marketing techniques to make Detroit Coffee Company top-of-mind with consumers.
• Customer service: Customers must be comfortable and confident in the site. A real human being at the other end of a help line or e-mail address will keep customers coming back.
• Ease of use: Online stores exist to sell products. If a customer can’t easily find those products, differentiate between them, and make a purchase, then the site is not going to make the company successful.

Every day, the average consumer is exposed to an average of 247 commercial messages

Developing a Marketing Strategy

Once the business has defined its place in the market, the entrepreneur needs to figure out how to jump into the sea of consumers already besieged by marketing messages at every turn.

Every day, the average consumer is exposed to an average of 247 commercial messages in print, on air, online, on the road and at work, according to Consumer Reports.

The IPSOS study indicated that one of the top challenges faced by online business owners is not only keeping their site up to date, but also creating awareness of it.

Too often, small businesses and startup companies fail to plan or budget for marketing; they see it as an expense, when actually it is an essential investment that will return its costs by helping to grow sales and foster customer loyalty.

Good web sites begin with a good design that is simple to use

The Design and Navigation of the Online Store

Good web sites begin with a good design that is simple to use. The graphic design and content on the homepage should grab the consumer’s attention, and the interior pages should be easy to navigate.

Information must be easily found and should be expressed in the of the customer, rather than the company’s internal lingo.

Here are 10 simple tips to consider when deciding on how the site will look and how customers will navigate through it :

• Immediately tell visitors on the site what the company does.
• Get users to the information they want in two clicks.
• Consider including headers and links that give the store’s name, and show a “tree” branching from the homepage to the current page. Visitors should know where they are within the web site at all times.
• Allow visitors to find answers to questions easily.
• Incorporate sufficiently large fonts and images, as well as audio descriptions where appropriate, so that content is accessible to users with disabilities.
• Pay special attention to the quality of information, and ensure that the text is written well and spelled correctly.
• Use buzz words sparingly.
• Include a link to the homepage on every page so that in one click, users can be led there.
• Develop visuals that are useful, not flashy and distracting. Useful visuals include illustrations or photos of products, graphics that separate categories of products, or maps with directions.
• Determine which technologies are appropriate and which are overkill. For example, developing a landing page in Macromedia’s Flash technology – one that allows for complex animation and graphics – may be a nice design feature. It will become prohibitive, however, if users have dial-up, a traditionally slow Internet connection speed.

Online shoppers expect to see what a product looks like, especially since they can’t pick it it up and examine it

Product Marketing on the Web Site

The most important step merchants can take to sell almost any product online is to include a lot of photos. Online shoppers expect to see what a product looks like, especially since they can’t pick it up and examine it before making their purchases.

Merchants should use photos showing their items from a variety of angles and, in some cases, position them next to something else to show the relative size (a cell phone the size of a lipstick, a bench that’s knee-high).

When formulating a product marketing strategy, consider the following:

• Avoid over-describing or over-selling offerings on the site. Information should be useful to the shopper, bringing out all the positive benefits of the product or service in a conversational tone.
• Offer complementary products or partnerships to bolster a store’s offerings. Businesses that don’t carry a wide variety of products often partner with other merchants to offer packages of complementary items.

Attracting New Customers Online

There are several methods to open up a site to new visitors – search engines and e-mail communications have become popular choices in an online marketer’s arsenal.

Search Engine

With hundreds or thousands of competitors, how can a business get its product up front in online search engines? Search engines are the sites where shoppers can search for products or services by entering key words that describe the offerings they want. Gaining a listing in the first page or two of a search engine’s results is often considered the “Holy Grail” of e-commerce.

So, how do merchants get to the front of search results? There are two approaches to ensuring that links to your company’s web site appear high on a search engine page: “natural search” and “paid search.”

To rank highly in natural search, the content on your company’s web site should include the keywords a consumer might type to search for what you offer. These keywords should also be included in the links to your web site from other web sites.

For example, if you own an online jewelry store, you may want your company’s web site to show up when a consumer searches for the words “diamond earrings.”

There are various strategies to improving your company’s rank in natural search. Most are legitimate, but there are some vendors that don’t comply with the rules and regulations that the search engines have in place to ensure honest marketing.

If you decide to work with a third-party to implement a natural-search strategy, be sure to check references, look at other companies they’ve worked with, and make sure they are forthright about their policies on working within search engine service agreements.

There are also software applications for preparing a web site for natural search. ProStores, for example, includes a Search Engine Optimization Manager a tool that guides a merchant through placing keywords on ProStores web store pages and in individual product entries.

For paid searches, companies get to the top of search listings the old fashioned way they buy their way there! A company creates short descriptive ads and selects keywords related to their products and services. The ads appear next to related natural search results and are labeled “Sponsored Links.”

The placement of an ad depends on the amount the company bids for a particular keyword the higher the bid, the higher the placement.

The merchant is charged a fee only when a visitor clicks on the ad to get more information as a result, this type of search marketing is also known as “pay per click” advertising.

Carried out improperly, an e-mail campaign can turn a customer off to your business forever

The two most popular search engines offing pay-per-click programs are Google and Yahoo! Search Marketing. Microsoft has also launched a paid search offering called adCenter.

E-Mail Marketing

If done correctly, e-mail marketing can deepen customer relationships and add a personal touch to the sales process.

Carried out improperly, an e-mail campaign can turn a customer off to your business forever. E-mail newsletters for customers who “opt in” (request or otherwise sign up for them) are a terrific marketing tool for online businesses.

Rather than being a hard-hitting price-and-product flyer, an online newsletter ideally provides useful information and/or news relating to the company’s lines of business.

A popular outdoor and camping-gear store, for example, sends its customers a newsletter with information on camping trips and outdoor activities.

As an incentive for opting in on the company’s web site, the store offers new subscribers a coupon for 10 percent off their next order.

In fact, e-mail newsletters commonly are used to promote special offers or discounts to their subscribers. They are an inexpensive way to place a company’s brand and products in front of a highly receptive customer base that already has demonstrated interest by signing up for the newsletter. And because it’s in digital form, the business has no printing charges for an unlimited number of newsletters, a big advantage over paper publications.

Choosing the right technology leads to profitable business

Understanding Technology Needs

Now that the business has a plan and a strategy for its online store, what does it need to build it?

Just as with a bricks and mortar store, the first two lines on the checklist are a name and a location. In cyberspace, they’re usually the same thing. The address of the online business is expressed as a Uniform Resource Locator, better known as a URL.

Usually the address is a name that ends in dot com (.com), which indicates a “commercial” site, or dot org (.org) for an “organization.” If a business is lucky, its address will be the same as its company name, or a close reflection of it.

An ISP can speed the time it takes for online shoppers to download your web pages

Staking a Claim in Cyberspace

Businesses can register and claim a URL or “domain” for a small annual fee.

There are several companies that specialize in domain registration. ProStores includes free domain registration or free transfer of a domain that a business already owns with their one-stop web store solution.

The domain name, however, is simply the address the entrepreneur will need a piece of property that the address defines.That plot of cyberland is the space on a computer where all the electronic files that compose the web site will reside.

Numerous commercial “hosting” services, called Internet service providers (ISPs) will rent businesses space on their large computers (called servers) for a nominal monthly or annual fee.

Some mid-size and larger companies host their sites on their own in-house web servers, but they remain responsible for maintenance of the site and the hardware to be sure it’s accessible 24/7.

ProStores’ monthly subscription fees include hosting along with everything else you need to set up and manage your online store.

Another requirement for efficient online store operation is the virtual shopping cart

Online Shopping Carts

Another requirement for efficient online store operation is the virtual shopping cart. This actually is an electronic order form that serves as the first step in the fulfillment process.

Its purposes are to securely:

1. Enable shoppers to browse and select items, and then later decide which ones they want to purchase.
2. Display a summary of items that the shopper has selected.
3. Provide links to information for the shopper to consider before confirming the purchase, such as the return policy or the description page for each product.
4. Allow the shopper to change the quantities ordered or remove items before checking out.
5. Enable the customer to navigate to the checkout process or to return to the store to choose more items.

This shopping cart software allows merchants to accept orders for multiple products from their web sites. It automatically calculates and totals the customer’s order, including tax and shipping charges.

Some shopping carts are even integrated with the fulfillment capabilities of UPS (www.ups.com) or the U.S. Postal Service (www.usps.com) to make the order acceptance and shipping process much smoother.

There are several services that offer secure online shopping cart technology. PayPal, for instance, offers a free shopping cart program to its merchant members. At checkout, shoppers indicate that they want to make their purchases through their PayPal accounts, and the process rolls out automatically.

Other application service provider (ASP) companies also keep the merchant’s shopping cart on a third-party site, where it is secure and regularly updated.

For merchants seeking an all-in-one solution, ProStores includes a shopping cart and integration with secure payment processing services, including PayPal.

A well-planned, secure shopping cart should make the checkout process easy, clear and flexible for the shopper

Turning Shoppers into Buyers

Online shoppers are finicky. Those who aren’t experienced customers who haven’t yet discovered the convenience of two-day delivery or easy returns tend to be skittish during the entire shopping experience.

A well-planned, secure shopping cart should make the checkout process easy, clear and flexible for the shopper.
Jupiter Research found that 54 percent of Internet shoppers have stopped buying from certain online stores in the middle of a transaction because they have concerns about service, delivery, shipping or handling. Other estimates range as high as 60 to 90 percent abandonment of shopping carts on some e-commerce sites.

Sometimes it’s because of confusion; other times, frustration over the process or lack of information. Some shoppers just use the cart as a place to hold items they’re considering and, in the end, never buy.

When setting up an online shopping cart for a business, consider the following tips :

• Don’t force the shopper to go through a lengthy process of logging in, creating passwords and filling out voluminous forms. Privacy issues and complexity of the process can lead the buyer to end the process before even registering.
• Include a link to a page detailing customer service policies, such as warranties, delivery guarantees, return policy, and shipping fee structure.
• Provide “help” tips, a frequently-asked-questions (FAQs) page and a toll-free phone number for consumers to use if they have problems or questions relating to checkout.
• Offer assurance that credit card information is protected through encryption and a highly secure online transmission process.
• Allow customers to call up information about the items being purchased without having to leave the checkout page, with links to windows that contain the product information page.
• Make it easy for buyers to add or remove items, change quantities, or select different models and styles of a product once they are on the checkout page.
• Indicate the progress buyers are making during the checkout process, revealing the number of steps involved, showing which step they are on at any given time and allowing them to return to earlier steps to make changes.
• Show the shipping costs at the front end of the checkout process. For some products, these costs determine whether the shopper will buy online and the quantity they will buy.
• Clearly indicate a button or link to move on to the next checkout step and make it more prominent than other links on the page.
• Provide multiple options for payment, including credit cards, checks or an online payment service.

BLUE JEANS CABLE

Kurt and Pam Denke credit much of the success of their home theater system company, Blue Jeans Cable, to quick return on investment. When building the company’s primary source of income, the web site, the Denkes realized they needed an affordable online payment system that made sense for their growing operation.

“At the outset, we didn’t know whether this was going to be a very large business or a very small one,” Kurt Denke said.

“We looked at all kinds of payment processing solutions. But with us just starting out, the initial fees to set up a merchant credit card processing arrangement and online payment processing gateway were just too much.”

Avid online sellers, the Denkes were already using PayPal to accept payments from their eBay sales.

After comparing PayPal to several merchant accounts, they decided to integrate PayPal into their business web site. “We are basically a cash-financed business, so getting paid up front for products is critical,” he said.

“Especially early on, this kept us from going underwater in terms of excess inventory or outstanding receivables.”

PayPal not only allowed the Denkes to quickly and affordably set-up their payment processing application but also to reinvest profits into their business rather than processing fees.

With low set-up costs and easy implementation, Kurt and Pam Denke quickly increased their revenues and turned their passions for home theater into a profitable small business.

Accepting payments online increases revenue and cash flow

Accepting Payments Online

Cash flow can make or break a company, especially in its early stages. That’s why many online businesses often encourage credit card payments, although it’s also helpful to give buyers alternative opportunities to pay with checks and money orders.

Offering a variety of methods for shoppers to pay online increases the opportunity for these buyers to pay in the method they prefer.

Accepting payments online increases revenue and cash flow, because money goes into the account immediately. Even more compelling is that there are more than 1.2 billion consumer credit cards worldwide.

Credit card payments aren’t returned for non-sufficient funds and credit card holders tend to do more impulse buying than those who write personal checks.

During most online checkout flows, a shopper is asked which method of payment is preferred

Businesses have several options when setting up an e-commerce function and accepting payments online, which include:

Process payments through a merchant account: To accept credit cards online, a small business owner must first apply for a bank merchant account and then find a way to process transactions.

At a brick and mortar store, the processing takes place when a card is swiped through the card reader.

At an online store, the processing is done when a shopper types in the credit card information, which is then verified by a merchant account processor.

During most online checkout flows, a shopper is asked which method of payment is preferred. If the shopper selects a form of credit card payment, he or she will be redirected to a secure page within the store to enter the credit card information.

After the shopper selects “submit” the credit card information will be sent to the correct merchant account, where it will be verified and either accepted or denied by the merchant account service provider.

Merchant accounts may have drawbacks for some small business owners, however. Most charge set-up, monthly and per transaction fees.

Additional fees may also be involved if a business owner has a pre-existing account for a physical store, and wants to convert that account to accept payments online. Moreover, some banks won’t approve small online businesses for merchant accounts, considering them high-risk operations.

It may take 30 days or more for a merchant account to be approved and the integration process can be burdensome for business owners to do it themselves.

Fortunately, the growth of online sales has given rise to an entire industry of merchant service bureaus that will grant a merchant account and everything else needed to accept online payments.

KOSSAR’S BIALYS

A neighborhood landmark in New York City’s Lower East Side since 1935, Kossar’s Bialys is the nation’s oldest bialy maker.

Bialys a lighter cousin to the bagel are tremendously popular in and around New York. After being featured in many area publications including, The New York Times, The New York Post, Newsday, The Jewish Week and Time Out New York, Kossar’s developed an out-of-state tourist following.

Business owner Juda Engelmayer who purchased the business in 1998 then saw a demand for selling his baked goods to a larger market.

Since he doesn’t accept credit cards in his store, Engelmayer was reluctant to set up a merchant account with a bank, due to the setup charges and transaction fees that went along with it.

“It would eat up more of my profits to set up a merchant account,” he said.

Having used PayPal for making purchases on eBay, he soon saw the potential for the service within his own business and quickly integrated it onto his web site.

Shipping all over the country, Kossar’s has had great success from its online store. “The growth on the web has allowed us to stay firmly planted with our store in Manhattan, while expanding all over the country,” he said.

A few terms to help understand this process – which occurs in seconds once a purchase is made :

• Merchant account is a bank-authorized transaction-processing account that allows for acceptance of major credit cards and electronic checks online.
• An acquiring bank is one that provides an e-commerce business with its credit card processing account.
  This bank sends credit card and purchase information from e-commerce transactions to a credit card association (such as Visa and MasterCard), which forwards it to the customer’s bank.
• A payment gateway is the middleman that allows credit card information to pass securely from the shopping cart to the merchant account provider.
  Gateways are also referred to as “virtual terminals” because they perform the same function online that credit card swipe machines perform in brick and mortar stores.
• Credit card processors (or third-party processors) are those that handle the details of processing credit card transactions.
  They process the credit card transactions, ensures the charge is valid and then settles the funds in the merchant account.
  Business owners usually must first establish their own merchant accounts before contracting for credit card processing services.
  There are no setup charges, monthly charges, minimums or gateway fees.

Integrate an online payment service

If a business does not have access to a merchant account or the fees are just too high, one solution is an online payment service, like PayPal (https://www.paypal.com).

PayPal allows businesses to accept creditcard transactions and payments safely and conveniently. It also allows buyers to send payments directly from a bank account.

When a buyer indicates the desire to use PayPal during checkout, that person will be directed to sign into or sign up for a PayPal account to then complete the transaction.

PayPal has a network of tens of millions of member accounts worldwide. These active online shoppers transact billions of dollars per quarter. For merchants there may be benefits for offering PayPal. There are no setup charges, monthly charges, minimums or gateway fees.

PayPal charges a per-transaction fee, which ranges from 1.9 percent to 2.9 percent plus 30 cents per transaction. Instead of a gateway service, online payment services like PayPal do the work in talking to the merchant bank and its processor.

PayPal also actively fights chargebacks on behalf of online merchants. If a transaction meets all of the requirements of PayPal’s Seller Protection Policy, then the merchant will not be liable to for the chargeback by the customer. Integration is simple. A PayPal account can be created and integrated in a matter of minutes.

Financial institutions have put in place significant safeguards to protect their customers

Ensuring Transaction Security

When e-commerce itself was in the startup phase, computer users were hesitant. More than hesitant, they were downright leery of transmitting their credit-card or bank-account information to unknown entities in cyberspace.

Today, however, financial institutions have put in place significant safeguards to protect their customers from errors and fraud when buying online, and consumers today are much more at ease with Internet shopping.

Armed with knowledge and caution, online shoppers in the U.S. recently told IPSOS pollsters that they plan to increase their e-commerce activities.

Many said that the Internet is continually becoming an even safer place to shop.

Still, online entrepreneurs have a responsibility to do all they can to ensure their web sites offer a safe shopping experience. But they don’t need to be information technology security experts to have a secure site – the techies already have developed security measures that any online small business can adopt.

There are services in this space that bring together all the security measures that an online small business needs to have in place.

PayPal enables businesses to set up a web site that accepts credit cards without seeing or having to store the account numbers of its customers. This makes buyers feel even safer, because they don’t have to share their personal or financial information online.

Gateway services like Authorizenet.com, CyberSource or Paymentech will also handle credit card and electronic check payments securely.

Customers expect merchants to boldly exhibit their privacy policies on their stores’ sites

Developing a Privacy Policy

Consumers’ fears of identity theft and the aggravation over telemarketers make privacy policies essential for online businesses.

Customers expect merchants to boldly exhibit their privacy policies on their stores’ sites, with links from the catalog pages and the shopping cart.

A privacy policy should describe how data, such as the customer’s personal contact information and financial details, are collected and used.

Consumers should be given the opportunity to opt out of having their information sold or distributed and of receiving e-mail newsletters or other company communications.

An online business must post its privacy policy and stick to it! This type of policy shows that the business takes customer privacy seriously and will use information it obtains in a responsible way.

Businesses can obtain a “seal of approval” for their privacy policies through a company called TRUSTe (www.truste.org).

For an annual fee, this California-based organization awards use of its seal to e-commerce sites that adhere to its privacy principles and comply with its verification and dispute-resolution processes. If a business doesn’t have a privacy policy, TRUSTe offers models that can be adapted and even a privacy policy writing “wizard” to help with the process.

It’s amazing how a business can thrive when its customers only need to lift a finger

Ten Steps to Move a Business Online :

1. Competitive landscape review : Look at your competitors online and decide how you will differentiate yourself from them.
2. URL : Register a domain name.
3. Technology : Buy a server or find an outsourced Internet service provider.
4. Web development : Hire a web site developer or buy web development software, then determine site design and navigation.
5. Product : Create an online catalog or listings.
6. Payment : Find a secure online order solution, including shopping cart and payment service.
7. Protection : Fight viruses and protect the site and computers with anti-virus software.
8. Marketing : Develop a marketing plan which includes determining and publishing customer service policies.
9. Contracts : Establish alliances with crucial partners, such as product suppliers, search engine optimizers, fulfillment services, shippers, web technicians, marketing or public relations firms.
10. Maintenance : Keep inventory, catalogs and listings up to date for your customers.

ProStores combined with PayPal’s payment services provides the complete online-store solution, from URL registration and Web site hosting to setting up a product catalog with a secure shopping cart and payment processing.

Conclusion

Starting an online store may seem like a daunting challenge, but the reality is it’s never been easier.

Today, many of the processes of moving a business online have become standardized and even automated. Business owners discover an entirely new meaning in their business lives when – through the process of building an online store – they realize they’ve optimized their new-found markets and won the trust of Internet consumers.

When I encounter those who have made the transition to an online presence, I’m not surprised to see palm-heel marks on their foreheads where they’ve slapped themselves for not making the leap earlier.

The benefits become so obvious to e-commerce entrepreneurs of all types that they consistently ask me how they can expand even further and reach even wider audiences.

The Internet, in fact, can work for any entrepreneurial personality. If an entrepreneur thinks life is just a bowl of cherries, we’ll find him selling cherry bowls.

Never have entrepreneurs had such a clear, easy and relatively inexpensive opportunity to reach a global marketplace for so many products and services. It’s amazing how a business can thrive when its customers only need to lift a finger.

Recommended Resources

The following are online resources recommended for information about starting a business online.

• Books
  – Entrepreneur’s line of books at www.smallbizbooks.com about starting specific businesses and web sites.
• E-mail newsletters/web sites
  – ClickZ: www.clickz.com provides targeted e-mail newsletters from marketing experts about e-mail marketing, customer relationships, and search engine marketing.
  – Microsoft Small Business Center at www.microsoft.com/smallbusiness provides both product information and actionable news.
  – Web Marketing Today: www.wilsonweb.com is the largest circulation Internet marketing e-mail newsletter in continuous publication.
  – Entrepreneur’s site at www.entrepreneur.com offers a library of articles and e-mail newsletters on a variety of topics for business owners.
• Organizations that can provide ongoing information
  – Small Business Development Centers, administered by the U.S. Small Business Administration, for one-stop assistance and guidance in creating a small business. Find contact information for all 63 SBDC’s in the United States at http://www.sba.gov/sbdc/sbdcnear.html.
  – Chambers of Commerce, which can provide market and logistical information for starting a business. To find a local or state chamber, visit www.2chambers.com.
  – CIO magazine’s E-Business Research Center at www.cio.com/research/ec offers strategies, advice, case studies, news and other help for starting and running an e-business.
  – The Small Business Administration (SBA) is a national government agency that counsels, assists and protects the interests of small businesses by offering resources and financial aid, at www.sba.gov.
  – SCORE provides entrepreneurs with free, confidential face-to-face and online business counseling through its network of chapters and volunteers. Find one at www.score.org.
• PayPal: www.paypal.com
  – A PayPal merchant account can be opened in about two minutes with an e-mail address and basic financial information.
• eBay: www.ebay.com
  – eBay provides a marketplace to buy and sell goods to the world.
  – Online tutorials, available form eBay’s Learning Center at www.ebay.com/learningcenter, provide step-by-step tips about selling online.
• ProStores–an eBay company: www.prostores.com
  – Easy-to-use, fully customizable all-in-one web store solution—built-in shopping cart, domain registration, web site hosting, secure payment processing, and more.
• Paid search advertising
  – Google: www.google.com/ads
  – Microsoft adCenter: adcenter.msn.com
  – Yahoo! Search Marketing (formerly Overture): searchmarketing.yahoo.com
• Setting up a business online
  – Entrepreneur.com’s eBay Startup Center at http://entrepreneur.com/ebaycenter is a guide to starting a business using the eBay auction format.
  – Find an e-commerce web site designer through the Buyer Zone at http://www.buyerzone.com/internet/ecommerce, which enables entrepreneurs to get quotes from multiple suppliers to create web sites.
  – TRUSTe at www.truste.org, offers the seal of approval for online companies’ privacy standards and assistance in writing a company’s privacy policy.
  – Programs to remove spyware and adware from a company’s computer: Lavasoft’s Ad-Aware at www.lavasoft.de. Spybot Search & Destroy at www.spybot.safer-networking.de. Bazooka Adware and Spyware Scanner from Kephyr at www.kephyr.com
  – Virus protection that enables subscribers to download the latest anti-virus programs on a regular basis: Symantec at http://symantec.com, McAfee at http://mcafee.com/us
• Spam legislation provisions
  – Find an easy-to-read fact sheet from the U.S. Federal Trade Commission on its spam restrictions at www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm.

SOURCE

1. https://www.paypal.com
2. http://www.ProStores.com

Call 1.866.747.3229 today
for more information on PayPal, ProStores,
and other e-commerce solutions from eBay.

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Copyright © 2008

CONTENTS

INTRODUCTION – WHAT IS CLICKBANK AND WHAT CAN IT DO FOR YOU?

1. CREATING A DIGITAL BOOK
1.2 Choosing A Topic
1.3 Planning Your Book
1.4 Hiring A Ghostwriter
1.5 Setting A Price
1.6 Creating Recurring Sales

2. SELLING ON CLICKBANK
2.1 Creating Your Marketplace Description
2.2 The Pitch Page
2.3 The Thank You Page
2.4 Getting More Out Of Affiliates

3. BECOMING A CLICKBANK AFFILIATE
3.1 Who Can Benefit From ClickBank’s Affiliate Products?
3.2 Picking The Right ClickBank Products To Promote
3.3 Promoting Your Affiliate Product

CONCLUSION

INTRODUCTION – WHAT IS CLICKBANK AND WHAT CAN IT DO FOR YOU?

The Internet has opened up business in all sorts of ways.

It costs nothing to start a website.

Anyone can write a blog.

Putting ads on your pages takes minutes and requires no selling, no effort and almost no work at all.

And the revenues can be fantastic.

Millions of people have joined the Internet business revolution and have either swapped their day job for days of writing articles, or are enjoying some useful extra money with a hobby they love.

But earning on the Internet isn’t limited to ad clicks and free content.

Some of the most popular goods bought and sold online are digital information goods.

These are items that you can’t find in stores and which can only downloaded from the Internet. They might include software but usually they’re ebooks and newsletters.

The advantage for the buyer is that he doesn’t even have to leave his house and drive down to the bookstore to buy them. Nor does he have to wait for an online store to process his order, stick the package in the mail and for the mail carrier to deliver before he can receive his purchase.

With a digital information product, a customer can buy what he wants from his living room and receive it immediately.

That’s a huge benefit. And for the creators of the products, building them is simple, marketing them is easy and once your system is up and running, you can sit back and leave the money to come in all by itself.

That’s really the biggest benefit of information products like these. They can create a passive revenue stream that continues to generate income even while you’re sleeping, watching television, soaking up rays on the beach… or working on your next great idea.

You won’t have to find a retailer, fill your garage with wholesale goods or lay out on expensive production costs in the hope that the sales will recoup your investment.

With digital information products, you just have to create the goods, upload them and take the money when people want to download them.

And the really good news is that you don’t even have to create an information product of your own to benefit from this opportunity.

It’s also possible to take a share of the sales price of other people’s information products by promoting them on your websites.

That’s very simple to do and it can still generate large amounts of passive income without any of the work involved in producing a product yourself.

Whether you choose to sell your own information products though, or promote others’ for a cut of the sales price, there’s one service that’s just invaluable.

ClickBank.com is the place to find digital information products to buy, sell… and to promote.

The site lists thousands of items in a range of different categories, and lets any publisher submit their own products.

For publishers, it means that you already have one good sales outlet for your products.

But it also means that you have access to thousands of affiliate sellers who can’t wait to promote your product for you.

In this report, I’m going to explain how to get the most out of ClickBank.

I’ll start by talking about creating your own information products. That’s where most of the money is and it’s really not as hard as it sounds!

If I can do it, anyone can do it!

I’ll explain how to pick a topic for an ebook, plan your chapters… and hire a ghostwriter if you don’t want to do it yourself. Then it’s almost just a matter of and setting a price and sitting back to enjoy the income.

I say “almost” because while ClickBank is a very powerful marketing tool you have to know how to make the most of it.

Having explained how to create the sorts of products you can sell through the site, I’ll discuss some of the most important marketing strategies you’ll need to employ to generate sales and pick up affiliates.

And finally, I’ll talk about how you can make money selling other people’s products that you can find on ClickBank.

This is how most of ClickBank’s users make their money and there’s no reason why couldn’t join in that bonanza too.

Whether you want to be a producer or a seller, ClickBank is a hugely valuable tool for every online marketer. It’s certainly something you should know about — and use.

Let’s start by creating an ebook…

1. CREATING A DIGITAL BOOK

Many people dream of becoming writers. They love the idea of spending all day turning the stories into their heads into books that people will pay to read.

Very few people ever manage it.

ClickBank won’t help you to do that either.

It won’t turn you into a Nobel prize-winning novelist.

But it can turn you into a writer who gets well-paid for producing manuals that bring real benefits to readers.

In fact, you can expect to make more money for each sale than any top-selling writer ever receives.

That’s one of the amazing things about information products sold online.

Write a book about earning from videography, for example, find a publisher and get it into bookstores, and you might make a buck or two from the $24.95 cover price.

Write the same book and put it on ClickBank and you can charge $50 and receive over 90 percent of the sales price.

It’s a huge difference, and it’s having a real effect on anyone considering turning what they know into a product that can help others.

And it’s the help the book brings to others that’s the point. Selling ebooks is never about the product. It’s about what the product can do for the people who buy it.

That’s why anyone can be an author.

Everyone has access to some specialized knowledge that other people want to know… and would pay to know.

If you’re a doctor, you’ve got plenty of knowledge about staying healthy that other people would love to enjoy too.

If you’re a top-selling insurance agent, you’ve got all sorts of sales strategies that business owners would love to hear about.

If you collect model railways, every other model railway enthusiast would want to know where you buy your trains and how you keep them running.

If you have information that other people want to know and everyone has information like this then you can create a book that can pick up sales on ClickBank.

1.2 Choosing A Topic

ClickBank offers publishers a broad range of categories.

Traditional publishing is a difficult business. Publishers have to pay an advance to their writers. They have to pay the printers, the graphic designers, the editors and the transportation costs involved in getting the books to the stores.

And then they have to find ways to persuade the stores to put their books in places where buyers are likely to see them.

Most books don’t make those costs back. Publishers hope to fund them by producing the odd blockbuster that covers the expenses of all the loss leaders.

That means that publishers are very choosy about the books that they agree to take on. They want to be sure that each book will generate enough sales to cover their expenses, and they want to keep their list of loss-making publications to a minimum.

The result is that publishers tend to focus on a few topics that they’re reasonably confident will make money.

ClickBank works in a very different way.

It makes no difference to ClickBank whether it’s offering a hundred books or a million. It doesn’t matter whether those books are explaining the secret to working the money markets or teaching people how to knit a sweater their grandchildren will love.

It doesn’t even matter to ClickBank if those books never sell a copy, and if no book it offers ever receives more than three downloads each.

That’s because it doesn’t cost ClickBank a penny to offer products on its site. It doesn’t have to shell out for printing costs or any other up-front fees.

All it has to do is offer a list of products that affiliates might want to sell and give those affiliates a way of getting paid for them.

That hardly costs a thing and it means that Clickbank has no reason to say no to any book because it doesn’t think the topic will sell.

In theory then, you could write a book on any subject you can think of, place it on ClickBank and earn from it.

In practice though, what you’ll find is that there are far more books on ClickBank that promise to make you rich than there are books that promise to keep you nice and warm in a hand-knitted sweater.

There’s a very good reason for that. If you’re asking someone to fork out $25 for a book, they’ll expect to be informed and entertained. If you’re asking them to fork out $50 for a book, they’ll expect their money back…

That’s a much easier expectation to meet if the book explains how to make a fortune selling lemonade from your garage, or how to work two hours a day outsourcing everything you do to a team of beavers in Burkina Faso.

It’s not too hard to justify charging $50 or more for products like these.

A book like this is certainly one option and anyone can write it. All you have to do is think about how what you know could help someone else earn some money.

So if you coached a junior soccer team, you could write a book explaining how to set up a business selling sports equipment.

All you’d have to do is describe what you know about the companies you deal with every week. If you love cooking, you could write a book explaining how to sell recipes, market cakes or become a personal chef. And if you’re an insurance agent, a financial analyst or a Realtor, you shouldn’t have any problem at all coming up with a book idea that promises to make people money.

But that doesn’t mean you should. Books like these are a crowded market. You have to be able to persuade people that you really can deliver the results your book promises and you have to persuade them that it’s worth $50 or whatever you’re planning to charge for it.

The Web is full of books that promise to make people rich, so you’ll need an excellent landing page to stand out, build trust and generate sales. They’re not for everyone. An alternative option then is just to create a book that teaches people to do something that you know… and other people would like to know. That could be a book about soccer coaching techniques.

It could be a book about cooking Creole food. And it could be a book about home decoration, knitting or absolutely anything else. You might not be able to charge $50 for books like these but with the right marketing, you might sell more copies at a lower price and generate more profits overall. Most importantly, if they’re topics you enjoy, they should be more fun to write… which would make them more fun to read too.

When you come to choose a topic to write then, you can either opt for a business-style book which will require hard marketing and tricky sales writing or you can go for something less commercial but more fun and could even be equally profitable. That’s a choice that only you can make.

1.3 Planning Your Book

Once you’ve decided on a topic and just about any topic can work the next stage is to decide what you want your ebook to say.

This is actually the most important part of preparing a document and the hardest. Once you’ve got this behind you, the writing will be relatively easy.

Fortunately, there is a way to make the planning easy. You can cheat. Buy two or three books through ClickBank on a topic similar to yours.

You should own them anyway to see what your competitors are doing. Head down to your local Borders, order a giant cappuccino and load up on other books on the topic. Then take a look at the tables of contents in each of those books.

Those are the books’ layouts. Pay attention to the topics each volume covers and how the subjects are organized. Decide which subjects you have to include. There will probably quite a few of those maybe chapters describing the background of your topic or basic steps that everyone needs to know.

Then list the original content that only your book will contain. That should give you all of your chapter headings. You can then fill in the details by sketching sub-headings for each of those chapters too. This sounds like a lot of work, but in practice it isn’t. It’s very simple and shouldn’t take you too long to do at all.

In fact, the degree to which you struggle over the preparation of the book’s layout is a pretty good sign of how good the book will be. If the ideas flow quickly, then that’s a solid indication that you’ve thought about the topic and know it well enough to write about it easily.

If you struggle with the layout, you could well find yourself struggling with the writing too… and maybe even never finishing it.

Planning your book shouldn’t be difficult at all, especially if you take your lead from other books on the topic. But there’s another way shortcut you can take: you can hire someone else to do it for you.

1.4 Hiring A Ghostwriter

Elance is stuffed with writers who can create your information products for you. The biggest advantage of creating and selling digital products is that once the system is up and running, it’s effort-free. With your ebook on ClickBank and affiliates pushing sales for you, you’ll be able to kick back and cash the checks. But you’ll first have to write the ebook and that’s where most of the effort lies.

If you like writing and you’re good at it you can do it yourself. You can set yourself an hour a day, churn out a couple of pages in that time and keep going until your product is done. (The longer the book, the better online, quantity counts but 70 pages of rock-solid information can be enough to generate sales.) Or you can hire a writer and ask a professional to do it for you.

Elance is a good place to look and the writers at ConstantConversions.com could help you too. Be sure to check the reviews and don’t be tempted to go for the lowest bid.

You often get what you pay for when it comes to writing services, so make sure that you choose a writer who’s written on your topic, writes clearly and can deliver on time.

It’s also a good idea to give the writer your layout rather than rely on your hired hand to produce all the concepts for you.

You might not be doing the writing but the ideas should be yours that’s what the public will be paying for.

Finally and most importantly is : calculate how many sales you’ll need to make before you’ve earned back the cost of the ebook.

A good, professional writer can cost several thousand dollars depending on the size of the book, and will probably be your biggest expense. You want to be certain that you’ll get that money back.

1.5 Setting A Price

One of the most important factors in any commercial business is getting the price point of the products right.

With ClickBank for better or worse much of that power is out of your hands. But not all of it, and the power that’s left to you is very important.

It’s very easy to get the pricing wrong, find that you’re not making any sales and dismiss the whole system. That would be a big mistake. The trap is that ClickBank sets limits for the amount you can charge. The lowest you can sell a standard product for is $3 and the highest is usually $50.

When you submit your product for approval, ClickBank will tell you the maximum amount that you can charge.

The temptation then is to charge that amount. That’s not always a good idea. We’ve already seen that some products can be sold at higher prices than others. Just because ClickBank lets you sell your guide to homestyle knitting for $50 doesn’t mean that that’s the price that will maximize your revenues.

You might well find that a much lower price will give you many more sales and many times more profits. This is where a little research comes in handy. Create separate landing pages with different price points and spend a few weeks marketing each one of them.

The text and the sales message will be exactly the same. The only difference between the pages will be the price of the product. (You could use a tool like URLSplit.com to make the marketing easier. This lets you enter a number of different URLs and receive one link in return. When users click that link they’ll be taken to one of those URLs at random.).

You could either sell the book right from that page or announce that the book will be released shortly and take email addresses from people who are interested. Over a short space of time, you should be able to see which of the sales points generates the most revenues overall.

1.6 Creating Recurring Sales

I’ve mentioned that the main advantage of ClickBank’s system is that once your product has been created and affiliates busy promoting it, you can kick back and enjoy the income.

Your affiliates though will be busy. They’ll have to keep bringing in new buyers. Someone who’s bought your ebook once is unlikely to come back and order a second copy. Create a product that has a subscription model however, and you can enjoy repeat sales from every buyer.

Instead of selling one product to one buyer and never seeing them again you’ll be able to continue selling products to people you know are interested in your content.

It’s a fantastic way to generate continuous revenue and get more out of each sale, but it does require a little thought. The first thing you have to consider is that ClickBank has lower maximum prices for rebilling. The top rate for standard products is $50; for subscriptions, it’s $30.

While that can still be a sizable amount of money it’s more than the price of most books in stores you might want to think about creating smaller products rather than complete 100-page ebooks when you’re earning much less for them.

Newsletters can be good solutions, as can a series of short reports on a range of topics in your field.

Remember though, whatever you provide has to offer real value! Buyers will be quick to cancel their subscriptions if they don’t feel they’re getting their money’s worth.

Each time you send them a product, you have to persuade them that their subscription fee was worth paying and is worth paying in the future. That’s only going to happen if your newsletter or reports actually provide information that your readers can use and appreciate.

While offering products like these can be a great way to give yourself a steady revenue stream, they do mean a lot more work. You won’t be able to just upload your product and relax. You’ll have to keep working month after month to deliver the products that your customers expect regularly.

It’s a commitment and you’ll have to know exactly how to keep it. Again, if you’re happy doing the writing yourself, this should be an easy, profitable and enjoyable job. And if you want to outsource the pen-work, all you’ll have to do is pass on the ideas each month to a ghostwriter and make sure that each product is good before it goes out.

Creating your own product to sell through ClickBank isn’t difficult. It requires a little bit of effort and a fair amount of thought but it can be a lot of fun too. The next step though is to market it…

2. SELLING ON CLICKBANK

ClickBank makes very few direct sales itself. It’s not a retailer; it’s a wholesaler.

The sort of people who click through the site looking for products tend not to be end-users. They tend to be other website publishers looking for affiliate products to sell. That makes ClickBank a very powerful tool, and it’s what lies at the heart of the company’s success and the success of the publishers and the product creators who use it.

In the next chapter I’ll explain how you can make the most of ClickBank as an affiliate but first, let’s see how you can make the most of the affiliates on the site when you’re selling your own product.

2.1 Creating Your Marketplace Description

Marketplace descriptions don’t always make the most exciting reading, but why shouldn’t they?

What makes ClickBank so powerful is that it’s just so easy to use. Affiliates who want to promote a product only have to sign up, search the marketplace then paste what ClickBank calls a “hoplink” onto their Web page.

A hoplink is just a fancy name for an affiliate link. (ClickBank calls it a “hoplink” because once users click on it, they “hop” to the seller’s site leaving a trace that allows ClickBank to credit the affiliate and send them a check.)

One difference that marks out hoplinks though is that they take a very simple form. Every hoplink looks like this: http://AFFILIATEID.PUBLISHERID.hop.ClickBank.net/ That’s very simple.

Less simple is creating the text that will persuade someone to paste your hoplink onto their Web page.

You’ll need to complete a number of different fields and do it very carefully.

The first field you might want to complete is your Hoplink Target URL. You’ll only need this if you’re planning to sell more than one product through ClickBank.

Because you only have one publisher ID, to sell multiple products, you’ll need to create one landing page then filter users to the products of their choice. The affiliate will be credited wherever the user goes.

That’s simple enough. But you’ll then need to enter your product’s Marketplace Title. That’s not so easy. Remember, the idea of your Marketplace Title and Description isn’t just to persuade a buyer that your product has value. It’s to persuade a reseller that your product will sell.

Your Marketplace text doesn’t leave you much room to do your selling. For the title, you really only have two options. You can either use the same title that you used for your product or you can use a different title geared to resellers rather than end-users.

In general, if the title of your product is strong and has a good sales appeal (something like “How To Earn $3,647 A Week Printing Postcards”) then use the same title in the Marketplace.

If the title is more informative than lucrative (something like “Knitting For Beginners And Enthusiasts”) then you might want to create a title that’s a little punchier for affiliates.

Just choose something that suggests that the product will be valuable for the person promoting it. Something like “Knitting A Guide To Low-Cost, Home-Made Luxury”

The only way to know for sure which title works best though is to come up with several and test each of them over a set period of time.

Compare the results from each to see which gives you the best results for your market.

There’s a limit to what you can do with your Marketplace Title. Your Marketplace Description is much less limited… but it’s still pretty restrictive.

ClickBank gives you just 255 characters to make your pitch. That’s not much at all, but remember the goal isn’t to sell your product. It’s to persuade an affiliate to look at your pitch page.

It’s the pitch page that will show whether or not your product looks tempting enough to deliver sales. That means you don’t have to do too much in your Marketplace description to generate those clicks… especially when you look at the competition.

Many of the sellers on ClickBank have beautifully-written, perfectly-designed pitch pages. They’re well-planned and created by a professional copywriter with the goal of generating sales.

The Marketplace descriptions however often look like they were thrown together by someone with a big temper and a long shopping list. You don’t have much space, so you want to get your point across quickly and persuasively.

One way to do that is with the equivalent of bullets. This description, for example, does a neat job using numbers to mark out sales points:

• Note how the very first point describes the amount of money the affiliate can earn. That’s the most important thing he wants to know and this description has put it right at the front in a way that’s very easy to spot.
• The second point suggests the product sells well so the affiliate will actually see those commissions.
• And the third point adds a nice little detail that helps the product to stand out and appear both unique and valuable.

It’s a very easy model to copy and one that I think can be very effective.

It’s certainly a lot better than filling the space with a series of single words that tell the affiliate little and are more likely to put him off.

There’s one more difficult decision you’ll have to make on the Marketplace form. You’ll need to decide how much of a commission to give to the affiliates. By default, the rate is set at 25 percent but you can change it if you want.

There’s no right answer to the amount you should give away just as there’s no one answer to the amount you should charge for the product.

Too much depends on what your competitors are doing so look at what other products in your field are offering and pitch somewhere in the middle.

2.2 The Pitch Page

RecipeSecrets.net uses images, headlines and even a sample table of contents to tempt buyers.

One of the most remarkable things about ClickBank is that the most important part of the process of earning with the site doesn’t happen on the site at all.

Whether you make sacks of cash or feel lucky to generate a sale once a month will depend largely on the quality of your product and the persuasive power of your pitch page.

The pitch page is your sales letter. It’s where you place all of the sales points that will guide the reader from interest through desire to purchase.

How exactly to write a pitch page that achieves that goal is a subject for a whole other report.

There are a number of different approaches but just about all of them start with a hard-hitting headline, make the reader understand that they have a problem, position the product as the solution, include testimonials and end with a call to action. Sales letters like these sound complex but they’re actually fairly simple to put together.

There’s a formula that works and once you understand it, it’s very straightforward to follow and very effective too.

You can either learn how to do it yourself, or you can pay a copywriter a few hundred bucks to do it for you. This is not a place to look for shortcuts though. Your pitch page is the most important link in the chain from Internet publisher to your affiliate and from user to buyer.

They all meet here and it’s the quality of the sales information on that page that will determine whether or not you make sales.

Ideally, you should create a few pitch pages perhaps with different headlines and test them to see which works best before you submit it to ClickBank.

2.3 The Thank You Page

ClickBank requires that producers have two Web pages before they can start selling through the site.

You’ll need the pitch page but you’ll also need a “Thank You page.” That’s not just because it’s polite to thank your customers although that’s certainly a nice thing to do. It’s because once you’ve made the sale, you’ll want to supply the buyer with a little information.

In fact, ClickBank requires that you supply the following information:

• A thank you message;
• Your email address for questions and technical support;
• A reminder that the charge will appear on the customer’s credit card as “ClickBank” or CLKBANK*COM;
• A rebilling schedule for subscription-based projects;
• And an exit link so that customers can leave the page easily.

While I’m not sure that ClickBank should be demanding all of these things, they are all good ideas. Sellers should be implementing them whether they are a requirement or not. But I’d go one little step further.

The exit link is an opportunity. You don’t want customers to just click away from you. You want them to click somewhere that will do you good.

You could send customers to your blog, where they can learn more information that will help them get the most out of your product and give you more money by clicking on ads.

You could send them to a site that offers more of your own products and generate more direct sales. Or you could use a hoplink to send them to a related product on Clickbank.

After all, you know the customer is someone who buys information products so maybe they’ll buy more, giving you a welcome commission.

The Thank You page is a necessity but that doesn’t mean you can’t make the most of it too.

2.4 Getting More Out Of Affiliates

Building up a long list of affiliates ready to promote your site is a vital part of your success with ClickBank.

A good product will be critical in persuading publishers to promote your goods. A persuasive pitch page will be vital at generating sales and at showing that you can generate sales.

And a carefully-written Marketplace description with a competitive and generous commission will be important too if you want to stand out and show affiliates what you can do.

All of those elements will help you to build up a sales team who will do your marketing for you. But you can also encourage affiliates to sign up by using ClickBank’s Join My Affiliate Program (JMAP). This simply involves adding a link to your page that invites publishers to sign up at ClickBank and take your hoplink.

The link looks like this:

<a href="http://PUBLISHER.jmap.clickbank.net" target=jmap>TEXT</a>

A linked invitation like that might help to give you a few more affiliates, depending on how hard you market your site outside ClickBank.

But you want to do more than just recruit affiliates. You want to help them generate sales for you.

Clickbank won’t give you the email addresses of the publishers who have agreed to promote your products but what you could do is create a page full of advice for affiliates who have signed up or are thinking of doing so.

Instead of just putting a link at the bottom of the page marked “Affiliates” and sending interested publishers to ClickBank, create a pitch page for your affiliate sales. It wouldn’t have to be long, but it should contain a number of points.

• First, it should describe the benefits of becoming your affiliate. That means putting an emphasis on the size of your commissions, your high conversion rate and your negligible refund requests. Numbers can say a lot here so don’t be afraid to say exactly what percentage of people who read your pitch page actually end up buying. That will let potential affiliates see what promoting your product can actually bring them.
• Then you can go on to give the affiliates tips to boost their clickthrough rates and their sales figures.
• Explain what your customers are interested in and list the unique sales points that the affiliates could emphasize as they promote your product.
• Really explain how good your product is.
• Remember, while you’re pitching the page to potential affiliates, there’s a good chance that it will be read by potential customers too.
• By being seen discussing the quality of the product behind the scenes of your business, you create the impression that everyone really does agree that it’s a fantastic deal.
• Finally, invite the affiliates to sign up at ClickBank and start earning right away.

Do you see how a page like that would be so much more effective than simply adding a link to the bottom of the page?

Creating a product requires a little work. It means choosing a topic that has a market, writing a book or building a program, then creating a Web page to turn users into buyers.

It’s not very difficult but I can understand if not everyone wants to do it at least not initially.

Becoming an affiliate can be much easier. I’ll explain how to use ClickBank to do that in the next chapter.

3. BECOMING A CLICKBANK AFFILIATE

I’m always saying that a well-balanced online business should have multiple revenue streams.

It should have targeted ads (which AdSense does best) so that you can earn money when users click away.

It should have ads that pay for every thousand impressions so that the business owner can get money for every user who visits. And the site should have affiliate ads because these can bring the highest amounts of money for each sale.

ClickBank is one of the best places to find affiliate products to promote on your website.

3.1 Who Can Benefit From ClickBank’s Affiliate Products?

I could say that absolutely anyone can benefit from ClickBank’s affiliate products. It would, after all, be true.

ClickBank contains such a huge range of different types of products that it’s never very difficult to find something that matches the topic of any site.

But in fact, some sites can get more out of ClickBank’s affiliate products than others. Sites that have a good relationship with loyal users are likely to generate far more affiliate sales than the sort of sites that bring users in once and hope to earn a little money when they move on.

If a user doesn’t like the content on a Web page, he won’t mind leaving through an ad link.

But he will mind taking the publisher’s advice to buy a product that costs $50.

Affiliate products sell best when the publisher actively recommends them. Users are most likely to act on those recommendations when they trust the publisher. Blogs, for example, can be great sites for promoting affiliate products like those available from ClickBank provided, that is, you choose the right products.

3.2 Picking The Right ClickBank Products To Promote

When you’re looking to create your own product, you have to consider whether there would be a market for it and how much you’d enjoy producing it.

What you won’t have to consider is the quality of the product. Because you’re in charge of production, you can be confident that what you produce will be good.

That isn’t the case when you’re looking for a product to promote, but quality is going to be crucial.

Ideally, you should buy the product yourself before you promote it so that you can see it and use it. That will make sure that it really is good and it will also mean that you can talk about your own experiences when you come to promote it on your website.

That’s always going to be the critical part of successfully promoting affiliate products.

But you still want to make sure that when you do come to talk up a product, you’re praising an ebook or a newsletter that your users won’t just love but will pick up sales.

After all, you could be promoting the best product of all on Clickbank but if the pitch page is weaker than a wet paper bag, you’re going to struggle to make sales. (That doesn’t mean you won’t make sales though.

It just means that you’ll have to do the marketing before the user reaches the pitch page, which is more work than you might want to do.) And you want to be sure that it’s going to earn you money too.

While the size of the commission and the actual amount that that commission is worth will only be some of the factors helping you to choose a product, they are going to be important.

At least some of that information you can pick up in the Marketplace when searching for products to promote. The figures in green don’t always mean go… but they might.

At the bottom of each marketplace description is a bunch of green figures. They look very difficult to decipher but what they really mean is this:

Sale is the average amount you can expect to earn from each sale, taking into account refunds and chargebacks etc.

Future $ only refers to subscription-based products and tells you how much you can expect to continue earning after your first sale.

Total $ also only refers to subscription-based products and tells you how much you can expect to make overall. %Earned/Sale is the size of the commission.

Referred tells you how reliant the seller is on affiliates. Gravity reveals how popular the seller is with Clickbank’s publishers.

Most of that information is valuable but it doesn’t tell you everything you need to know. It also tells you things that look interesting but which actually give you more information than you really want to know.

Some of what’s missing you can calculate fairly easily. None of the figures, for example, tells you how often buyers ask for refunds a sure sign that the product is disappointing.

But if you can see that there’s a big difference between the percentage of the sale price and the $/Sale figure, that could be a sign that lots of buyers are sending back the product and complaining.

Recommending a product like that wouldn’t do your reputation any good at all. Nor do the %Referred and gravity figures tell you a great deal either although they both look interesting.

A site that sells a great deal through affiliates might just suggest that the seller prefers to use affiliates for his marketing rather than do the work himself. It doesn’t tell you anything about the quality of the product or its value.

And while Gravity is supposed to represent popularity, products that appeal to a general audience are always going to have more potential affiliates than a niche product. But a niche product is likely to generate more conversions within its smaller market… and that’s the vital figure that’s missing.

Knowing that you can make $24.95 on average for each affiliate sale is nice, but if you have to spend $50 to send hundreds of users through your affiliate link before you generate one sale, then that’s not good business.

What you really want to know is the conversion rate and that’s not a figure that Clickbank supplies in the Marketplace details.

The only way you can find out for yourself how many of the users you send to the seller’s pitch page actually earn you revenue is to pick a product that looks good, which has a persuasive pitch page, market it as best you can… and keep a record of the results.

You can do that in your stats or what Clickbank calls “Analytics.”

Again, there’s a whole bunch of information here, but the really interesting figures are the “hops per order” and the “$ per hop.” Those tell you your conversion rate and, even more importantly, the amount you earn on average for each user you send to the seller’s landing page.

ClickBank offers lots of affiliate stats. These are probably the most important. That means that you can keep track of the amount you’re paying for your users on your own site’s stats and compare that figure with the amount you’re receiving when you pass them on to the affiliate seller.

If you find that you’re earning less than you’re paying, you need to take either a close look at your marketing or at the products you’re promoting. There is one more piece of information that those figures in green won’t tell you… the quality of the product. As I’ll explain in the next section, the most important part of generating affiliate sales is to recommend the products.

You can only do that if they’re genuinely good. The numbers are important and should influence your decision, but more important is always going to be the product itself.

3.3 Promoting Your Affiliate Product

The conversion rate is one figure you’ll want to keep track of when you’re promoting affiliate products.

Another is the clickthrough rate the percentage of people who click from your site onto the hoplink that takes them to the seller’s pitch page.

Both of those figures can be influenced by the way you promote the product you’ve chosen on Clickbank.

Marketing a product well on your site will both generate clicks on the affiliate link and increase the chances that the user will buy it even if the pitch page isn’t particularly strong.

The simplest way to market an affiliate product is just to place a link or even a series of links in a sidebar. But don’t expect many people to click on them let alone buy the products.

You’ll always be much better off recommending the products you’re promoting in your content and doing it repeatedly.

One good strategy then might be to pick three or four Clickbank affiliate products that are relevant to your field, implement the strategies the book contains and write a review of each of the products. (You don’t have to be absolutely gushing in your praise of the product, just generally positive.

Finding a few negative points too can make your recommendation look more honest and more trustworthy.)

Place that review in your sidebar where people can find it easily. Then every so often, mention that product in passing when writing one of your blog posts and include a link not to the product but to the review.

The review itself will include the affiliate link to the pitch page and prime the user for the sale. The user will be curious enough to click the link to read the review and the review will be encouraging enough to drive sales.

4. CONCLUSION

There are lots of different ways to make money online. You don’t have to pick and choose the best. You can make use of all of them or at least as many of them as you can squeeze sensibly into your website and which you enjoy doing.

One of the best ways is to use information products. You can create one and allow other publishers to sell it as affiliates. Or you can become an affiliate yourself and promote other people’s information products in return for a share of the sale price.

With the right products marketed in the right way, this can be one of the most profitable methods of bringing money into an online business. And ClickBank a service that brings together producers and affiliates, and pays the affiliates for their sales makes that very easy to do.

In this short report, I’ve just tried to give a brief introduction to how ClickBank can help an online entrepreneur make money.

I started by explaining how to create your own digital information product.

That’s much easier than many people think. Because everyone is an expert on something whether it’s buying stocks, training a dog, or decorating a child’s room anyone can create a product that other people want to buy.

I discussed how to create it, how to outsource it if you don’t want to create it yourself and how to set a price for it on ClickBank so that you’ll generate the most profits.

I then explained how you can use ClickBank to build a team of affiliates who can’t wait to sell your product for you.

The most important way to do that on ClickBank is by writing a tempting Marketplace description. That’s possible to do even in the limited 255-character space that ClickBank provides.

And finally, I discussed generating revenue as a ClickBank affiliate. This is the easiest way to make money with the site, and while it does involve the most effort overall you’ll have to keep marketing and watching the stats while a producer can just sit back and relax once his product has been completed it is a great way to get started.

I explained how to choose the right product to promote and which figures to follow when you make your selection and when you’re marketing.

There’s a lot more that could be said about ClickBank, but the best way to learn about the site is to register, choose a product you like and start promoting it. It won’t just be an education it will be one that pays you too. Get started with Clickbank now.

5. About the Author

Joel Comm is an Internet entrepreneur who has been building successful web sites since 1995. Dedicated to providing a family-friendly Internet experience, Joel’s flagship site, WorldVillage.com, continues to be a popular family-safe portal.

Joel is the co-creator of Yahoo! Games and author of the New York Times Bestseller, The AdSense Code.

Joel makes frequent appearances at Internet marketing conferences and seminar, conducting workshops and training others in the latest ways to make money on the Internet.

He is the host of the world’s first Internet marketing reality show, The Next Internet Millionaire. Joel’s sites include:

JoelComm.com – Joel’s Blog
AskJoelComm.com – Question submission page
AdSenseChat.com – Google AdSense Member Forums
DealofDay.com – a popular bargain-hunting community
FamilyFirst.com – Family-friendly sites reviews More Resources by Joel Comm
Learn the secrets of making money online in The Secret Classroom

6. DISCLAIMER AND TERMS OF USE AGREEMENT

The author and publisher of this eBook and the accompanying materials have used their best efforts in preparing this eBook. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this eBook. The information contained in this eBook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this eBook, you are taking full responsibility for your actions.

EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT’S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.” ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.

The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose.

The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and without warranties. As always, the advice of a competent legal, tax, accounting or other professional should be sought.

The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this eBook. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.

Version 1.0

By Gauher Chaudhry

www.PayPerClickFormula.com

© 2010 iPromote Media Inc., All Rights Reserved.

Table Of Contents

• Foreword
• Introduction to CPA Marketing
• What Are CPA Offers?
• What Are CPA Networks?
• Applying To A CPA Network
• What Is A CPA Affiliate Manager?
• Selecting A CPA Offer
• Gauge The Demand
• Gauge The Competition
• Comparing CPA Offers
• Getting Your Affiliate URLs
• Keyword Research Tools
• Keyword Tools
• Landing Pages
• Landing Page
• Google Website Optimizer
• Tracking 101
• Dark Side of CPA Marketing
• The Traffic Tactics
• Free Traffic
• Natural Search Traffic
• Social Media Traffic
• Forum Traffic
• Article Writing Traffic
• Domain Name Traffic
• Reciprocal Linking Traffic
• Blogging Traffic
• Joint Venture Traffic
• Pop Up Traffic
• Video Traffic
• Podcast Traffic
• Software Traffic
• Facebook Applications Traffic
• Paid Traffic
• Pay Per Click Search Engine Traffic
• Pay Per View Traffic
• Publisher Network Traffic
• Text Link Traffic
• Co-Registration Traffic
• Banner Traffic
• Media Buys Traffic
• Recycled Traffic
• Email Traffic
• Internal Banner Traffic
• Forum Recycled Traffic
• Surveys and Poll Traffic
• Viral Traffic
• Social Networking Traffic
• Tell A Friend Script Traffic
• Viral Report Traffic
• The PPC to CPA Game
• Keyword Strategies
• The Alexa Technique
• Misspelled Keywords Technique
• Geo Bidding Technique
• Related Search Technique
• Same Terminology Technique
• PPC Keyword Tools
• Speed PPC ($497)
• Flash PPC ($67)
• Ad Text Generator ($197)
• Xtreme Conversions ($97)
• Site Sniper Pro (Free Trial)
• Adwords Digger (Free)
• LP Gen ($597)
• PPC Web Spy (Free)
• Ad Copy Strategies
• Hanging Ad Technique
• Specific Number Technique
• Authority Site Technique
• Capitalization Technique
• Creating iFrames
• Testing And Tracking PPC Campaigns
• Scaling Up Strategies
• Google Adwords Editor
• MSN Desktop Editor
• Yahoo Bulk Upload
• Outsourcing
• Conclusion
• CPA Terminology
• List of CPA Networks

Foreword

In a world of information overload and misinformation, I am confident that this report will give you a clear understanding of how CPA marketing and the CPA industry works.

The biggest challenges that you will have going against you in the CPA marketing game are traffic and time.

Contrary to what you have heard or read, playing the CPA marketing game is not as easy as it appears. It takes a lot of hard work, dedication and persistence to make a lot of money with CPA offers.

The CPA market is nothing new and has been around since the mid 1990’s and brokering traffic from traffic sources like pay per click search engines to CPA offers has been a business for many affiliates for the last ten years.

I have been involved in CPA marketing for the last twelve years and I have seen the industry grow from a handful of CPA networks to the hundreds of networks today.

The industry is still growing and presents the opportunity for average people to make thousands, hundreds of thousands and even millions of dollars in the comfort of their own homes.

There are multiple ways to generate traffic to CPA offers (free and paid) and I will cover a vast majority of them in this special report to help you get started in this amazing business.

Wishing you success on your CPA journey…..

Introduction to CPA Marketing

Just Follow this post until finish !

What Are CPA Offers?

CPA stands for “cost-per-action” offers where a user fills out a form or downloads software from an advertiser. These forms can range from a single email submit (free laptop offer) to a much longer form with multiple fields (life insurance offer). Downloadable software could be for items such as toolbars, screensavers or emoticons.

CPA Advertisers generally payout anywhere from $0.25-$3.50 for a single email submit, to as high as $140 for a longer form.

The following is an example of an EHarmony dating CPA offer that pays out as high as $4.75 for a single lead. (picture is no published in this post, You can download this ebook for reading this ebook with image).

What makes promoting CPA offers so attractive is that the user generally does not have to buy anything and is just required to enter their personal information. Once they complete the lead, you earn a lead commission.

What Are CPA Networks?

CPA networks are companies that work as middlemen between advertisers and publishers. They host CPA offers from their advertisers and then have their publishers (affiliates) push the traffic to these CPA offers and take a percentage of the lead value.

For example, an advertiser may pay the CPA network $5.00 for every lead generated on the network and the CPA network may pay a publisher only $4.00 for every lead generated taking a $1.00 commission cut.

This is how the CPA networks make money. Once you login to a CPA network, you have the ability to browse through these CPA offers and decide which one that you would like to promote.

For each individual offer, you will be provided with a unique affiliate ID to promote that offer. The CPA network controls all the tracking of leads and commissions on your behalf.

The nice thing about working with a CPA network is that you receive one check from the CPA network for all the commissions that you have generated rather than multiple checks from multiple advertisers.

The number of offers that a CPA network has to offer varies from network to network with some CPA networks having over 1,000 different offers to choose from in various markets (verticals).

CPA networks generally have text, email and banner ads that are already created and ready for you to use.

In my experience, using the banner creatives from a CPA network does not perform as well as using your own banners because they are poorly designed and get a low click-thru rate.

A good banner is one that does not look like an advertising banner. That is why text banners generally have a better click-thru rate.

The CPA network tracks all your affiliate data (impressions, clicks, leads, commissions, etc.) and then sends you a check at the end of the month for the commissions generated.

The first step to joining a CPA network is to fill out their publisher application to get started. This application goes through a review process and the network decides whether to accept or reject your application.

Applying To A CPA Network

Applying to CPA networks requires an application process by each network. While some CPA networks are extremely easy to get into, it can be difficult to get into some of the major CPA networks if you are new to the CPA marketing game.

• When filling out an application, do not make it look like you are a newbie or beginner. CPA networks generally do not want people who are new to CPA marketing because newbies generally tax their resources and time.

• You need to indicate that you can drive a lot of traffic and that you know what you are doing.

• You need to sell yourself.

• Consider the application process like a resume. This will go a long way towards helping you get accepted into the CPA network.

• Most networks require you to enter a web site. What you should do is go out and create an affiliate blog. You can create a free blog at WordPress.com or Blogger.com. Write about 5-6 posts on affiliate marketing and if they are geared towards the CPA industry, even better.

• CPA networks look favourably on affiliate blogs because they think you are an authority in the affiliate world.

• If you still get rejected, don’t be discouraged as there are hundreds of other CPA networks that you can apply to. I have supplied you with a comprehensive list of CPA networks you can join at the end of this report.

• If you really want to get into a particular CPA network that has rejected you, I suggest you make a phone call to the CPA network and sell yourself on the phone. Almost 90% of the time, a phone call will get you accepted into the affiliate network.

• You should try to get accepted by a major corporate CPA network because there are a lot of “mom and pop” type CPA networks that may be too risky to send a lot of traffic to.

• Smaller “mom and pop” networks don’t have the cash flow or resources to do weekly payouts or even pay on net 5 terms, while the bigger networks have no problems paying you sooner or even in advance.

• CPA networks generally pay net 30 (30 days after month end) and I would stay away from CPA networks that insist on paying you net 60.

• If you are paying to send traffic to CPA offers, you want to have a liquid cash flow to keep your profitable CPA offers running like clockwork.

What Is A CPA Affiliate Manager?

When you are approved into a larger CPA network, you will be assigned a dedicated affiliate manager to your account. This is a real person that will work with you to bring more traffic to the CPA network.

Affiliate managers have a vested interest in your success because a portion of their compensation is based on how much money you generate for the CPA network.

Having a dedicated account manager is a huge asset and you will not find this type of account service when you are promoting Clickbank products.

Affiliate managers are there to support you and tell you what CPA offers are performing the best on their respective networks.

You should also negotiate with your CPA affiliate manager for a higher payout on the CPA offers as they all have some wiggle room to increase your payout over the street price listed on the network.

Affiliate managers are also responsible for having your conversion codes or tracking pixels placed on an advertiser’s success page. This will help you track conversions on tracking systems such as the one in Google Adwords.

You want to develop a good relationship with your affiliate manager because they can increase your payout on the CPA offers and also give you access to private exclusive offers running on the CPA network.

They can also quickly indicate to you what CPA offers are performing well on the network and for what forms of traffic such as natural SEO, email or pay per click traffic.

I have developed a good relationship with some of my affiliate managers who now go out of their way to get me demographic profiling of who is filling out the CPA offers that I am promoting. This is huge because it allows me to tailor my marketing using this demographic information and generate more CPA leads.

Selecting A CPA Offer

When promoting a CPA offer, you want to make sure that you select an offer that has a demand for it.

Like I mentioned earlier in this report, the two things you have going against you are traffic andtime.

It would be a complete waste of time to throw up as many campaigns as you could without measuring the demand first.

In my experience, you can generally expect 7 out of 10 campaigns to fail when you first start. You need to find the 3 winners and scale (ramp) them up. You can dramatically improve these odds if you are working with CPA offers that you know are in markets with a large demand.

Gauge The Demand

You can gauge the possible demand for a CPA offer by looking at the search volumes for the most relevant keywords related to that offer.

You can see the search volumes for related keywords by using Google’s free keyword tool located at:

https://adwords.google.com/select/KeywordToolExternal

For example, if you wanted to promote a “Free Lingerie Gift Card” offer, you would type in the keyword “lingerie” to see how many people are searching for that targeted keyword every month.

You can see from the screenshot above that the average search volume for the keyword lingerie was over four million searches, so it appears that you can get a good amount of traffic in this market. (image not uploaded, click here to download this free ebook with full image).

If you find a CPA offer does not have much search volume for its most relevant keywords, then I don’t suggest that you promote that CPA offer.

Google Insights

http://www.google.com/insights/search

Another great tool for gauging demand is Google Insights which allows you to compare search volume patterns across specific regions, categories, and time frames.

In the above example (image not uploaded), you can see that I have typed in the keyword “ringtones.” Marketing for CPA ringtone offers was huge back in 2003 and 2004 and I made a lot of money promoting ringtone offers. But using a tool like Google Insights, you can clearly see that the search volume for ringtones has dropped considerably.

The search volume was at its peak in 2004 and has dropped to about 40% of its peak volume in 2009.

So although it is still possible to make money with ringtone offers, don’t expect a repeat of the glory days way back in 2004.

Google Trends

http://www.google.com/trends

Another research tool for demand is Google Trends.

Google Trends allows you to see the trend for keywords over time. In the example below (image not uploaded), I have used the keyword “Valentine cards” and you can clearly see in the graph that the peak search volume for this keyword occurs every February.

EBay

http://www.ebay.com

EBay.com is probably the single largest marketplace of buyers and sellers on the Internet. This is a good way to gauge what is currently hot by looking at what is selling on EBay.

If you go to http://pulse.ebay.com, you can clearly see what the most popular search terms are.

For the particular example above (image not uploaded), you can see that the most popular terms are "wii", "xbox" and "ipod." Therefore you could come to the conclusion that if you promote a free ipod or free xbox CPA offer, you could generate a significant amount of traffic and leads.

Lycos Top 50

http://50.lycos.com

Lycos also provides data for the most popular searched for keywords for the most recent week.

These recent search results are important because they indicate trends and events in the search market.

One of the most powerful strategies that I have found to generate profitable ad campaigns is to run CPA offers that are related to current events.

For example, I found that CPA offers that were related to the popular reality television show “American Idol” did really well. This is because people who love watching the show search the Internet for more information on the contestants and highlights from previous shows.

During one of the seasons of American Idol, I ran a lead offer that asked visitors who their favorite American Idol judge was. My point here is to watch and read what is currently popular and go out and find related CPA offers that you can promote on pay per click search engines.

A few other good resources you should check out to see what is currently popular are:

Yahoo! Buzz
http://buzz.yahoo.com

Google Zeitgeist
http://www.google.com/press/zeitgeist.html

You can also get ideas from just reading magazines, newspapers and watching television.

Gauge The Competition

The next step is to gauge the competition.

There are many software tools out in the market that will tell you how many ads are running for certain keywords on Google Adwords and Yahoo Search Marketing.

One quick way to see how many offers are running for a CPA lead offer that you want to promote is by simply typing in the most relevant keywords for that CPA offer into Google, MSN or Yahoo and you will get an idea of how many sponsored ad listings are showing.

An opportunity arises when you can find a highly searched keyword that doesn’t have very many ads running. These keywords are like golden nuggets that can really help you get a lot of leads for a targeted CPA offer.

Even if you find a CPA offer that is in a market that is highly competitive, this is not necessarily a bad thing. This means that this offer is in demand and the people who are competing in this market are making money.

If you can find obscure keywords for a competitive market or even just write better ad copy than your competitors, there is no reason why you wouldn’t be able to compete in this market.

Comparing CPA Offers

There are a couple of free tools on the Internet that allow you to compare CPA offers across multiple CPA networks.

These are handy tools because they can help you locate the highest paying CPA offers in a particular vertical. This will save you time from having to log into multiple CPA networks and compare offers manually.

Offervault.com
http://www.offervault.com

AffSpy.com
http://www.affspy.com

Selecting the highest paying offer is not necessarily the best option. This is because similar offers have different landing pages. So although a CPA offer might pay out $0.50 more than another offer, the landing page may convert at a lower rate resulting in a lower EPC (earnings per click).

You obviously want to go with the landing page that converts better. You are only going to discover which one converts better by testing.

There are other factors that can result in a higher paying offer producing a much lower EPC than a lower priced CPA offer (please see the Dark Side of CPA Marketing section).

So it is vital to rotate similar CPA offers for your traffic in order to determine what works best. You can do this by using a rotating script like AdtrackzGold.com or a simple PHP script like the one below supplied by Jonathan Van Clute (LPGen.com) below:

<?
$offers = array(
"offer1.html",
"offer2.html",
"offer3.html",
etc. etc...
"offer 10.html"
);
shuffle($offers);
include($offers[0]);
?>

This simple PHP script will rotate the offers randomly and you can run it until you find an offer with the highest EPC.

Getting Your Affiliate URLs

Once you have decided on a CPA offer that you would like to promote, you will need to log into the CPA network and pull your affiliate link for that particular CPA offer.

Every CPA campaign in your account is already configured with your affiliate ID, so you just need to pull the link from your account by selecting a CPA offer to promote.

Make sure you test your affiliate link to make sure that it works. You don’t want to end up promoting a link that does not work, especially if you are paying for the traffic.

All you have to do is insert your affiliate link in the location bar of your browser and it should take you to the landing page of the CPA offer.

If you do not live in the country where the particular CPA offer is geared towards, you will not be able to view the landing page in most cases.

Below are a few tools that you can use to view a landing page in a foreign country.

WorldProxy202.com
http://www.worldproxy202.com

WorldProxy202 allows you to view landing pages in the USA, Canada and the United Kingdom. They also have a toolbar that you can add to your browser so you can view landing pages by simply inserting your affiliate URL into the toolbar field.

Proxify.com
http://www.proxify.com

This is a proxy server where you can view landing pages for USA based traffic. This is handy if you live outside of the USA and want see the landing page.

Most CPA networks run a platform called Direct Track. This platform manages all aspects of the CPA network. Some CPA networks, which are on the Direct Track platform, will sometimes show pop-up boxes on all of their CPA offers.

Pay per click search engines such as Google will not allow you to promote landing pages with pop-up windows.

You need to log into your account and do the following:

1. Click the “Tools” tab
2. Click “Global pop-up config”
3. Disable pop-ups

If the advertiser has a pop-up on the landing page, then you will need to contact your affiliate manager and ask them to provide you with a link for that CPA offer that does not have a pop-up box.

Nine times out of ten, your affiliate manager will be able to get you a non-popup link to promote.

Once you have your affiliate URL, this is the link that you will be using to promote the CPA offer.

Keyword Research Tools

This section is really the key to winning in the CPA marketing game.

Keywords are the foundation to the Internet.

Behind every search is a person looking for something in particular.

Almost every action on the Internet begins with someone typing a keyword or key phrase into a major search engine such as Google or Yahoo.

Practically every web page that is indexed by the major search engines is ranked based on their keyword density within the content of the web page and the keywords used to link (anchor text) to the web pages by other web sites.

If you want to succeed in CPA marketing, you need to develop really good keyword research skills and keyword building strategies.

I will share with you the tips and tricks that I have learned over the last few years that have helped me maximize the exposure of my offers using natural search traffic, videos, social media, pay per click search engines, banner ads, etc. and bring as much qualified traffic as possible to the CPA offers I promote.

Before I get into a few keyword strategies, I will briefly cover some of the most popular keyword research tools.

Google Keyword Tool (Free)
http://adwords.google.com/select/KeywordToolExternal

This is the best FREE keyword research tool on the Internet. What better place to go for keyword data than the most searched upon search engine on the Internet.

A few months back, Google also started to include search volumes for their keyword research tool.

This is my number one keyword research tool because it is fast and Google provides you with a wealth of keyword information.

KeywordSpy.com (Paid $89.95 a month)
http://www.keywordspy.com

KeywordSpy is expensive at $89.95 per month, but is one of the few web sites that allow you to download almost every single keyword that your competitors are bidding on.

They also take it one step further by giving you details on the specific ad that your competitor is running for each particular keyword.

Talk about getting your hands on sensitive information! The only thing that I don’t like is that they have a limit of only allowing you to export 50,000 keywords per day.

Good Keywords (Free and Paid version)
http://www.goodkeywords.com

This tool also includes a misspelled keyword feature, which is great considering almost 10% of search queries are misspelled.

The free version has key features such as a keyword organizer, site popularity gauge and a user-friendly keyword research interface.

Traffic Travis (Free and Paid Version)
http://www.traffictravis.com

This tool is WAY more than a keyword research tool and the free version does almost everything the paid version does. In fact, I can’t believe how much they give away in the free version.

This is a *MUST* download and I am sure you will be thanking me for pointing you to this free resource.

SEO Book Keyword Suggestion Tool (Free)
http://tools.seobook.com/keyword-tools/seobook/

From the creators of SEOBook comes a free keyword research tool that supplies you with an incredible amount of free information by tapping into free resources such as Google Insights.

KeywordDiscovery.com ($49.95 per month)
http://www.keyworddiscovery.com

I have never used this keyword research tool, so I can’t really comment. But I did find this review: http://www.keywordworkshop.com/articles/17/1/Keyword-Discovery-Full-Review

WordPot.com (Free and Paid Version)
http://www.wordpot.com

This is a great keyword research tool that gives you related search terms with their daily estimated search volumes. This keyword research tool also provides you with synonyms and associated keywords for the keyword that you want to generate a list for.

Wordtracker.com (Free and Paid Version)
http://www.wordtracker.com

Wordtracker is probably one of the oldest keyword research tools around. I think it is fairly decent for keyword research, but I find that some of the keywords generated are not very relevant to the search term as the list grows larger.

KeywordElite.com ($174 one-time cost)
http://www.keywordelite.com

Keyword Elite is the brain-child of IM marketer Brad Callen. The tool is actually 5 tools in one with advanced features such as analyzing and spying on Adwords competition. It is a bit pricey at $174, but this is a one-time fee for this software tool.

KWBrowse.com (Free)
http://www.kwbrowse.com

I love this free keyword research tool because it actually supplies you with keywords from *lateral* markets that may be related to what you are promoting. This is important because people in related markets may also be interested in what you are promoting or selling.

Quintura.com (Free)
http://www.quintura.com

Quintura is a visual search engine that is similar to KWBrowse.com. What makes Quintura different than other search engines is that it builds a cloud of similar keywords and keyword phrases in lateral markets.

SpyFu.com (Free and Paid version)
http://www.spyfu.com

SpyFu is another one of those “steal your competitor’s” keyword tools. With a wealth of information on millions of keywords, you can easily find the keywords from your organic and paid competitors and start adding them to your arsenal of traffic generating keywords. They have a limited free version with an option to upgrade for full membership at about $279 annually.

WordButler (Free trial then $19.95/month)
http://www.wordbutler.com

I know the guys behind Word Butler and they are very smart. This keyword tool uses their unique HCE (Human Cognition Emulator) algorithm, which simply means you get as many related keyword groups in a niche as possible. The speed of the program is great and you can quickly export the targeted keywords to your clipboard or to a text file.

AdCenter Labs (Free)
http://adlab.msn.com

This is a great resource provided by MSN. It is more than just a keyword research tool. This tool will help you *understand* your market. You really need to spend some time at this web site to understand the power of this free resource.

Nichebot.com
http://www.nichebot.com

I have never personally used Nichebot, but they claim to search all the major keyword research tools in one spot. Now that is handy! There are a lot of different features on this site for keyword research.

Spacky.com (Free)
http://www.spacky.com

Another great free keyword research tool that searches Google, Yahoo and MSN for the keyword results. Spacky even allows you to download the keywords into a text file for easy copying and pasting.

Google Insights (Free)
http://www.google.com/insights/search/

An amazing tool provided by Google that allows you to compare search volume patterns across specific regions, categories, and time frames.

TheDowser.com (Free and Paid Version)
http://www.thedowser.com

I have never personally used this keyword research tool, but they claim to have over 77 million keywords in their database and have been collecting keyword data for the last six years.

Keyword Tools

KeywordExtend.com (Free)
http://www.keywordextend.com

Keyword Extend is not a keyword research tool, but rather a tool that can help you quickly generate the different Adwords variations such as broad, phrases and exact match. Additional features include reversing words, creating keyword lists with permutations, removing duplicate keywords and many others. This tool is free for you to use and can help you save hours of precious time.

GoRank (Free)
http://www.gorank.com/analyze.php

GoRank is a really good SEO tool that helps you determine the relevancy of your web pages based on certain keywords. If you really want to drive a lot of natural SEO traffic to your web sites promoting CPA offers, you must add this tool to your arsenal.

Trellian
http://ci.trellian.com/index.html

Trellian compiles and analyzes internet usage statistics to create a powerful competitive intelligence tool. You can monitor your competitor’s web sites to identify their major traffic sources. You can find out which sites are responsible for sending traffic to their pages, including search engines and the search keywords used.

Landing Pages

When selecting a CPA offer, I always look at the landing page that I will be directing visitors to. I try to look for the landing pages that are easy to fill out for the prospect.

Naturally, the fewer the fields there are to be filled, the better chance you have of converting the prospect into a lead.

An example of easy converting CPA offers is email and zip offers. I am sure you have come across a ton of free iPod or free laptop type offers.

Some affiliate networks pay up to $1.50 just for a user submitting their zip code. Yes, just their five digit zip code! No email address or other fields to fill. The landing page is pretty much straightforward and there is only one box the user fills with their zip code that may look like the following:

These offers are incredibly easy to convert. Just imagine being able to get 1,000 people a day to fill in their zip code and making upwards of up to $1,500 a day.

Some CPA networks will even allow you to append your affiliate URL with a code provided by the CPA network that automatically pre-populates the form with the visitor’s zip code by analyzing their IP address. That means that the only thing that the visitor has to do is click the submit button.

Do you see why CPA marketing is so lucrative?

Email leads are CPA offers where the advertiser is only looking for the user to submit their email address (no double opt-in is required for you to get the lead commission) and they will pay you up to $2.00 per submission.

Some campaigns even allow you to pre-populate the email field with the email address of the prospect. This is powerful for email marketers who simply append their affiliate URL with the subscriber’s email address and all the subscriber has to do when they hit the landing page is click the submit button.

When promoting CPA lead offers that pay higher commissions than zip or email offers (i.e. $3.00+), it is crucial that you study the landing page that you will be sending the traffic to.

I know of some CPA offers that will pay you close to $5.00 just for the information below.

The advertiser’s landing page should be easy to read and instruct the prospect on exactly what to do.

I generally like to select lead offers that only require 4-5 maximum fields to be filled in for high conversion rates.

One thing you need to understand about the CPA industry is that various offers come and go. The CPA networks usually send out an email a few days before a certain lead offer is set to end. This can be discouraging for traffic brokers, especially if you have a highly successful running CPA campaign.

But since you still have control over the traffic that you were sending to that particular offer, you can still monetize that traffic.

When I am notified that a CPA offer is set to end on a particular CPA network, I quickly start searching the other CPA networks that I am part of for the same offer or a similar CPA offer and simply redirect the traffic to the new CPA network.

You may have to take a slightly lower payout, but at least you are still monetizing the traffic that you control.

I have had affiliate managers call and tell me to stop sending traffic to a certain offer because the leads are not converting on the advertiser’s back-end (advertisers have their own back-end numbers that they calculate).

If you are sending poor quality traffic (for the advertiser), but converts well for you, they can ask you to stop sending traffic.

I usually find that the advertiser’s landing page is the root of the problem because it does not properly qualify the prospect before the prospect fills the form fields and clicks submit.

The following are criteria that I follow when looking at a CPA offer to promote. I will look at the advertiser’s landing page and see how they rank against the criteria below.

• Headline
• Clarity
• Relevance
• Scarcity
• Social Proof
• Call To Action

Also keep in mind that if you are creating your own landing page, the same criteria above should be followed.

Headline

Marketing statistics indicate that the headline is responsible for 80% of the ad copy. This means that you literally have only a few seconds to grab the attention of the prospect.

• Make sure that the CPA offer that you are promoting has a clear headline that captures the prospect’s attention.
• Use a headline that taps into the prospect’s emotions because people generally make decisions based on their emotions rather than logic.

I have placed a link below to a killer resource that lists a ton of best headline words and phrases. This will save you time and go a long way towards helping you create killer headlines even if you suck at ad writing.

You can download it for free from the link below:
http://www.payperclickformula.com/bestheadlines.html

Clarity

The landing page should be clear and concise. If you choose to promote a CPA offer that has a landing page that is confusing, you will lose the prospect. You want to make sure that the landing page has a clean design and is easy to read.

Relevance

You need to connect the dots between what your advertisement reads whether it is a banner, PPC ad, text link, etc. to the landing page.

Basically the prospect should know what to expect when they click on your link. If you are not relevant to what you promised the prospect in your ad, you will be wasting the click.

Scarcity

People generally will respond to an ad where they have something to lose more than an ad that shows them how they will gain.

People do not like the fear of loss. That is why scarcity tactics such as a time limit or quantity limit work extremely well on a landing page.

For example, if you look at some diet CPA offers, they have landing pages that indicate that there are only 75 free trial offers remaining. A time limit such as “Expires In The Next 10 Minutes” also creates the sense of urgency for the prospect to complete the offer.

A great tool to use on your landing pages to increase urgency is IM Triggers. IM Triggers http://www.imtriggers.com

Social Proof

Social proof works well in environments where people do not know what choice they should make. The use of testimonials or endorsements works well on landing pages because they provide that social proof.

If you look at dieting offers like the Acai Berry offer on the next page. They use celebrity names like Dr. Oz and Rachael Ray to add social proof and credibility to their landing pages.

People are more prone to fill out the offer because it appears as though a credible source such as Dr. OZ or Rachael Ray has endorsed the product.

Call To Action

Try to promote CPA offers that have the “call to action” above the fold. This means that as soon as the person sees the CPA landing page on the screen, the form which they need to fill in is right there.

The call to action should clearly indicate to the prospect what the next course of action should be.

Your Own Landing Page

Now if you are using your own landing, you have a little bit more control over the look.

A landing page is a bridge page between your visitor and the final CPA offer. Usually a bridge page will decrease conversions because you have now created an extra click process before the prospect reads the advertiser’s web site.

But if you can pre-sell the prospect on the CPA offer, it is possible to increase conversions with a landing page before you send them to the CPA offer.

The key to making this work is to continually split-test key elements of your landing page. This could be such items as images, colours and fonts. But most importantly, you want to test different variations of the six criteria factors I mentioned earlier.

You will want to split-test headlines, call-to-actions, social proofs, etc. It is only through this tedious process that you will be able to make improvements and increase conversions.

Google Website Optimizer

The first time that I was exposed to this tool was when I was presenting at The System Seminar in 2008.

One of my co-faculty members was Tom Leung from Google and he did a presentation on Google Website Optimizer.

This is a free tool offered by Google that allows you to do A/B split testing and multivariate testing in order to improve conversions. You can test any element on your landing page such as headlines, sub-headings, call to action, images and many other variables.

He said something that has stuck with me every since I saw his presentation. He said, “Bad landing pages are where clicks go to die.”

Now if you are buying traffic and you are sending that traffic to bad landing pages, you are essentially paying for clicks that die.

Not only is it important to test various ads you create to generate traffic to your CPA offers, it is equally important to test various elements on your landing pages in order to generate more CPA leads.

Although you have little control over the advertiser’s landing page on the CPA network if you are direct linking, you do have the ability to better pre-sell your prospects with your own landing page.

To learn how to use Google Website Optimizer, I recommend going through their website tutorials. http://www.google.com/intl/en/websiteoptimizer/tutorials.html

Tracking 101

If you are serious about making money in the CPA marketing game, you must absolutely track. If you are not prepared to do this, I suggest you stop reading this report now because you will not succeed.

When tracking, you must track everything such as:

• Traffic Source
• Ad Groups
• Keywords
• Ad Variations (CTR and Conversions)
• Type of Ad (Text or Image)
• CPA offers
• Landing Pages

If you are buying traffic from pay per click search engines, then the most important item that you need to track are the keywords that you are bidding on. You will see the 80-20 rule in your campaigns where 20% of the keywords are responsible for 80% of the traffic.

You only need to make adjustments to these 20% of your keywords to have a major impact on your ad campaign’s performance.

All the major pay per click search engines provide conversion tracking down to the keyword level. You can pull these conversion tracking codes from your PPC accounts and ask your affiliate manager at the CPA network that you are running the campaign at to have the advertiser place the code on the advertiser’s success page.

This is the same page that fires off a pixel to the CPA network when a lead has been generated.

Also, almost all affiliate networks give you the ability to append Sub ID’s to your affiliate URLs for every unique URL.

All the major search engines will allow you to pass the keyword using dynamic keyword insertion.

For example, for Google and MSN, all you have to do is append {keyword} to your affiliate URL and you will be able to track all your click-thru’s by keyword.

http://www.affiliateurl.com/subid1={keyword}

For Yahoo, you have to turn on a feature in your account for tracking and Yahoo will automatically pass the keyword to the CPA network. You can pass a keyword in Yahoo using the token “OVKEY”.

You can easily pass this token using the following PHP script.
http://www.affiliateurl.com/subid1=<?php echo @$_GET['OVKEY']; ?>

So you can also log into your CPA affiliate accounts and see what keywords have converted in the “subid” reports section.

Dark Side of CPA Marketing

There is a lot of money to be made in CPA marketing, but there is a dark side to CPA marketing that you don’t realize until you get deep into the game.

The problem with the CPA industry is that it can be very unethical. There is no formal governing organization to regulate the CPA industry.

There are essentially three distinct groups that make up the CPA relationship:

• Advertisers
• Publishers (Affiliates)
• CPA Networks

Like I mentioned earlier, the CPA network works as a middleman between the advertisers and publishers.

Problems start when one of these groups decides to try and cheat each other.

I will explain what I mean by this.

If you visit many forums, you will find many affiliates showing other affiliates how to cheat leads out of the CPA networks and advertisers.

There are many ways to fool individuals into filling out CPA offers that are not only dishonest, but could also be illegal. Trying to cheat the CPA network out of leads could get you banned and blacklisted in the industry.

The Direct Track platform allows all 300+ of the CPA networks using their system to post their banned members for all to see. So if you get banned from one CPA network running on Direct Track, you may have trouble getting into another CPA network running on Direct Track because your reputation will follow.

It is easier to generate false CPA leads these days because there are a multitude of CPA networks that these affiliates can move around to, to keep a low profile.

But when an affiliate cheats the CPA network and advertiser, this affects other affiliates by reduced payouts or a higher scrub level (process of where leads are reversed).

When you join a CPA network, you are essentially putting all your trust into that network that their tracking system is 100% and you are credited for all the leads that you generate. Unfortunately this is not the case sometimes.

A lot of CPA networks will shave off leads in an indiscriminate way and sometimes pocket the shaved leads.

Most affiliates do not realize that most of the CPA platforms including Direct Track have a feature built in for shaving leads. This feature can be set by the CPA network at whatever level they like. For example, they may set it at 10% for a certain CPA offer meaning that affiliates will not get credited for every 10th lead.

This is how some affiliate networks get away with a higher payout than other networks. That is why you should continually be split-testing the same offer even though one may claim a higher payout.

I have seen virtually identical offers perform differently on different CPA networks. An advertiser can also shave leads by making sure that a CPA networks pixel does not fire at certain times. A pixel is a javascript or image tag that is fired to report back to the CPA network that a lead has been generated.

The way that a CPA network reports a lead in your account is when the pixel for that network is fired on the advertiser’s success page.

There are also the ethical issues with certain CPA offers. For example, most of these diet and weight loss continuity programs really don’t work and prey on people who are desperate to lose weight with fake celebrity endorsements.

Affiliates have not made the situation any easier with all these fake blogs related to the amazing results of these diet offers with fake blog posts.

The CPA industry has already garnered the attention of the FTC and the attorney generals of many states.

Look at the whole ringtones fiasco that had some CPA networks paying out as much as $1 million to settle lawsuits related to false “free ringtones” marketing.

Most email and zip submit offers usually put a prospect through co-registration hell and start sending twenty emails within hours trying to sell something making the email address virtually useless due to all the spam.

Have you ever read the fine print on some of these free offers that require an email address? They usually require the participant to fill out three gold offers, two silver offers, two bronze offers and then refer five family members to do the same before they can get the free prize.

You have got to love the small fine print. Advertisers also can refuse to pay the CPA network for leads generated, which may result in you not being paid. If you read the terms and conditions of a lot of CPA networks, they indicate that if they are not paid by the advertiser, you will not be paid.

I have had tens of thousands of dollars not paid to me because the advertiser decided that they didn’t like the lead quality. This happens in this business and that is why I suggest trying to stay away from the “mom and pop” CPA networks.

The bigger networks can afford to pay you commissions out of their pocket to retain you as an affiliate.

There are CPA networks that actually cheat their affiliates by setting up similar landing pages and competing directly.

A lot of the CPA networks have their own in-house search team, so basically you are showing them what is working for you so they can rip you off.

It happens.That is why you should be cloaking your sub-ids and trying to protect your landing pages.

I wrote about building a close relationship with your affiliate manager, but don’t get too close. Some affiliate managers might actually rip off what you are doing if you share too much.

Think about it. If you are making $100,000+ a month on the network, some affiliate managers who don’t get paid very well might be tempted to rip off what you are doing.

What is to stop them from sharing what you are doing with their friends or even worse, other affiliates?

The CPA industry has become so competitive that networks will go to extreme lengths to keep their top affiliates by supplying them with what they want.

I am referring to sex, drugs and you name it. I have had CPA networks tell me that they have to offer these things in order to compete.

Seriously.Getting into the CPA game has no barriers to entry and virtually anybody with a computer and credit card can start driving traffic within minutes to a CPA network. That is why a lot of super affiliates are young guys who are making a ton of money.

Some CPA networks know what motivates young guys and cater to their needs. I can see young guys easily ruining their lives by getting caught up in the rock-star lifestyle that a lot of money from this business can bring.

Make sure you are dealing with a CPA network that genuinely cares about your business and your well-being rather than how much money you can make for them. You can spot these networks by how they over-deliver on service and payouts rather than other shady practices.

The Traffic Tactics

There are many forms of traffic that I believe fall into the following four (4) major categories that I will cover in this section. This section isn’t a complete list of all the traffic methods, but rather a quick list of the most common forms of generating traffic to CPA offers.

You can make a ton of money sending traffic to CPA offers from these four traffic models.

The four traffic models are:

• Free Traffic
• Paid Traffic
• Recycled Traffic
• Viral Traffic

I will not go into extensive detail about each method, but rather refer to resources I feel will adequately explain these traffic methods in greater detail.

Each of these traffic sources that I wrote about could be an entire course on its own. It is not my objective to make this report the encyclopedia of Internet marketing, but rather to point you to resources that I think can help you create traffic.

If you can learn to monetize any of these sources of traffic, you have established the first step towards online success.

Free Traffic

Natural Search Traffic

Natural search traffic is simply having your web pages indexed by major search engines such as Google, Yahoo or MSN.

I remember back in the late 1990’s how easy it was to get ranked in the major search engines. Today it is brutally competitive and difficult to get a high ranking for relevant keywords or key phrases.

But it is still possible through some hard work and dedication.

There are basically two major components to getting your web pages ranked well.
1. On Page Factors
2. Off Page factors

On page factors include where to place your keywords on your web pages and the keyword density. The obvious methods to improve your on page factors are:

• include relevant keywords in meta-tags
• include relevant keywords in your H1, H2,H3 tags
• include relevant keywords in your image tags (the alt text tag)
• include relevant keywords in your content

Off page factors include other web sites that link back to your web site.

There are a number of things that major search engines look at when analyzing the inbound links to your web site:

• the number of inbound links
• the anchor text used to link to your web site
• the IP address of web sites linking to your web site

Generally, the off-page factors will account for 90% of how well ranked your web pages are for relevant keywords in the major search engines.

When you are exchanging links with other web sites, don’t simply use your web site name, but rather a keyword that best describes what you web site is all about.

Once you have your web site compiled and all the internal links working, you can submit them to the major search engines.

With Google you can use Google Sitemaps and they will send the Google spider to index your web page right away.

You need to create a sitemap in .xml format for your web site in order to submit it to
Google Sitemaps (http://www.google.com/webmasters/sitemaps).

I use a program called GSiteCrawler that automatically crawls your web site and creates a complete .xml sitemap for Google Sitemaps. You can download a free copy of it by going to: GSiteCrawler at http://www.gsitecrawler.com

Some of the best resources for learning more about natural SEO are:

Kurt Melvin’s Big Page of SEO
http://www.tuelz.com/big-seo.html

Aaron Wall’s SEO Book
http://www.seobook.com

Brad Callen’s 58 Week SEO Mini Course
http://www.seoelite.com
(wait for the pop-up window to appear)

Search Engine Forums
http://www.searchengineforums.com

CapeCod SEO
http://www.capecodseo.com

SEOMoz.org
http://www.seomoz.org

BruceClay
http://www.bruceclay.com

Social Media Traffic

Social media traffic refers to taking advantage of Web 2.0 sites to generate traffic to the CPA offers that you are promoting.

There are essentially two different ways that you can take advantage of Web 2.0 sites :

1. Direct Approach
2. Indirect Approach

Using the direct approach, you will link directly to a CPA offer that you are promoting right from the Web 2.0 web sites. So for example, you may create a page on HubPages.com related to home renovations and then link to home improvement CPA offers from your hub pages.

Using the indirect approach, you use the linking power of Web 2.0 web sites to build quality links to your money site (the site that makes you money with CPA offers).

Here are some great articles on inbound linking :

http://pkwd.net/articles/article-inbound-linking.htm
http://www.marketing-jive.com/2008/03/in-bound-linking-vs-on-page-seo.html
http://www.adwords-seo.co.uk/Inbound-Link-Building.htm

One of the things I briefly mentioned was creating inbound links to your web site just to please the Google Adwords bot if that was indeed one of their criteria for a better score.

I suggest creating a few Squidoo lenses (Squidoo.com) with related keywords and linking them from and to your newly created silo structured web site.

Well I did that and also created pages at Hubpages.com and blogs at WordPress.com. I think this helped a lot because I have been running great quality scores with bids as low as $0.03 on Google Adwords for sites created using this process.

One day when I was going through my tracking stats, I could not understand why I was getting a ton of CPA commission leads off of the home page.

I was buying traffic from Google Adwords and sending it directly to keyword specific landing pages and *not* the home page.

It didn’t make sense, but the commissions were in the hundreds of dollars for a simple CPA email submit offer.

So I was really curious *how* people were getting to the homepage.

I added a free stats counter from Statscounter.com on the homepage because Statscounter can tell me where the visitors were coming from. I ran it for a couple of days and then took a look at the referrer logs.

I was dumbfounded. All this *free* traffic was coming from Yahoo and MSN organic results. I was in the top ten search results for a lot of the related keywords I was bidding on in my Google Adwords account.

Take a look at these two screen shots from Jan 1, 2009 to February 26, 2009: This is for the first 57 days of 2009 for one CPA campaign. You can see that I have earned $774.90 in CPA commissions just off three banners on the homepage.

Now, imagine if you had ten of these sites running with the same linking structure. $774.90 x 10 = $7,749.00 every two months

You could make an extra $46,500 a year just on free traffic from Yahoo and MSN by setting up ten web sites the way I did.

Conclusion: Whatever I was doing to please Google Adwords was making Yahoo and MSN organic bots ecstatic. So although we hate Google Adwords for making us jump through hoops in developing quality web sites, they are essentially forcing us to become better natural SEO marketers.

So here in a nutshell is what you do:

1. Create a silo structured web site with specific related themes as directories.
   In these directories, you should have articles related to the theme taken for free from ezinearticles.com or goarticles.com. If you do not know how to create a properly silo structured web site, then follow the free example silo site that I created for a Rachael Ray offer below: http://www.cpahotspot.com/samplewebsite.zip
2. Create three (3) Squidoo lenses, three (3) Hubpages and three (3) WordPress blogs with keywords related to your web site.
3. Link all these social media pages to your home page with the keywords you are targeting as the anchor text.
4. Link all your Squidoo pages to your Hub pages and WordPress blogs and vice versa.
5. Now sit back and watch as your rankings move organically in Yahoo and MSN. This really is a broad overview of what I do now for every web site I set up to please Google Adwords.

Guess what?

I get free traffic to all these web sites. Here is a list of social media web sites that you can use to generate free traffic.

Facebook.com
http://www.facebook.com

MySpace.com
http://www.myspace.com

Squidoo.com
http://www.squidoo.com

Propeller.com
http://www.propeller.com

HubPages.com
http://www.hubpages.com

YouTube.com
http://www.youtube.com

WordPress.com
http://www.wordpress.com

Digg.com
http://www.digg.com

Delicious
http://www.delicious.com

Twitter.com
http://www.twitter.com

Forum Traffic

Another method of driving traffic to your CPA offers is to participate in forums that are related to the CPA offer that you would like to promote. Most forums allow you to create a signature file, which means that this signature will be displayed at the end of every forum message that you write.

You can use this area to promote your CPA offer directly or send prospects to your money site and promote your CPA offers from there. For example, if you were promoting a “backyard makeover” CPA offer, you could start participating in forums related to gardening.

The people who are visiting this forum are your ideal prospects who will be interested in the CPA offer and are likely to fill it out.

Article Writing Traffic

Article writing and submission to major article directories is one of the most powerful methods of attracting free traffic to your web sites.

Writing articles or having articles written for your web sites can also help you get better search engine rankings and drive targeted prospects straight to your web site.

I can hear you moaning and groaning about having to write articles. I am not a big fan of writing very much either, but you could very easily outsource a lot of the article writing.

For example, for one of my main web site portals, I had over 1,000 unique articles written by an exceptional ghost writer for only $5 – $7 a piece. I now have over 1,000 pages of unique content that has been picked up by all the major search engines.

And guess what I have running on these pages… Google Adsense ads.

Now, I am not suggesting that you go “buck wild” and have thousands of articles written.

• You can start off with outsourcing just a few articles until you find the right article writer.
• You will want to test more than one article writer because some just won’t give you good quality articles.
• You need to dig around until you find that right person.
• Once you have these articles written by yourself or outsourced you can easily submit them to free article directories and email announcement lists. This will create some really good targeted traffic to your web site.

Here are some web sites where you can find freelancers to write articles for you :

Elance
http://www.elance.com

Guru
http://www.guru.com

Major ezine article directories where you can submit your articles to are :

Ezine Articles
http://www.ezinearticles.com

Go Articles
http://www.goarticles.com

I personally use Jason Potash’s “Article Announcer” to post my articles to article directories because it automates the entire article directory submission process. Article Announcer : http://www.articleannouncer.com

Articles are great traffic producers because you get free exposure for your website. Authors are allowed to include a small biography at the bottom of the article and this is a great place to put a link back to your web site.

If you are using HTML in your article or signature file at the end of article, remember to use your most relevant keywords as your anchor text for your link so that you can improve your SEO rankings.

Domain Name Traffic

This tactic involves registering domain names that are relevant to what you are selling or promoting. Tests and studies have indicated that domain names that include keywords that are searched for have a better ranking than other web sites that don’t.

Most relevant keywords and keyword phrases have already been registered, but by using a cool software tool called Domain Suggestion Tool, you can still find domain names related to particular keywords that haven’t been registered. Domain Suggestion Tool – http://www.domainsuggestiontool.com

You can also pick up expired domain names that still have traffic being sent to them and try to monetize the traffic. A lot of companies concentrate on buying expired domains and simply redirect them to web pages with CPA ads.

These companies are smart in that they know if they can control a vast amount of traffic with expired domains, they can convert this traffic into revenue.

Here are some resources to find expired domains:

ExpiredDomains.com
http://www.expireddomains.com

DeletedDomains.com
http://www.deleteddomains.com

Reciprocal Linking Traffic

Reciprocal linking is simply the link exchange between two web sites. Although one-way linking helps you get a better search engine ranking, reciprocal linking still adds some benefit to your ranking.

Most people exchange links now because it helps their web site ranking, but what happened to the good old days when people used to link to each other just to exchange traffic? You will still get traffic from simple link exchanges if the links are shown prominently and not buried deep within the web sites.

When trading links between web sites, make sure that you are getting a fair deal of traffic for the traffic you will be giving away. It is best to use a tracking script to measure how much traffic you are sending to a link partner versus how much traffic they are sending you.

Here are a few link exchange networks where you can find quality link exchange partners.

Link Partners
http://www.linkpartners.com

Value Exchange
http://value-exchange.sitesell.com

Blogging Traffic

Blogging has become quite popular due to the fact that they seem to rank quite well in search engines. Although not as effective as a year ago, blogs still command good rankings because of the fresh content that they bring to search engines.

I suspect blogs did well early on because of their optimized site structure. I mean if you look at a blog, it is set up with a clear navigation with every page linked correctly. This is what search engines love.

In my tests, I noticed just putting an empty blog with nothing on it would increase my rankings for certain web sites.

Seriously!

You can start your own blog for free by either using a third party blogging website or installing free blogging software on your own web site.

Blogger (3rd party)
http://www.blogger.com

WordPress (stand alone software)
http://www.wordpress.com

Another new trend that I have noticed in affiliate marketing is the set up of fake blogs to promote CPA offers such as Acai dieting and government grant offers.

Some affiliates are creating fake personalities to create social proof for these CPA offers and trying to make it more convincing with fake comments for additional social proof.

Now this is in no way an endorsement for this type of tactic, I am simply showing you a method that is working extremely well for some CPA affiliate marketers.

Joint Venture Traffic

Joint venture traffic is a quick way to leverage the traffic sources (whether it is through email or web traffic) of other webmasters.

The reason why some product launches do well is because they have hundreds of joint venture partners promoting the same program to their email lists. This creates a stampede of traffic to the web site of the product launch owner and mad sales.

If you can find joint venture partners who have highly responsive email lists, they can drive serious traffic to your web site.

Most joint ventures involve an affiliate agreement where the joint venture partner takes a percentage of the sale price of the product or service being promoted.

So although joint ventures can create targeted traffic, the cost does come in the form of an affiliate commission.

If you are looking for joint venture partners, the Warrior Internet marketing forum has a section for finding joint venture partners: Warrior Forum – http://www.warriorforum.com/forum/default.asp

My friend Neil Shearing actually created a powerful software program that can help you find JV partners and super affiliates. – Internet Success Spider – http://www.grabthespider.com/

Pop-Up Traffic

Pop-up traffic is a result of someone clicking on a pop up window that contains an ad for your web site or a pop up/under window that contains your entire web site.

There are hundreds of free pop up/under traffic exchanges on the Internet where you can get free pop under traffic. This traffic does not generally convert very well because these visitors are untargeted. You will see ads from companies advertising 100,000 visitors to your web site for amounts ranging from $10 – $100.

I have purchased many of these packages, but could never convert this traffic into decent profits. This traffic is generally only good for increasing your web stats or Alexa ranking.

Video Traffic

Video traffic is quickly becoming one of the best methods to drive traffic to web sites. Services such as YouTube.com have made it very easy for individuals to upload their videos and share them with their friends and the rest of the YouTube.com community.

A few years ago, many CPA affiliates took advantage of major video sites like YouTube.com by uploading videos from a variety of music artists. They were trying to promote ringtone offers within these videos and some actually made a lot of money doing this. At the end of the video, affiliates would put a message like “Get This Ringtone At” and then link to a CPA ringtone offer. The problem with this method is that they are using copyrighted videos to generate traffic to their ringtone offers and eventually YouTube.com catches on and shuts these accounts down.

This doesn’t mean that you still can’t use video services to generate traffic to your CPA offers. What I do is first offer quality content in my videos (and this can be something as simple as a PowerPoint presentation) and link back to my money site at the end of the video.

Let me give you an example

You could create a PowerPoint presentation on how to get out of debt. You can find the material for your presentation for free on the Internet by simply googling “how to get out of debt.”

Using a tool like Camtasia video, you can record the PowerPoint presentation with your voice as the audio presenting the slides. Simply link back to your money site at the end of the video promoting something related like a “debt” or a “free credit report” CPA offer.

You will generate traffic back to your money site when people go to it after watching the video and if you tag your videos properly with related terms (i.e.debt relief, credit report, debt credit score), you will move up organically on major search engines like Google, Yahoo and MSN and get additional traffic.

You want to use keyword rich text in the title and description of your video, but yet still have a shocking or eye-catching title. Link to your video from multiple web sites in order to increase the link value and if you put your video on “autostart” this will continue to generate views.

In some smaller video communities, if you generate enough views on your video, you can move up on their all- time favourite video rankings.

If you want to create more of personal touch, you can record yourself or someone talking into the camcorder or web cam on the related topic and then pitch the CPA offer at the end of the video.

Some smart affiliates just create funny or interesting videos that are not directly related to the CPA offer. They are just hoping that their videos will go viral and be seen by a mass audience so that whatever they are pitching at the end of the video is seen by hundreds of thousands of people.

Here are a few places where you can upload your videos for free for people to watch :

YouTube
http://www.youtube.com

Google Videos
http://video.google.com

Yahoo Videos
http://video.yahoo.com

Viddler
http://www.viddler.com

Adhysteria
http://www.adhysteria.com

BoFunk
http://www.bofunk.com

Esnips
http://www.esnips.com

GUBA
http://www.guba.com

iviewtube
http://www.iviewtube.com

Kewego
http://www.kewega.com

LiveVideo
http://www.livevideo.com

MegaVideo
http://www.megavideo.com

Metacafe
http://www.metacafe.com

Motionbox
http://www.motionbox.com

MySpace Videos
http://vids.myspace.com

Photobucket
http://www.photobucket.com

Revver
http://www.revver.com

Sharkle
http://www.sharkle.com

Spike
http://www.spike.com

U2UpFly
http://www.u2upfly.com

Vidilife
http://www.vidilife.com

ViddYou
http://www.viddyou.com

Here are a few sources listed below that can help you upload your promotional videos to multiple video web sites with one click :

TubeMogul.com
http://www.tubemogul.com

TrafficGeyser.com
http://www.trafficgeyser.com

Podcast Traffic

Podcasts are audio files that are automatically delivered directly to your desktop computer, and can be transferred to your iPod or other MP3 player.

What makes a podcast different is its ability to be syndicated, subscribed to, and downloaded automatically when new content is added.

You can create audio files related to CPA offers and distribute them as podcasts so that they are passed onto users who are interested in the content.

For example, you could create podcasts related to celebrity gossip and promote ringtones at the end of each audio podcast.

Here are some great resources on podcast marketing :

The 8 Step Guide To Podcast Marketing Basics
http://www.christopherspenn.com/8stepguide.pdf

How To Marketing Your Podcast Using Apple iTunes
http://www.awomaninbusiness.com/how-to-market-your-podcast-using-apple-itunes/

Building Traffic With Podcasts
http://trafficpillar.com/podcasting.php

Here are some places where you can submit your podcasts for distribution :

PodcastAlley
http://www.podcastalley.com

Podcast Directory
http://www.podcastdirectory.com

Software Traffic

If you have any programming skills or know where to outsource cheap programmers, you could easily create a software program and spread it virally. Within the software itself, you could promote CPA offers using banners or text links.

For example, if you created a software program such as a dieting diary, you could promote dieting CPA offers with the software. You can then upload your new software program to the many software sharing web services.

Here are just a few :

Upload.com
http://upload.cnet.com

Easy-Share.com
http://www.easy-share.com

Facebook Applications Traffic

Facebook allows developers to create applications to be used by the Facebook community. The potential is incredible because it offers developers the opportunity to access the over 100 million Facebook users and make money.

A lot of developers have incorporated CPA offers into their Facebook applications and made obscene amounts of money. Some claim to have made as much as $1 million per week monetizing Facebook applications and CPA offers.

I have included a few articles related to the incredible potential of using Facebook Applications to drive traffic to CPA offers.

http://www.docstoc.com/docs/4102139/Everything-You-Wanted-To-Know-About-Earning-With-Facebook-Apps

http://myofferpal.wordpress.com/2007/12/07/a-new-way-to-monetize-yourfacebook-application-using-virtual-points-and-offers/

http://www.whoisandrewwee.com/social-traffic/facebook-monetization-serviceuper-rewards-officially-launches/

Okay, let’s move on to the paid traffic sources

Are you still with me?

Paid Traffic

Pay Per Click Search Engine Traffic

Yahoo Search Marketing (formerly known as Overture and Goto) was the first successful pay per click search engine to come on to the scene in 1999.

Before 1999, many companies and individuals resisted the bid per placement idea and that is why Open Text and AltaVista both failed in their attempts to charge advertisers for rankings a few years before Goto.com (now Yahoo Search Marketing) came onto the scene.

The reason why the market initially had resisted the idea of using a search engine that charged for placement was because they felt the results would be tainted and irrelevant.

Today, however, many pay per click search engines only allow advertisers to bid on relevant keywords to keep the quality of their search results high.

For example, Google Adwords lets their users decide what ads are relevant by assigning a click-thru rate on paid advertisements.

On pay per click search engines, advertisers simply bid on keywords that are related to their product or service. Their ad listings will be displayed when a prospective customer types any of those keywords into a search form.

Rankings on the major pay per click search engines are based primarily on the bid price and the click-thru rate on the advertiser’s ads.

The nice thing about pay per click search engines is that you are in control, and you decide the maximum price you want to pay for a visitor to be directed to your web site.

On the next page is an example of how pay per click ads look on Google’s search results.

The links in the blue shaded area are sponsored links as are the links on the right hand side of the page.

Obviously the objective for a paid advertiser is to make more money than they are spending to drive the paid traffic to their web site.

Here are some of the big ad companies that will give you PPC traffic:

Google Adwords
http://adwords.google.com

Yahoo Search Marketing
http://searchmarketing.yahoo.com

MSN Adcenter
http://adcenter.microsoft.com

Facebook
http://www.facebook.com/advertising

MySpace
http://advertise.myspace.com

For a large list of pay per click search engines where you can pay for targeted traffic, you can go to:

Pay Per Click Search Engines
http://www.payperclicksearchengines.com

I will cover more about using pay per click search engines to generate traffic to CPA offers later in this report.

Pay Per View Traffic

About four years ago I started to dabble in contextual networks or Adware applications to drive more traffic to CPA offers. This is called CPV (cost per view) marketing and is extremely powerful and targeted.

It works well because you can pop up whatever you want to promote on targeted web sites and keywords.

I released the full in-depth home study course about two years ago related to this form of traffic generation and called it Pay Per View Formula so the title would be similar to my original Pay Per Click Formula course.

The acronym PPV is now starting to become the industry term for this type of traffic, so I guess I should be sort of flattered. The term pay per view is really for when you order a movie or sporting event at a set fee on your television.

There are many reports and coaching programs using my acronym of PPV for their products. These products or reports are poorly put together and do not compare to the tactics I revealed in the Pay Per View Formula course.

If these guys were real experts at teaching this stuff, they would have realised that CPV is the correct term and PPV is just something I made up on the fly to have similar titles for my home study courses.

Here are a few CPV networks :

Zango.com
http://www.zango.com

MediaTraffic.com
http://www.mediatraffic.com

Clicksor.com
http://www.clicksor.com

I will be releasing Pay Per View Formula 2.0 shortly, which will reveal more advanced PPV tactics.

Unfortunately, this is only available to customers of my Pay Per Click Formula course due to the crossover of similar techniques. http://www.PayPerViewFormula.com

Publisher Network Traffic

Contextual networks allow advertisers to place their text ads on thousands of web sites that participate in the contextual ad network’s publisher program. I always refer to contextual networks as mini Google Adsense services because they basically are the same thing.

• Anytime someone clicks on an advertiser’s ad on a publisher’s web site, the publisher is paid a percentage of the click cost.
• The contextual network keeps the remaining percentage and the advertiser is charged per click.
• The key to driving targeted traffic from contextual networks is based on how well they can place targeted ads on the web sites in their publisher program.
• The better their ability to match the ads with the content on the web site, the better quality traffic you will get.

Here are a few major contextual networks where you can buy traffic :

Clicksor
http://www.Clicksor.com

AdBrite
http://www.AdBrite.com

ValidClick
http://www.ValidClick.com

Pulse360
http://www.pulse360.com

Text Link Traffic

Another source of paid traffic is buying static text links on various web sites.

Buying static text links on web sites can help you increase the number of one-way links that are pointing towards your web site.

The key is to find targeted websites that are interested in selling static links on their web site. There are web services that work as middlemen for buyers and sellers of text links.

Buying text links can help with search engine optimization by increasing your web site’s rank and creating direct links for traffic back to your web site.

Remember that 90% of the success of your web pages on organic search engines is related to off page factors such as the number of one-way links coming in.

Here are two major web services where you can buy static text links :

Text Link Ads
http://www.Text-Link-Ads.com

Text Link Brokers
http://www.TextLinkBrokers.com

Co-Registration Traffic

Co-registration is simply buying leads from companies that collect them from coregistration forms.

A lot of companies can provide you with a large number of single opt-in leads on a daily basis. Sometimes as high as 100,000 leads per day!

• The price for co-registration leads varies and can start as low as $0.10 an email address.
• You need to take these leads and convert them into traffic. It is smart to go with a co-registration service that automatically puts these leads into an autoresponder in real-time so you can get the prospect while they are hot.
• You can either direct them to your web site in an autoresponder email or try to sell directly to them in the email.

Banner Traffic

Are banners dead?

Heck, no!

If you can create eye-catching banners, you can still drive a good amount of traffic to your web sites.

I found that creating text banners can out-pull image banners by up to three times.

• You simply create a killer headline on your banner and try to entice the reader to click on the banner.
• Adding the keywords “Click Here” somewhere on your banner will almost always increase the click-thru rate.
• You can literally start getting millions of banner impressions by using the sitetargeting feature in Google Adwords.
• If you have a Google Adwords account, instead of setting up a keyword-targeting campaign, you can set up a sitetargeting campaign.
• You select the web sites that you want your banner to appear on and you can test and track to see what web sites pull the best conversions for what you are promoting.

Google charges as low as $0.25 for every 1,000 banner impressions so you can test and track without losing your shirt.

Google Adwords
https://adwords.google.com

Other places where you can buy banner traffic are :

Casale Media
http://www.casalemedia.com

Valueclick
http://www.valueclick.com

Media Buys Traffic

Media buying simply refers to buying bulk advertising space for mass advertising campaigns. You can generate a ton of traffic from doing media buys, but it can get very expensive.

The key to making media buys work well is to make sure that you have thoroughly tested the response rate of the landing page so that you have a general idea of what the conversion rate will be.

Here is a good resource on learning how to do media buys :

Media Buying Secrets Revealed
http://traffictacticsrevealed001.com/book

Okay, let’s move on to recycled traffic…

Recycled Traffic

Email Traffic

One of the first things that you should be concentrating on when building traffic is to have a system set up to capture email addresses of the visitors that come to your web site. This way you can recycle this traffic by directing them back to your web site through email messages.

Recycled traffic is essentially free and can help brand your web site with prospects.

I have personally set up a separate email list for each of my web sites with a complete follow-up system to recycle the readers back to the web site.

The first thing that you want to do is create a pop up window on your web site that grabs the attention of your visitors as soon as they arrive at your web site.

Pop up windows can increase your opt-in rate dramatically compared to a simple opt-in form on your web site.

As much as you may hate pop up windows, the fact is that they work. I know because I have been testing and my opt-in rates have dramatically increased when I introduced pop up windows.

I personally use a software program called Impact Popup because it creates pop up windows that cannot be blocked and secondly they create pop up windows that do not look like pop up windows.

Impact Popup
http://www.coolcashezine.com/mini/impact

Internal Banner Traffic

This strategy is one of my biggest sources of recycled traffic and continues to move hundreds of visitors between my network of web sites every day.

This works by creating banners that only link back to web sites that you own or control. This means that you are keeping your visitors on your network of web sites.

What this does is increase the likelihood of someone completing a CPA offer that you will be promoting on your web site.

The longer you can keep traffic moving within your own websites, you will see a direct relation to how much money you will make.

You can download a free script called OpenX that will completely run your internal banner network and provide you with powerful statistics on what is working and what is not.

OpenX
http://www.openx.com

Forum Recycled Traffic

Forums are a great way to attract visitors back to your web sites. People like to converse with each other about niche topics and will be willing to come back to your web site if you give them the ability to do so.

There are many free forum scripts on the Internet and a really good free one is PHP Forums, which is available at:

PHP Forum
http://www.phpforum.com

You can even place banners in your forum pulled directly from the CPA networks.

For example, if you are running a dieting related forum, you can run various CPA dieting offers.

Surveys and Poll Traffic

People love to express their opinion or take surveys. That is why programs that offer to pay people to take surveys do so well.

By creating a poll on your web site, you can encourage visitors to come back to your web site to view the results. On these polls, you can run banners or text links for CPA offers.

You can create polls that are targeted towards certain CPA offers so that you are targeting the right prospects. You can go to any web site that offers free CGI scripts and find a polling script fairly quickly to add to your web site.

Here are some survey and poll services:

PollDaddy.com
http://www.polldaddy.com

SurveyMonkey.com
http://www.surveymonkey.com

Now, let’s move on to my favorite form of traffic…

Viral Traffic

This is the most powerful form of traffic that you could possible generate because it is free most of the time and grows virally.

There are five main pillars that are the foundation for a successful viral marketing campaign :

Pillar #1: Innovative Product or Service
Viral marketing works best when you give or sell an innovative product or service that people want.

Hotmail was the first web service to give away free web-based email accounts.

You don’t necessarily have to reinvent the wheel; you can still give or sell a product or service that is not new and still be successful. You just will not be as successful as if you had been the first person to promote the product or service in the market.

Viral marketing programs that give away things for free usually reach the most number of people, especially if the product or service is of high-perceived value.

Other common examples of valuable products and services on the Internet are free email, free ebooks, free reports, and free postcards.

Pillar #2: Ease of Transfer
A virus can only survive when it is able to transfer easily from one host to another. Whatever product or service you decide to promote using a viral marketing campaign, it must be easily transferable.

For example, chain letters thrive on the Internet because they can easily be transmitted via email. Digital products such as ebooks, reports, and software programs spread like wildfire because they are easy to copy and transfer.

Pillar #3: Motivational Factor
The product or service must motivate the user to pass it on to others. For example, electronic greeting cards thrive on viral marketing because people are motivated to send greeting cards to each other.

There are numerous motivational behaviors that can be exploited with viral marketing strategies to ensure the transmission of a marketing message. One of the most common motivational factors is the opportunity to make money. This is why many network marketing companies have become successful.

Pillar #4: Third-Party Resources
Viral marketing campaigns take advantage of other people’s resources. For example, authors who give away free ebooks or software and allow users to spread them around are taking advantage of other people’s resources.

It is the user who is paying for the listserver and bandwidth costs when he or she sends out this free ebook or software to their ezine.

Pillar #5: Scalability
The failure of many companies that run a viral marketing campaign is the fact that they could not scale from small to large quickly enough, killing the host in the end. For example, at one point Hotmail could not handle all the email accounts that were being registered and used.

They simply did not have the resources to manage the explosion in new accounts.

There is a good chance that they could have ended up going out of business if Microsoft had not bought them out and infused their own resources into the

Hotmail service

This is also the primary reason why a lot of hit exchanges and banner exchanges crashed in the past. They could not handle the bandwidth on their servers and their services ultimately came to a screeching halt – causing many of their users to abandon them.

If you create a viral marketing campaign that is dependant on your resources, you must plan ahead to handle additional growth.

Developing a viral marketing campaign will be pointless if it ends up killing the host while it expands exponentially.

Social Networking Traffic

Web sites like Facebook.com, MySpace.com and YouTube.com command enormous amounts of traffic because of their users. They have created social networks that allow people to get in touch with each other more easily and share items such as videos.

The thing that makes these web sites so powerful is that they are completely user driven. It is the community that builds that web site and content. It is the users that are spreading the message and telling their friends to join the community.

This is the viral aspect of social networking web sites.

If you are serious about starting your own social networking site that grows virally, you can get free scripts on the Internet that will allow you to build your own mini MySpace. Once you build your community, you can place targeted CPA offers and generate CPA commissions from all the free traffic.

Ning
http://www.ning.com

Dolphin Smart Community Builder
http://ww.boonex.com/products/dolphin

Tell A Friend Script Traffic

“Tell a friend” scripts are a powerful viral marketing tool because it encourages people to let their friends know about your web site. People are more inclined to visit your web site when they have been told about it by a trusted friend.

If you have your own web site, you should take advantage of a script like this because you can promote your CPA offers within emails that are sent out from the script and capture more leads.

FreeTellAFriend.com
http://www.freetellafriend.com

Viral Report Traffic

Many people create reports and give them away hoping that people will pass them around. Some offer resell rights and others grant users permission to give them away for free or use them as bonuses for their own products.

This is information people have paid big bucks to obtain and you get it for free. If you want to learn more about the power of viral marketing and the type of impact that it can have on your business, I suggest reading Seth Godin’s “The Idea Virus.”

You can get a free copy by going to:
http://www.sethgodin.com/ideavirus/01-getit.html

The PPC to CPA Game

Buying traffic from pay per click search engines is one of the fastest ways to generate traffic and test CPA offers.

When I first released Pay Per Click Formula 1.0 back in early 2007, there were no courses on the topic of playing the PPC and CPA game. Since then, the course has changed the lives of thousands of customers who have applied my teachings from that course.

In this section, I am going to briefly touch on the topic of how to use Pay Per Click Search Engines to drive traffic to CPA offers.

There are three (3) major pay per click search engines that you will want to buy traffic from :

Google Adwords
http://www.google.com/adwords

Yahoo Search Marketing
http://searchmarketing.yahoo.com

MSN AdCenter
http://adcenter.microsoft.com

Keyword Strategies

What I am about to share with you are a few of the keyword strategies that were revealed in the Pay Per Click Formula 1.0 course.

Any one of the following keyword strategies can bring you a ton of targeted traffic to your CPA offers quickly.

I suggest that you take advantage of all the strategies that I write about in this section so that you can reach as many prospects as possible.

The Alexa Technique

I have made hundreds of thousands of dollars in CPA affiliate commissions using this keyword strategy.

The strategy involves bidding on related domain names to the CPA offer that you are promoting.

This strategy will bring targeted visitors to your CPA offers that will drive your conversion stats through the roof.

Trust me.

Let me give you an example.

If you are promoting a product related to baby diapers, there are no rules that prevent you from bidding on domain keywords such as pampers.com, www.pampers.com, huggies.com, and many other different variations of these domain names. This is a powerful strategy because Internet users are inherently lazy.

Myself and many other pay per click marketers who have studied surfer habits have discovered that a lot of people are quite often too lazy to type the domain name they want to visit in the location bar and sometimes just type it into the search form of major search engines such as Google and MSN.

Generally the domain that they are looking for shows up in the number one position for the organic search results and the users know this.

Think about the possibilities if you start bidding on domain names that are relevant to your CPA offer? You can instantly grab the attention of the user and direct them to the landing page of the CPA offer you are promoting.

One method of determining which domain name to bid on for a CPA offer is to simply type in the most related keyword to the CPA offer into a major search engine such as Google.

Google indexes its pages based on what it feels are the most relevant web sites for that search term. So there is a great chance that the first web site that appears is very relevant to the market you are trying to reach.

There is a web site on the Internet that gives you the ability to quickly locate targeted domain names to bid on.

You can easily find a variety of domains related to whatever product or service you are promoting by using a web site called Alexa.

Alexa.com is a web site ranking service that ranks roughly 5% of all the Internet traffic. I know that it is not a lot, but it does give you some idea as to the web sites that are popular.

Alexa gathers its data from a free toolbar that people install in their browser window. The toolbar then gathers traffic details, but also studies the surfing habits of their users.

Although Alexa is skewed more towards Internet marketing related web sites (due to the fact that most of the people who use Alexa are Internet marketers), you can still get a good amount of information.

I have included a screen shot of the Alexa homepage after I have clicked on the green “Traffic Rankings” tab because this will provide us with the information we are looking for. This is such a powerful keyword strategy that I cannot stress the importance of it.

What I normally do is enter a domain name that I think is heavily related to a CPA offer that I am promoting in the search field under the green “Traffic Rankings” tab on Alexa.com.

What Alexa returns is information on this particular domain such as traffic, user reviews, web site statistics and a wealth of other information.

The information that I am specifically looking for is under “People who visit this page also visit:” section because I easily get a ton of new related domain names to bid on.

Alexa tracks how people move from web site to web site, so they have a history of related web sites for each domain you search for.

But it gets even better.

For each of the domain names that show up, you can actually drill down for the site info on that domain name and get a whole new batch of other related domain names to promote your CPA offer with.

Obviously the further you drill down, the less relevant the domain names will become, but you will find some goldmine domain names to bid on that can bring you thousands of targeted prospects.

You could easily compile a list of 50 to 100 domain names in a short period. A few months after the course was released in 2007, my good friend Raj notified me about a similar new web site called Quantcast.com.

Quantcast.com is also an amazing tool for finding related domains to any domain that you search for.

Quantcast.com also gives you demographic information on who visits these domains so this can help you tailor your ads even better.

Warning

Here is what other ebooks and reports have not told you about the domain bidding technique. When I first taught people about this technique and using Alexa way back in 2006 and Quantcast in 2007, it was extremely easy. But things have dramatically changed.

The Google Adwords algorithm has changed repeatedly with various Google Slaps and bidding on domain names has become more difficult.

Back in 2006, you only needed to maintain a CTR rate of 0.5% and Google Adwords would keep displaying your ads for whatever domain names that you were bidding on. Life was great.

But now, if you cannot maintain a decent click-thru rate for certain domain names (sometimes you need to maintain a 5-7% CTR rate), Google will increase your minimum bid to a point that it becomes unprofitable to bid on that particular domain.

Yahoo almost always removes any domain names that you are trying to bid on for no apparent reason. So trying this technique on Yahoo is also very difficult.

MSN Adcenter has also clamped down on this strategy by removing any domain name that you bid on that is a trademarked term.

I also recently discovered that other major search engines will strip away the “www.” and “.com” off of any bidded keywords that are domain names, so this technique will not even work on those search engines.

Let me give you an example of how dangerous this can be. Let’s assume you are bidding on the domain “www.space.com” for an outer space related CPA offer. The search engine will strip off the “www.” and “.com” and you will be effectively bidding on the generic term “space”.

Do you realize how many untargeted clicks you may end up getting? Unfortunately, I learned the hard way. So you can still make thousands of dollars in CPA commissions bidding on domain names, you just need to play the game a little smarter.

There is more to the domain bidding technique that has been revealed publicly and I cover this extensively in Pay Per Click Formula 2.0.

Misspelled Keywords Technique

One trend that you will notice that users do a lot when searching for information on the Internet is that they make a lot of spelling mistakes.

In fact, you have probably made a number of misspelled search queries yourself.

You can capitalize on this by placing bids for the most common misspellings for relevant keywords or key phrases that you are trying to target.

Some sources indicate that up to 20% of all keyword searches done on the Internet are misspelled. This gives you a huge opportunity to bid on misspelled keywords and pay a fraction of the cost of a properly spelled keyword.

You should always create a separate ad group in Google Adwords, Yahoo Search Marketing or MSN Adcenter and include all your misspelled keywords so that you can see how well they convert into leads.

There are a couple of products on the market that can help you generate thousands of misspelled keywords. Brad Callen’s “Keyword Elite” has a feature already built into it that creates misspelled keyword lists and Rod Beckwith has a cheaper standalone misspelled keyword program called “Misspelled Keywords.”

Typo Generator
http://tools.seobook.com/spelling/keywords-typos.cgi

Good Keywords
http://www.goodkeywords.com

Keyword Elite
http://www.keywordelite.com

Misspelledkeywords.com
http://www.mispelledkeywords.com

Geo Bidding Technique

This strategy can be used for most CPA leads, but not all.

What this strategy involves is bidding on keywords that are particular to a geographic region such as a state or city.

For example, you could be promoting a “car insurance” CPA offer. There are a lot of searches done by users who are looking for car insurance information for a particular region.

For example, someone in Florida may type “florida car insurance rate” into the search field rather than just “car insurance rate.” I have used this strategy for a variety of different CPA offers and have seen a huge spike in traffic and good conversions.

With 50 states in the USA, you can easily set up 50 ad groups on pay per click search engines such as Google Adwords and MSN AdCenter and drive targeted traffic.

All you have to do is take your most relevant keywords, which could be 10 or 20 keywords and add a state or city name in front of those keywords and put them in a new ad group for the geographic region.

You then simply create a new ad that specifically targets that geographic region. You will see a much better click-thru rate and you will generate more leads on this ad versus using a generic ad.

There is a tool called Keyword Extend (http://www.keywordextend.com) that can take all your keywords and add all the state names to any number of words, saving you an enormous amount of time. It does take a bit of time to set up 50-100 separate ad groups for geographic regions, but I have made tens of thousands of dollars in extra lead commissions by adding these geo-specific ad groups.

Related Search Technique

This strategy can net you a lot of keywords that are related to your main keywords real quick.

It is real simple.

Simply go to a major search engine that you know that returns related keywords for your keyword search.

For example if you do a search on Ask.com for the key phrase “dog leashes,” the Ask.com database returns a number of related keywords on the right hand side of the screen to help you narrow down your search.

Basically they are giving you more specific keywords to add to your list.

If you click on the “more” link, you can get additional related keywords. This is a great way to get the major search engines to do the keyword research for you.

Basically the search engine is narrowing down the searched keyword or key phrase to more specific search terms. Some of these are “long tail” keywords that can bring you excellent conversions.

I will write about “long tail” keywords a little later in this manual.

On the next page, you will see that I have done the exact same search on MSN.com and on the right side of the search results you see a “Related Searches” column listing a number of related keywords.

Search engines such as MSN.com and Ask.com use algorithms that can determine these related search phrases because they study surfer habits. These related search lists are generated from additional search queries performed by users who can’t find what they are looking for the first time.

Take advantage of this

These search engines have done a great deal of work for you by providing you with relevant keywords and keyword phrases. They are sharing the searching habits of their visitors and the better you understand how your prospects search, the easier time you will have generating more keywords to reach them.

Same Terminology Technique

Another technique for keyword research that works very well is to brainstorm for keywords that have various terminologies.

For example, if you are promoting a free laptop offer, you could also bid on the term “notebook” to attract more prospects because essentially it means the same thing. One good resource to discover other keywords that mean the same thing is Thesaurus.com.

When you do a search for a keyword, you will see a row titled “Synonyms.” You can review these keywords and see what would work well with your CPA offer.

PPC Keyword Tools

On the next page, I list a few good PPC keyword tools that I have used to push more traffic and conversions to CPA offers.

Take a look at some of these tools and make a decision whether you think they will help you or not.

Speed PPC ($497)
http://www.speedppc.com
Speed PPC is an automation tool that helps create full-blown PPC ad campaigns that take only minutes to start running. I have used this tool to generate 500 ad groups and thousands of keyword related ads in less than 20 minutes.

Flash PPC ($67)
http://www.flashppc.com
This is another automation tool that has similar features to Speed PPC, but at a fraction of the price.

Ad Text Generator ($197)
http://www.adtextgenerator.com
This software automatically creates Adwords ads for you based on already existing successful ads. So if you suck at writing ads, this tool does it for you in seconds.

Xtreme Conversions ($97)
http://www.xtremeconversions.com
This is a relatively cheap tracking tool that can help you track campaigns on any traffic source down to the keyword level. It will also show you what specific web sites on the Google content network are converting for your CPA offers.

Site Sniper Pro (Free Trial)
http://www.sitesniperpro.com
This tool helps you locate web sites that have Google Adsense ads on them. You can go back to your Google Adwords account and start placing ads on these web sites using placement targeting.

Adwords Digger (Free)
http://www.adwordsdigger.com
Free software uncovers sites that carry Google Adsense ads based on topics you select so that you can advertise on them using placement targeting.

LP Gen ($597)
http://www.LPGen.com
This is probably the most advanced landing page generator specifically designed for Google Adwords that improves your quality score and CPA conversions dramatically.

PPC Web Spy (Free)
http://www.ppcwebspy.com
This is a fairly new tool by Brad Callen that allows you to spy on and uncover anyone’s Google Adwords keywords while you browse Google in real-time. This is a free tool that you can download and add as a plug in to your Internet browser.

Ad Copy Strategies

Here are a few ad copy strategies to help make your PPC ads more relevant and generate a higher click-thru rate (CTR).

Hanging Ad Technique

Some marketers tell you that your first line should be a benefit and the second line should be a feature, but this is not necessarily true.

By creating a “hanging ad” where the first line rolls into the second line (such as the ad below) gives you a better shot at having your prospect read your entire ad.

Specific Number Technique

I have tested that writing numbers in your ads can increase the click-thru rate. For example, instead of using the word “thousands,” you could use “1000’s.” I have also noticed that precise numbers also add more credibility to ads such as “12,454” rather than “12,000.”

Authority Site Technique

Some crafty advertisers have registered domain names that appear to look like reputable domain names.

Advertisers realize the value of having a good display URL and will try to register domain names that look like an authority site.

For example, the domain name “www.www-doctor.com” looks almost the same as doctor.com in the display URL if the advertiser drops the “www.” prefix.

If you look at the two ads below, they look remarkably similar. The only difference being that the second ad is from an advertiser who doesn’t own the real www.doctor.com, but rather the www.www-doctor.com domain name.

Capitalization Technique

Another technique that I have seen other advertisers do to improve their clickthru rates is to capitalize each word in the display URL.

For example, for the domain www.medicaldoctor.com, you could get better results if you use www.MedicalDoctor.com in the display URL instead.

• You should also test dropping the “www.” completely so you only have MedicalDoctor.com in the display URL.
• You need to test these different variations to see which one has the best impact on your CTR.

Creating iFrames

You can get away with direct linking in Yahoo Search Marketing and MSN Adcenter, but it can be difficult on Google Adwords.

This is mainly because of two reasons which are Google’s duplicate URL rule and their quality score.

Any easy way around this is to simply iframe the CPA offer on a silo structured web site that Google Adwords will like.

When you iframe an offer on your web site, it almost looks identical to the advertiser’s landing page with the only difference being the different web site in the location bar.

In order to create an iframe, you have to know a little about HTML coding. The following is a sample HTML code to create an iframe on your web site:

<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<title>Your Page Title</title>
<style type="text/css">
body {
background-color: #13367c;
margin:0;
height:100%;
}
html, body, #container, iframe {
margin:0;
padding:0;
height:100%;
}
iframe {
display:block;
width:100%;
border:none;
overflow:auto;
margin-top:50px;
}
</style>
</head>
<body>
<div id="container">
<iframe src="http://www.affiliatelink.com" frameborder="0" scrolling="yes"
height="100%" width="100%"></iframe>
</div>
</body>
</html>

where “www.affiliatelink.com” is your affiliate URL to the CPA offer supplied to you by the CPA network. The height, scroll, frameborder and border can be values set by you depending on your preferences.

Testing And Tracking PPC Campaigns

I covered tracking 101 earlier in this report, but when you are buying pay per click traffic, it is important that you track down to the keyword level in order to determine what works and what does not work.

You need to start using sophisticated tracking tools to help you do this. Otherwise you will have your hands full trying to manage thousands of keywords from various traffic sources.

One of the best free tools that is available for tracking is called Prosper202 (http://www.prosper202.com).

It is a free tool that will track all your keywords from all your PPC campaigns.

You get real-time data, RSS feeds, keyword tracking, cloaking, spy view, text ad tracking, referrer tracking and much more-all in one place.

The best part is that it is free and hosted on your own servers.

Another new tracking tool that appears to have a lot of potential for PPC marketers is called Stats Junky (http://www.statsjunky.com), which is a desktop application that will download all your revenue from the CPA networks and then all your costs data from the PPC search engines.

Scaling Up Strategies

The key to scaling up campaigns quickly and making a ton of money with PPC to CPA is to have a ton of keywords and multiple PPC traffic sources running 24/7.

Tools like Speed PPC and Ad Text Generator can help you create ad groups in minutes, but I will briefly go over the tools that the major PPC networks give you in order to save time and be more productive.

Google Adwords Editor

AdWords Editor is a free Google application for managing your ad campaigns. You can use it to update your campaigns with its powerful editing tools, then upload your changes to your AdWords account.
http://www.google.com/intl/en/adwordseditor/

MSN Desktop Editor

MSN Adcenter allows you bulk upload your keywords and ad campaigns in an Excel or .csv file. This way, you can import thousands of keywords and ad groups in minutes. MSN Adcenter is also currently beta testing their own desktop application where you can add or make changes offline.
http://advertising.microsoft.com/adcenter-beta-pilot-signup

Yahoo Bulk Upload

Yahoo Search Marketing will provide you with a bulk upload form if you start spending more than $500 a month on PPC advertising with them. This will also save you a large amount of time as you can quickly create ad campaigns and simply upload them.

I have had traffic running to certain CPA campaigns within minutes of bulk uploading new campaigns. You will be able to tell if you can bulk upload by logging into your Yahoo account and clicking on the “Campaign” tab. You should then see an option for “Import” to do bulk uploads.

Outsourcing

Playing the PPC to CPA game can become labour intensive and when you think that it is time to build a team to help grow your traffic brokering business, you can easily break up tasks and assign various roles.

Here are a few items that you can break into distinct functions :

• Landing Page Creation
• Keyword Research
• Split-Testing
• PPC Ad Writing
• Tracking

Here are some guides to effective outsourcing :

The Outsourcing Weblog
http://www.outsourcing-weblog.com/

Quick Start Guide To Outsourcing
http://www.scribd.com/doc/11553610/Quick-Start-Guide-to-Outsourcing-Online

Conclusion

Well that wraps up a quick introduction to CPA marketing and specifically using pay per click search engines to send traffic.

If you are interested in getting more killer CPA marketing information that will put more money in your pockets, I suggest that you visit my blog at http://www.gauherchaudhry.com

"If You Could Make $2 For Every $1 You Spend, How Many Times Would You Spend $1?"

There is big money to be made by simply brokering traffic between pay per click search engines and cost per action leads. I make a six-figure income every month using well thought out techniques and strategies to drive traffic to CPA offers.

Pay Per Click traffic is the fastest way to generate traffic because you can literally buy PPC traffic within minutes and start sending that traffic to CPA offers.

I have released a full home study course that goes more in-depth into the CPA marketing world including how you can start generating tens of thousands of dollars in CPA commissions in the comfort of your own home. www.PayPerClickFormula.com

CPA Terminology

Contextual Creative
This refers to the affiliate link that should be used when sending contextual traffic to the CPA offer.

Creative
This refers to the type of creative that is available (i.e. text, html, skyscraper banner, etc.)

CPC
This is the acronym used for “Cost Per Click” and refers to how much an affiliate pays per click when buying traffic.

CPA
This is the acronym used for “Cost Per Action” and refers to how much is paid by the advertiser to generate a qualified lead.

EPC
This is the acronym used for “Earnings Per Click” and refers to how much an affiliate has earning per click. This can be easily calculated by taking the total revenue and dividing it by the total number of clicks for a particular CPA campaign.

Landing page
This is the page where the prospect lands whether it is the merchant’s web site with the CPA offer or a bridge page created by the affiliate.

Ramping Up
This is used to describe taking a campaign that has potential and adding more relevant keywords and traffic sources to increase volume and commissions.

Pixel
This can be a simple java script or image that is fired when an affiliate generates a lead.

Publisher
Another name given to affiliates of a CPA network

Street Price
This is the standard CPA commission that the network has given to a particular CPA offer.

Scrub
This is when the CPA network or CPA advertiser starts removing leads that you have generated due to fraudulent or bogus leads.

Shaving
This is the practice of skimming leads generated by the affiliate in order to pocket more money by the CPA network or advertiser.

Success Page
This is the web page that the CPA network’s pixel fires on to report a lead.

Vertical
This refers to the industry of a particular CPA offer. For example, offers in the “real estate” vertical.

List of CPA Networks

I have listed the top ten CPA affiliate networks that I work with below.

I have included a redirect through my affiliate link because it may better increase your chances of getting accepted.

These CPA networks all know me and may give you preference knowing that you have learned about CPA marketing from me.

Revenueloop
http://www.payperclickformula.com/revenueloop

CX Digital
http://www.payperclickformula.com/incentaclick

Neverblue Ads
http://www.payperclickformula.com/neverblueads

CPA Storm
http://www.payperclickformula.com/cpastorm

Filinet
http://www.payperclickformula.com/filinet

Flux Ads
http://www.payperclickformula.com/fluxads

Affiliate.com
http://www.payperclickformula.com/cpaempire

Hydramedia
http://www.payperclickformula.com/hydramedia

Ad Valient
http://www.payperclickformula.com/adval

Other CPA Networks

ABC Leads
http://www.abcleads.com

AdFish
http://www.adfish.com

Ad Valient
http://www.advalient.com

AdsDistributor
http://www.adsdistributor.com

Adreporting.com
http://www.adreporting.com

Ads4Dough
http://www.ads4dough.com

AdsMarket
http://www.adsmarket.com

Affiliate Cop
http://www.affiliatecop.com

Affiliate Future
http://www.affiliatefuture.co.uk

Affiliate Network
http://www.affiliatenetwork.com

Affiliate Window
http://www.affiliatewindow.com

Affiliateer
http://www.affiliateer.com

Amped Media
http://www.ampedmedia.com

Aquasis Media
http://www.aquasismedia.com

AzoogleAds
http://www.azoogle.com

Blue Lithium
http://www.bluelithium.com

Bullet Ads
http://www.bulletads.com

CanadianSponsors.com
http://www.canadiansponsors.com

CheckMyStats
http://www.checkmystats.com.au

ClickExchange.com
http://www.clickexchange.com

ClickBooth
http://www.clickbooth.com

Commission Junction
http://www.cj.com

Commission Soup
http://www.commissionsoup.com

Convert2Media
http://www.convert2media.com

Copeac
http://www.copeac.com

CoProsper Network
http://www.coprosper.com

CPA Junction
http://www.cpajunction.com

CPA Thunder
http://www.cpathunder.com

CPA Universe
http://www.cpauniverse.com

Cyber Bounty
http://www.cyberbounty.com

Dark Blue
http://www.darkblue.com

Direct Leads
http://www.directleads.com

Envision Ads
http://go.envisionads.com

ExpressRevenue.com
https://expressrevenue.com

Fineclicks
http://www.fineclicks.com

Firelead.com
http://www.firelead.com

FlexOffers
http://www.flexoffers.com

FYC Direct
http://www.fycdirect.com

Float Interactive
http://www.floatinteractive.com

Floppy Bank
http://www.floppybank.com

FusionWhiz.com
http://www.fusionwhiz.com

GetAds.com
http://www.getads.com

Global Direct Media
http://www.globaldirectmedia.com

JarMedia
http://www.jarmedia.com

Lead Click
http://www.leadclick.com

Lead Creations
http://www.leadcreations.com

LeadExpose.com
http://floatinteractive.com

Leadhound
http://www.leadhound.com

Leader Markets
http://www.leadermarkets.com

Link Connector
http://www.linkconnector.com

LinkShare
http://www.linkshare.com

MaxBounty
http://www.maxbounty.com

Market Leverage
http://www.marketleverage.com

Modern Click
http://www.modernclick.com

Motive Interactive
http://www.motiveinteractive.com

Net Margin
http://www.netmargin.com

Offers Quest
http://www.offersquest.com

Offerweb.com
http://login.offerweb.com

OurFreeStuff
http://www.ourfreestuff.com

Paid On Results
http://www.paidonresults.com

Partners Edge
http://www.partnersedge.com

Peerfly.com
http://www.peerfly.com

PerfectPayCheck
http://www.perfectpaycheck.com

Performics
http://www.performics.com

PrimaryAds
http://www.primaryads.com

Prime Q
http://www.primeq.com

Rextopia.com
http://www.rextopia.com

Revenue Gateway
http://www.revenuegateway.com

Rocket Profit
http://www.rocketprofit.com

ROI Rocket
http://www.roirocket.com

Share Results
http://www.shareresults.com

ShareASale
http://www.shareasale.com

Shark Ad Network
http://www.sharkadnetwork.com

Think Action
http://www.thinkaction.com

Traffic Needs
http://www.trafficneeds.com

Traffic Synergy
http://www.trafficsynergy.com

Turn2Offers
http://www.turn2offers.com

ValueClick
http://www.valueclick.com

Vintacore
http://www.vintacore.com

Web Jam Ads
http://www.webjamads.com

XYZ.com
http://www.xyz.com

Source : http://www.PayPerClickFormula.com

- - - e n d  o f  t h i s  p o s t - - -

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1. About The Author

Jimmy D. Brown

Jimmy D. Brown is widely considered one of the web’s leading email marketing consultants. He’s been one of the featured speakers at the world’s largest Internet marketing seminars, such as the Big Seminar and the System Seminar.

He’s been interviewed by some of the most successful marketers in the world, like Yanik Silver and Jim Edwards. He’s privately counseled some of the top "gurus".

And those who’ve submitted testimonials for his products are like a who’s who ofInternet marketing…

1. John Reese
2. Armand Morin
3. Terry Dean
4. Paul Myers
5. Stephen Pierce
6. Jim Edwards
7. Alex Mandossian
8. Phil Wiley
9. Ryan Deiss
10. Jason Potash

Just to name a few

HisSmallReportsFortune.com course is getting rave reviews from seasoned Internet Marketers as well as from college students, stay-at-home moms and retired grandparents.

In the Small Reports for Big Profits system he outlines a step-by-step plan that is simple to follow, yet incredibly powerful when it comes to generating large amounts of profits (think 6 figures).

Jimmy has helped thousands of people establish and grow online businesses since 1999, and has created "dozens of best-selling internet marketing courses".

When he’s not working, Jimmy is found spending time with his family (lovely wife Paula and “just as stubborn as his daddy” son, Jacob) or out playing tennis.

He has an online daily devotional site at LifeTurns.com where it is his mission to encourage and equip readers to make Bible-based decisions in their lives.

Other best-selling products from Jimmy:

• ListProfitSystem.com
• SalesArmySecrets.com
• EasyCoachPro.com
• HomepreneurHabits.com

2. Introduction

Hi, Jimmy D. Brown here, and I’d like to welcome you to the “Ten Proven Ways to Make at Least $10K Every Month” report!

I’m really excited about this report. And that’s because it seems everyone wants to know how to make $10,000 a month online so they can blow past the magical “six figures a year” milepost…

Just browse your favorite online marketing forum for a few minutes, and I’m guessing you’ll unearth dozens of similar requests.

Plus if you could take a peek inside my inbox, you’ll see it’s one of the top questions I get from beginning marketers. (And, believe it or not, experienced marketers too.)

That’s why I decided to create this special report for you and everyone else who knows that it’s possible to make $10K a month online, but haven’t yet broken through that barrier.

I’m not going to give you just one plan. No, instead – I’m going to give you TEN proven ways to make $10,000 a month online!

Now, let me just say this up front: this isn’t a step-by-step tutorial.

Each of these ten methods of generating money could have VOLUMES written about them individually.

There’s no way I could thoroughly explain them all in this short report. They are just too in-depth.

This report will give you some different options that await you so you can make an informed decision on which type of income generator is best for you.

If you’re looking for a detailed, step-by-step course, this isn’t for you.

But, if you’d like to know what some different methods of generating income online are and would like to determine what ONE thing you need to focus on among the many options available, you’re gonna love reading this report.

Let’s get to it…

#1 – TYPE Your Way to $10K

Here’s a direct path to $10,000 monthly:

Create and sell your own information products

Many people who are just starting out don’t even realize that they have knowledge that other people would be willing and even eager to pay for – and chances are, there’s an eBook in you that could make you rich!

Maybe:

• You’ve lost a lot of weight and could teach others to do the same
• You know how to stretch the family budget
• You could teach others how to create and sell crafts
• You know how to get into graduate school
• You know how breed and raise poodles
• You’ve had years of homeschooling experience
• You’ve been a pastor of a church for thirty years
• You know how to trim shots off of a golf game.

The above list includes just a few ideas… but the sky is the limit!

Take time to brainstorm your interests and talents, and you’ll quickly discover that you know a lot about a particular topic.

So once you’ve figured out what to write about, what do you do next?

Below is a step-by-step overview of the entire process :

Remember that most of what you see on the list below can be outsourced to competent freelancers:

1. Research the market to ensure your idea is profitable
   Your goal isn’t to find a market and give them a product that requires them to first be educated about why they need this product. That’s the long, hard and expensive way of making money. Instead, your goal is to choose a hungry niche… and then give them a product that they’re ALREADY buying.

2. Research the competition so you can develop a better product
   Now, you don’t want to just give your market the exact same product as the competitors are delivering to the customers. You want to make your product unique – and you want to make it better. So your next step is to research the competitors’ products to discover how you can improve upon the products the market is already buying.

3. Create the product. Next, it’s time to take action
   Shut the ringer off on your phones, lock the door, close your email… and start typing. Start with an outline and a goal to write XXXX of words per day. Then keep typing until you finish your ebook – don’t worry about editing, because you can do that once the draft is finished.
   Quick Tip: If you don’t like to type, then try a voice-to-text product like Dragon Naturally Speaking. If creating the product doesn’t sound like something you want to do yourself, then outsource the task.

4. Set up your website, including a lead-capture system
   Next, you need to write a sales letter that sells your ebook and upload it to a web page. You’ll also want to set up a squeeze page with an autoresponder as a means to get your visitors to join your newsletter list. This is important, because most people won’t buy your ebook the first time they visit your site – the money is in your list!

5. Set up your backend sales system
   Most people don’t get rich selling just one product. Instead, they find their wealth is hidden in the backend of their business – this is where existing customers buy more products and more expensive products from you.

As such, even as you create your first product, you need to also be developing your backend sales system. You should set up various ways to contact and pitch additional products to your existing customers, such as by email, postal mail, membership site forums, blogs or even through links in the products they’ve already purchased.

And there you have it – the five-step path to riches. It’s not a complicated process.

Indeed, you can boil it down to a few words:

"Find a hungry market and give them what they want. So, that’s your first option. Creating information products".

#2 – TEAM Up With Other Marketers

If you like the idea of making a lot of money, but you do not like the idea of creating your own products, then – You may want to consider affiliate marketing.

Affiliate marketing is when two marketers come together – one with a product and one with an audience – and they split the profits on all sales they make together.

The affiliate sends traffic to the product creator’s sales page, and the product creator closes the sale and gives a commission to the affiliate for every paid referral.

You can become an affiliate for nearly anything – from Dell computers to beer-making machines to books and products on sites like Amazon.

However, when you’re an affiliate for physical products, you generally receive a small commission – perhaps only 5% or 10%. That means if you’re selling a $100 product, you’ll only get $5 or $10 for every paid referral you send to the merchant.

Important : Don’t discard affiliate marketing just yet. You see, if you promote downloadable products like ebooks, you can get as much as 50%, 75% or even a full 100% commission for every product you sell!

Now imagine those sorts of commissions on a $100 product, and you can see how the money can pile up pretty quickly in your bank account.

Here’s an overview of how to make your fortune with affiliate marketing :

• Find a hungry market
  Some people find a product and then go looking for a market. A better way to do it is to find a hungry market that’s flush with cash first (because finding a product is the easy part).

• Find out what this market is already buying
  The easiest way to make money online is to sell what people are already buying.

• Find suitable products
  Go to Clickbank.com to browse for affiliate products that are similar to what the market is already buying. Be sure to read the products and research the merchant to make sure you’re dealing with a good merchant.

• Set up a lead-capture page
  NEVER send your leads straight to the merchant’s page. Instead, set up an autoresponder series and a related freebie (like a free ebook) to get all leads on your mailing list. THEN you can recommend that those on your mailing list purchase certain products.

• Start sending traffic to your lead capture page
  Use pay per click marketing, search engine optimization, article marketing, blogging, social media marketing, forum marketing, viral marketing and similar strategies.

That’s it! Just build a list of targeted buyers, find affiliate products that solve their problems, and recommend those products.

Just like that, you’re on a path to $10,000 a month!

#3 – TAP into the Backend Automatically

As you’ve already discovered from the previous two paths to riches, the money isn’t in your products… it’s in your list.

And the easiest money you’ll ever make is by selling more products and more expensive products to your existing customers (i.e., sell on the “backend” of your business).

Smart marketers spend considerable amounts of time building their sales funnels (backend sales systems).

They know the hard part is getting the prospect into the funnel – but once the prospect starts buying, they’ll continue to buy provided you’re solving their problems and giving them a good buying experience.

And so savvy marketers are constantly coming up with new ideas, creating new products, and figuring out ways to convert their existing customers into repeat buyers.

Now imagine if you could sell a product to your customer once… and then do so automatically every month after that, with no additional persuasion on your part.

Would that make it easier for you to run your business? And would you be able to make a whole lot more money? Yes and yes!

Fortunately, there already exists a way for you to tap into the backend income automatically and effortlessly.

Namely, by creating a monthly membership site.

Here’s the idea :

• Instead of selling a new product to your customers every month, you set up a membership site with a monthly fee. Your customers are billed automatically. And all you have to do is update the site once a month. You can even outsource this task, meaning you’re earning a residual income almost on autopilot!

• Just imagine setting up a membership site with a $20 monthly fee and getting just 500 customers. Each and every month your payment processor rebills these customers, and you earn another fast $10,000!

Here are just a few ideas for membership sites you could set up :

• A site that offers a service , like web hosting. Or you could offer something like sales letter critiques or college essay critiques.

• A site that offers lessons on a topic . For example, you could have a six-month or twelve-month course on how to get an online business up and running. Or you could offer a course on something like how to do home repairs and maintenance.

• A site that offers a new product each month . Think of Time Life books here or the “Wine of the Month” club. Every month the customer receives a new product, and it doesn’t have to be a physical product. It could be a series of related ebooks – perhaps “how to” nonfiction books, or a “romance ebook of the month” club!

Those are just a few ideas. You’ve no doubt been a part of some of these sites, such as sites that deliver new software to its members every month, sites that offer large discounts on niche products, sites that offer private label rights (PLR) products to resell, and so on.

All you have to do to get started is :

1. Choose a hungry niche

2. Find out what they’re already buying and what they want

3. Set up a membership script and payment processor

4. Set up a squeeze page and a sales page.

Obviously, there are a lot more details to it than that, but this is the general path you’d take in order to setup a membership site. The best part of it is this: customers pay you monthly on automatic rebills!

#4 – TAKE Advantage of eBay®

There are plenty of people who make a good living on eBay® … and you can too!

Just think about it for a moment –

eBay® is one of the largest marketplaces in the world.

When you tap into the power of eBay®, you don’t have to spend a moment thinking about where your target market congregates and how to reach them.

That’s because your target market comes looking for you on eBay®, rather than you having to look for them.

And anyone who’s browsing eBay® is likely planning on buying something, which means almost everyone who looks at your ad will be a person who already has their credit card out.

You’d be hard pressed to find “hotter” leads than the people browsing eBay®.

So, how can you take advantage of this incredibly large pool of buyers?

There are plenty of ways to do it. But in general, you’ll likely use one of two models :

1. Use eBay® strictly as a lead generator
   If you browse the closed auctions, you’ll see certain sellers who consistently seem to be profiting very little on every product they sell. And indeed, they may even take a loss.
   Why would someone choose to lose money on eBay?
   Simple : Because they’re using eBay as a lead generator. That means they’re selling low-cost products to pull people into their sales funnel. Once the buyers are in their sales funnel, then the marketer works to sell them more products and more expensive products via email or even postal mail (e.g., direct response postcards, letters or even catalogues).

2. Use eBay® to directly pull in a handsome profit
   This model is really a combination of direct profits and backend selling. Here, the marketer not only offers low-cost products to pull people into his sales funnel, but he also offers high-ticket products directly to eBay buyers.
   So while he may break even on his low-ticket products, his high-ticket products are paying his mortgage.

The model you choose depends on what you’re selling. In certain markets, you’ll find it difficult to sell high-ticket products directly on eBay, because people tend to look for bargains.

But if you’re selling something like antiques, you may find you get higher prices by putting them on the auction block rather than by offering them for a fixed price to your customer list.

Which brings up the next question: What should you sell?

In order to succeed on eBay, your best bet is to choose a hungry niche and focus almost entirely on that one niche. In other words, specialize.

Once you find the hungry niche, find out what they’re buying… and start giving it to them.

This could be antiques, clothing, information products, collectibles, artwork, exercise equipment or anything else.

You can create your own products, sell products that you have the resell rights to, use a drop shipper to sell products, and so on.

Quick Tip : If you’re selling downloadable products like ebooks, eBay now requires you to mail the product, which means you’ll either need to make a print product, or you need to put the product on a flash drive, CD, DVD or other device.

#5 – TARGET Other Marketers

So far, we’ve talked about different ways to make $10,000 per month which mainly (although not exclusively) focused on selling directly to consumers.

But another way to make a lot of money fairly quickly is by focusing on other marketers.

That’s because people will pay handsomely if you can give them what they need to make even more money.

And one way to do that is by flipping websites (i.e., selling or reselling websites).

There are two ways you can build a business flipping websites. You may focus on either way exclusively, or you may combine them to grow your business.

Here are the two models :

a) You build niche websites and sell them directly to consumers

Within this overall model, there are a few different ways you can build these sites:

• You can create exclusive websites and sell one site to one customer for a higher price.

• You can create a template site, load it with private label content, and sell it to multiple customers (provided these customers know it’s not an exclusive, unique site).

Some marketers who sell exclusive sites simply create the site, load it with content and sell it directly to other marketers based on the traffic and profit potential. If you have a system for building sites very quickly, this can be lucrative.

Other marketers choose to spend a few months building the content, traffic and income – and then selling the site at a much higher price.

Since the site is pulling in traffic and a profit (even if it’s a small profit), it commands a higher price because there’s proof that it’s profitable. People are now buying into proven profits rather than profit potential.

b) You buy poor-performing niche websites, tweak them, and resell them for a higher price

The second way to make money flipping websitesis by scooping up cheap, under-performing websites, tweaking them, and reselling them for a tidy profit.

Here’s how :

• Search places like eBay, SitePoint.com, DNForum.com and similar marketplaces for low-priced, low-profit websites where you can clearly see how to boost profits. You can usually pick them up for a few hundred dollars.

• Tweak the sites. Improve the sales process, monetize the site better and start driving traffic.

• Once you have better conversion numbers and the site is making a proven profit, resell it for around 6-12 month’s worth of profits. For example, a site making just $100 per month could sell for $600 to $1200 (or even more, if you find the right buyer).

• Reinvest some of your profits into buying more sites. Rinse and repeat until you’re making at least $10,000 a month!

#6 – TAG and Ping Your Way to Riches

Can you turn mere words into $10,000 per month – without actually selling those words as an ebook or other information product?

You bet you can!

Namely, by blogging your way to wealth!

Here’s the idea :

You set up a niche blog that’s of interest to a very specific audience. Then you monetize your blog in one or more of the following ways:

• By promoting your own products to the people who visit your blog weekly or even daily.

• By promoting affiliate products (i.e., other people’s products).

• By promoting CPA (cost per action) offers, where you get a commission every time your visitors perform a specific action such as filling out a form

• By using Google AdSense, where you make money every time someone merely clicks on an ad on your site.

• By asking for and accepting donations on your blog. (Don’t discount this tactic – there are several well-known bloggers who make over $100,000 per year almost entirely through donations.)

So, how do you go about starting a blog that can bring you $10,000 per month?

Here’s an overview of the simple yet lucrative process :

1. First, choose a hungry niche
   They should not only be hungry for information (so that they’ll read your blog), but they should also be willing and eager to put money down to solve their problems or otherwise improve their lives. Figure out what they’re already buying (which will help you decide how to monetize your blog).

2. Second, research the competition.
   Visit the busy, popular and profitable blogs in your niche to find out what makes them so popular and busy. Then figure out how to set your blog apart and make it better.

3. Next, buy a domain at NameCheap
   GoDaddy or elsewhere that reflects the topic of your blog and webhosting at a reliable web host like HostGator.com or ReliableWebs.com.

4. Fourth, go to WordPress.org and download the latest version of the blogging software
   Install and customize it.

5. Next, start blogging!
   Populate your blog initially with about ten posts, just so your early visitors get the impression that you have a popular blog with good content. Then commit to updating your blog at least two or three times per week. If suitable, you may even want to update it daily.

Quick Tip : You don’t have to sit by your blog every day and manually update it. You can pre-load content and “drip” it to your readers on a pre-set schedule. You can do this by either loading up the content and setting it for a future posting date, or by purchasing autoblogging software that does all the work for you.

Here’s what else you need to know to start driving traffic and making money :

• Optimize your posts for the search engines by creating articles around specific keywords. You may use WordTracker or any keyword tool to find out what niche keywords your market is already searching for.

• “Tag” each of your posts using relevant keywords. WordPress allows you to add tags (keywords) automatically when you’re posting your articles. You can also use your keywords as your category titles.

• Ping the blog directories as necessary so that they crawl your site whenever you make a new post. If you’re using WordPress, it pings the directories automatically. Otherwise, you can use a service like pingoat.com.

• Finally, you need to create content that gets people coming back to your site again and again.

You may create posts such as :

• “Top ten” lists
  Create several useful top ten lists, and your blog will become the “go to” place for niche-specific information. For example, a weight loss site might list the top ten diets, the top ten weight loss supplements, the top ten exercises, the top ten fat-burning foods and so on.

• Product reviews in your niche
  Be sure to list the product flaws as well as the good points, as absolute honesty fosters trust… and sales! Be sure to use your affiliate link.

• Controversial articles that go viral
  Don’t be afraid to polarize your audience. You may repel some people, but you’ll draw your target market closer to you.

• Highly useful content (the type of content that others are selling).

• Strong opinion articles (which can often create a buzz)
  Go ahead and get passionate while taking a strong stand.

• Articles that join conversations already going on in your niche.

• If you take a different viewpoint or form a strong opinion, people will migrate to your blog just because you’re offering something different.

• Answers to frequently asked questions. (Just visit blogs in your niche to see what sorts of questions people are regularly asking.)

• And anything that sets your blog posts apart and gets people talking and linking to your blog.

#7 – TRANSFORM Your Digital Products into Physical Products

If you’re already selling ebooks or other downloadable information products, then you know just how lucrative it can be to turn your words into cash. Indeed, selling ebooks is just one path to $10,000 per month.

Here’s another :

Start selling your digital products as physical products… and pocket a hefty profit!

There are a few good reasons why you should do this :

a) Physical products carry a higher perceived value

When someone can hold a product in his or her hands, it’s often viewed as having more value than a digital product.

In other words, the exact same paper book is valued more than the digital version sitting on their hard drive.

You benefit from this perception because it generally allows you to charge more for the product.

Example: A small ebook package that you charge $100 for could easily become a $500 home study course.

The actual printing cost ends up being just a few dollars per book… and you get to pocket the rest as pure profit!

b) Physical products incur fewer refunds

When people have to actually “work” to get their refund, you’ll find fewer people casually asking for refunds as opposed to the “serial refunders” you’ve likely encountered when selling ebooks.

That’s why print products incur fewer refunds, because customers are required to ship the product back to you.

End result: You get to keep more of your profits!

c) Physical products are sometimes viewed as more “respectable,” which elevates your status in your niche

Finally, offering a physical product almost instantly positions you as an expert in your niche, which fosters trusts and spurs sales. It doesn’t even matter if you’re self publishing a book – some people have a tendency to view authors of print books as more reputable than ebook authors.

By now it should be fairly clear why you should transform your digital products into physical products.

Your next question is, “how?”

Fortunately, plenty of “print on demand” (POD) publishers and fulfillment companies have sprung up to make it easy for you to sell physical products. Check out Lulu.com, CafePress.com and Disk.com for your printing and fulfillment needs.

#8 – TWEAK and Flip Information Products

Here’s another way to profit from information products without having to deal with the product creation yourself.

Namely, by buying, tweaking and then reselling products that come with product label rights (PLR).

PLR products are those products where you purchase the right to modify the product and, generally, do with it as you please (as long as you follow the terms of your PLR license). That means you usually can modify the product, break it up, add it to another PLR product, change the format (e.g., create an audio product or a physical product), sell it, give it away, etc.

Now here’s why this can be so extraordinarily profitable…

Even though 20, 200 or even 500 people might have the rights to this same product, very few of them will actually take any action.

Of those that take action, most will simply use the PLR product as-is, without any modifications whatsoever.

However, all you have to do is invest an hour or so of your time to modify the product, thereby creating a new, unique product.

Then you can change the title, create new ecover graphics and tweak the sales letter.

The best part? That one hour you invested eliminated all your direct competition, because you’re selling a unique product!

Quick Tip: You don’t even have to rework the product yourself. Visit elance.com or similar to find a competent freelancer willing to rewrite and tweak PLR content. Some will do it for just a few pennies per word.

Here’s how to make this profit plan work for you :

1. Start by finding a hungry niche market
   Once you do that, then find out what they’re already buying. As usual, there’s no reason to innovate when you can latch onto a profit from a “sure thing.”

2. Find PLR content similar to what your niche is already buying
   Search Google for your keywords alongside the word “PLR” or similar. So, for example, “weight loss PLR.”

3. Tweak the content
   Minimally, that means rewrite the introduction, rewrite the conclusion, rename the chapters and create a new title.
   Ideally, you should also add to or otherwise modify the content to make it your own.
   Quick Tip: You may also “nichefy” the content, which means you tweak it to speak directly to a niche market.
   To get the most benefit from your PLR investment, you can keep modifying the product to spawn dozens of new products aimed at different niches. So your weight loss book might also be tweaked to target new moms, senior citizens, sedentary office workers, people in wheelchairs and so on!

4. Set up a lead capture system and sales funnel
   You may pull in a tidy up front profit from your PLR content, but the real money lays hidden in the backend. That means you should always be selling more products to your existing customers. You can keep selling PLR content, of course. You can even set up a membership site to tap into the backend income effortlessly!

5. Create a sales letter – or tweak the sales letter includes in the package

6. Drive traffic to your site and start counting your money!
   As you can see, this is an extremely fast and easy way to start making money. Whereas it might take you weeks or even months to create your own product and start selling it, you can buy a PLR package in the morning and be making a profit in the afternoon.

#9 – TRADE Products Online

I call this little $10,000 a month strategy “trading,” since it not only utilizes common trading marketplaces, but also because the products will only be in your possession for a short amount of time.

You can also think of it as “flipping” products, since you’ll be buying products at a low price and selling for a tidy profit.

You’re probably wondering what types of products you can flip.

If you’ve read the rest of this report, then you already know the answer.

Specifically, you need to find a hungry market first… and then give them what they’re already buying! And as usual, be sure to specialize by focusing on one ravenous niche.

Tip: Not sure what to sell?

If you have any interest in antiques and collectibles, then that’s one avenue you might want to pursue.

Selling antiques and collectibles is virtually recession proof.

Even if the sales slow for a while, the price almost never goes down (as the general trend for the value of an antique is to rise year after year).

Now, what makes this $10K strategy different from some of the others we’ve talked about are the following two points:

• This strategy focuses solely on physical products.

• You’ll have your phone ringing off the hook with people who want to sell their products to you for dirt cheap!

So, how does it work? Like this :

1. Figure out what products you’re going to sell
   Maybe you’ll sell antique pocket watches, baseball cards, unusual artwork, jewelry or anything else. Find a hungry market who’s already buying these products, and you’re in business.

2. Learn everything you can about these products… especially if they’re antiques or collectibles
   Find out what markings make them extra-rare (and valuable), as well as what can detract from the price. Study eBay closed auctions to get a feel for the price ranges of these products.

3. Find cheap products
   Once you know the minimum these products generally sell for, then seek out products for less than that amount.
   Example: If you have know that a certain type of pocket knife sells in a range of $50 to $125, with most selling for around $75, then your job is to buy these knives for LESS than $50.

Here are the best sources to find these products (or to have buyers contacting you) :

1. Place an ad on CraigsList
   If you’re dealing in small products that are easy to ship, then you can place ads in cities far away from you. Don’t make the ad about you – make it about the benefits the reader will receive (e.g., “Get cash for your old pocket watches”).

2. Place want ads in your local paper.

3. Place want ad flyers in your neighborhood.

4. Ask for referrals from everyone you know, especially those who’ve sold something to you in the past.

5. Go to local rummage sales, flea markets and estate auctions.

6. Search online auctions (like eBay or even niche auctions) for mislabeled products, misspelled products, products with poor descriptions or pictures, etc. You can pick up bargain-priced products that you can quickly flip for a profit.

Once you have the products in hand, all you have to do is take good pictures of them, write compelling auction descriptions and immediately flip them on eBay, niche auction sites, Yahoo! Auctions, or even on CraigsList.org.

Once you’ve built up a buyer’s list, then you can start selling these products directly to your list.

#10 – TURN Cheap Products into Cash Cows

This strategy is similar to the former strategy in that your goal is to buy products for cheap and sell them for a tidy profit.

The difference is – You’re going to focus on regular products rather than antiques or collectibles, and you’ll be buying these products from different sources.

Here’s the key :

1. You’re going to buy liquidated merchandise, closeouts, overstocks or other heavily discounted merchandise.

2. Then you’ll sell them individually to consumer or in bulk to another merchant.

The best part about this $10K per month strategy is that it’s recession proof.

Indeed, it actually works better in tough economic times, because there are always stores liquidating their stock and going out of business.

You can turn their bankruptcies and misfortunes into your cash cows!

Here’s how to do it :

1. Search for sources online by using search terms like “liquidations” and “closeouts.” One source is the “Closeout News,” which is a subscription based print publication. There are also ads on their websites.

2. Check eBay for merchants selling products in bulk. You can usually get bulk products much cheaper per piece than if you bought them individually.

3. Keep an eye on your local region for companies going out of business. But here’s the secret most people won’t tell you – don’t just look for retail stores with regular merchandise you can resell…

Remember, every type of business will have items they need to get rid of – from office furniture to office supplies. And even the retail stores will have fixtures and other items besides their inventory.

You can walk in, talk to the owner, and make a cash offer for everything.

Once you have your discounted products in hand, there are several ways you can make a profit (depending on the product and how many pieces you have):

• Sell the products individually to consumers through your classified ads, CraigsList or eBay. If you received a deep discount, you’ll likely be able to offer the product at a discount to your customers as well (while still making a nice profit for yourself).

• Sell online in bulk to another merchant (again, through eBay or a classified site). You won’t make as much money as when you sell them individually, but it also won’t be as much hassle (and you’ll recoup your investment and pocket a profit faster).

• Sell the products at a wholesale price to your local merchants. If you purchased the products below wholesale price, then you can sell them at wholesale price to local merchants. It’s a win-win situation – you make money flipping the products quickly, and the merchant ultimately makes more money too.

• Arrange to sell the products on consignment with local merchants. You may even make an arrangement to set up and maintain a display in one or more local stores, where you and the merchant share the profits.

• Get a table at your local flea market and sell the products. If you have any high-traffic flea markets in your area, you may find it highly lucrative to rent a regular table and sell your wares all summer long (or all year long, if it’s an indoor market).

These are just a few ideas to get you started buying cheap products and selling them for a profit.

But it’s actually just the tip of the iceberg. Don’t let the simplicity fool you, because there are people doing this part time (just a few hours per week) and pulling in $10,000 per month. Imagine how much money you could make if you did it full time!

Conclusion: Pick Your Cash Cow!

Congratulations – you now know ten proven ways to earn $10,000 every month!

Let’s recap…

#1 – TEAM Up With Other Marketers – and make a bundle with affiliate marketing.

#2 – TYPE Your Way to $10K – Someone wants to pay for what YOU know!

#3 – TAP Into the Backend Automatically – Membership sites provide a passive income.

#4 – TAKE Advantage of eBay – Tap into the world’s largest marketplace!

#5 – TARGET Other Marketers – Instead of selling to end consumers, you can sell profitable websites to other marketers.

#6 – TAG and Ping Your Way to Riches – You could be the next $10,000+per month blogger in your niche!

#7 – TRANSFORM Your Digital Products Into Physical Products – Physical products have a higher perceived value and lower refund rate. That means more money in your pocket!

#8 – TWEAK and Flip Info Products – You can buy PLR products and sell them for a nice profit!

#9 – TRADE Products Online – If you like physical products (especially antiques and collectibles), this is the strategy for you.

#10 – TURN Cheap Products Into Cash Cows – You can get wealthy during a recession using this strategy!

Now that you know these ten profit strategies – There’s only one thing left for you to do: Choose one.

Don’t agonize over this decision. The reason is because these are all proven ways to make at least $10,000 per month.

The “best” one is easy to spot – it’s the one that looks the most attractive to you. The one that suits your lifestyle is the one that will bring you the most money!

So go ahead and choose your cash cow right now (yes, now)… and then get started working on your path to riches!

God bless,

Want Lots More Free Internet Business Training?

Drop by Jimmy D. Brown’s blog for informative articles, reports, newsletters, minicourses and much more.

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The trouble is, not many of these people seem able to fit "a second job" into their time schedules.

It’s true that most people are busy, but extra time for some sort of home-based extra income producing project can almost always be found.

It may mean giving up or changing a few of your favorite pastimes such as having a couple of beers with the guys or watching TV, but if you score big with your extra income project, you will have all the time you want for doing whatever you what to do.

Efficient time management boils down to planning what you’re going to do, and then doing it without backtracking.

• Start by making a list of the things you want to do tomorrow, each evening before you go to bed.

• Schedule your trips to the store or wherever to coincide with the other things you have to do, and with your trips to or from work.

• Organize your trips to take care of as many things as possible while you’re out of the house.

• Take stock of the time you spend on the telephone and eliminate all that isn’t necessary.

Whatever chores you have to do at home, set aside a specific time to do them, and a specific amount of time to devote to them.

For instances, just one hour a day devoted to yard work would probably make your property the envy of all your neighbors.

Don’t try to do a week’s work in one big flurry.

Whether it’s painting your house, fixing leaky faucets, or mowing your lawn and trimming your shrubs, do a part of it, or one particular job each day, and you’ll be amazed at your progress.

Take care of all your mail the day, you receive it. Don’t let those bills and letters pile up on you. If you’re unable to pay a bill immediately, file it in a special place that’s visible, and note on the envelope the date you intend to pay it. Answer your letters the same day you get them.

Once you start listing and planning what to do, and then carry out your plans, you’ll find plenty of "extra time" for handling virtually any kind of home-based income producing project.

People in general may not like routines or schedules, but without some sort of plan as to what is supposed to be done, the world would be mired in mass confusion.

Laws, ordinances and regulations are for the purpose of guiding people. We live according to an accepted plan or way of life, and the better we can organize ourselves, the more productive and happy we become.

The secret of all financially successful people is simply that they are organized and do not waste time. Think about it.

• Review your own activities, and then see if you can’t find a couple of extra hours in each day for more constructive accomplishments.

• When you begin planning, and then when you really become involved in an extra income producing endeavor, you should work it exactly as you have organized your regular day-to-day activities on a time basis.

• Do what has to be done immediately.

• Don’t try to get done in a hour something that’s realistically going to take a week.

• Plan out on paper what you have to do and what you want to do and when you are going to do it. Then get right on each project without procrastination.

• Finally, and above all else, when you’re organizing your time and your business, be sure to set aside some time for relaxation.

Be sure to schedule time when you and your spouse can be together.

You must not involve yourself to an extent that you exclude other people particularly your loved ones from your life.

Taking stock of the time you waste each day, and from there, reorganizing your activities is what it’s all about. It’s a matter of becoming more efficient in the use of your time. It’s really easy to do, and you will not only accomplish a lot more, you will also find greater fulfillment in your life.

Some marketers enjoy increases of 10% to 30% in sales when they get up with a Visa/Mastercard merchants account. Others have reported increases up to a whopping 100%, or even more!

If all of your sales are made by mail, you can expect to up your total sales by at least 10%, and more likely 15% to 30% simply by offering the credit card option. If you plan to use the telephone a great deal as a marketing tool, offering a credit card buying option could double or triple your sales.

Credit card buying is seductive. Many people like the option of buying something today that they won’t have to pay for until later. Also, most consumers tend to spend more using their plastic, than when they’re writing a check, or paying cash.

A. REASONS WHY YOU SHOULD BECOME A CREDIT CARD MERCHANT

There are many good reasons why you can benefit from securing credit card merchants status.

Here are some of them :

• People with credit cards are more affluent than those without plastic. They can afford to spend more money.

• They tend to be better “credit risks“, if you want to sell”open account.”

• Overall, they buy more by mail than those without cards.

• You cannot effectively sell from commercials on radio or TV without offering credit card purchasing. Visa and Mastercard are by far, the cards most consumers have.

• They often will make credit card purchases even when they are short on cash, and/or when their checking account balance is low.

• You can sell on installments, obtaining permission to charge the buyer’s card on a monthly basis.

• You can ship goods with the secure knowledge that payment has been secured before shipment is made.

B. THE PROBLEM

By now, you’re probably convinced that accepting credit card orders is a darn good idea.

But how can you obtain credit card merchants status?

Truth is, it’s not always a piece of cake.

In recent years banks have been playing hard-ball with many business people, especially anyone doing business by mail. It’s the same old story, a handfull of mail order crooks have almost totally screwed-up a good thing for honest dealers.

The major credit card companies have told the banks to be very, very selective inissuing merchant accounts to mail order sellers and home business operators.

Because a few scum-bags have ripped off some banks, and run off with the money, your local friendly banker may not be too “friendly” when you tell him you want a merchants account.

It has become increasingly more difficult for mail order sellers to secure a merchants account, and if you only sell by mail, but also do consider setting you up for Visa and Mastercard processing.

That happens to be reality…but always remember WHERE THERE IS A WILL THERE MUST BE A WAY!

In this special valuable report I’m going to cover some of the best way to obtain your merchant’s status.

C. THE BEST WAY TO OBTAIN YOUR MERCHANT ACCOUNT

Although your banker may have already told you that they “cannot” accept you for a merchant account, the simple, unvarnished truth is that he/she can.

Visa and Mastercard do set some rigid guidelines for their affiliated banks to follow, but ultimately the banks must approve or disapprove each application.

Excuses concerning “doing business by mail“, “operating a home-based business“, “not having a long business track record“, are just that-excuses! A somewhat polite way to tell you “no”!

Could a mail order businessman, (books, home-study courses, etc.) but how also conducts his business exclusively in his home get a Merchant Account?

Fat chance of him getting a merchants account. Right? Wrong: He happily processes credit card orders for his customers will full knowledge and cooperation from his bank.

How did he do it? He never stopped asking for what he wanted.

When his own bank refused to even consider him for a merchant account, due to the fact that he was in mail order, and also doing business from his home, he beat path to several other banks.

The first four banks he visited also said "no", (2 were large institutions, 2 mid-size), so he decided to try some smaller banks.

Guess what? The very first bank he went to said "Maybe".

They asked him to transfer his account to their bank, so that they could “monitor” it for six months.

He told the bank official that he would consider their proposal, and the proceeded to another small bank one block up the street.

He liked what the second small bank said. They said “Yes!” All he neded to do was establish a checking account with them and maintain a modest $1,000, business checking account balance. This he quickly did!

He is not unique. But he was very persistent and kept asking for what he wanted, and you must also. Probably ; two best ways to get a merchant account are:

1. Keep pestering your own bank about granting you charge card privileges, until they agree to do so.
2. If your bank outright refuses, make a list of all banks in your immediate area, putting some special attention on small banks. Next, get out a pair of your most comfortable shoes and get to it! Ask…Ask…Ask..Ask.. Ask! You have nothing to lose, and much to gain by being persistent, and by constantly asking for what you want (that’s good advice in all areas-business and personal) of your life!

D. CREDIT CARD MERCHANT ALTERNATIVES

If you absolutely have no success in obtaining a merchants account from a local bank, you should consider the alternatives.

Here are some of them :

• Ted Nicholas, best known as the best-selling author of“How To Form Your Own Corporation Without A Lawyer For Under $50.00“, has established a small business organization entitles “Entrepreneurs of America.” Membership is $50.00 per year.
  This organization intends to offer reasonable rates on credit card processing to their members.
  For more information write to: Entrepreneurs of America, 2020 Pennsylvania Ave., Suite 224, Washington, DC 20006. Phone: (800) 533-2665.

• The Late Howard E. Welsh is the founder and director of the fast growing National Association of Publishers and Mail Order Dealers.
  His association has many exciting programs to help small order tabloid publishers and small mail order dealers succeed.
  Just prior to printing this report, For more information, write: NAPOD, 12 Westerville Square, #355 Westerville, Oh 43081.

• If you sell books, manuals, magazines, or forms of “paper and ink” products, you may wish to join the American Booksellers Association (ABA).
  This is the No. 1 booksellers professional association in the United States.
  In addition to many other benefits (National and regional conventions and trade shows, educational programs, etc.), members also can have their credit card orders processed through the ABA’s Merchant Service Discount program.
  Write to: American Booksellers Association, 122 E. 42nd St., New York, NY 10168.

• Barry Reid, owner of the Eden Press, has advertised that he can help mail order marketers obtain credit card processing.
  Write: Eden Press, Box 8410, Fountain Valley, CA 92728.

• Mountain West Communications of Colorado offers abusiness telephone answering service that handles inquires or orders.
  When you subscribe to their service, they can also process your credit card orders for you.
  Write: Mountain West Communications, P.O.Box 216, Hotchkiss, CO 81419. Phone: (800) 642-9378.

E. NEVER GIVE UP!

Although this special report gives you various sources that might be able to help you with your credit card processing, the main message of this report is “NEVER GIVE UP” Never take “NO” for a final answer. Keep asking for what you want! Those who keep asking and seeking, usually obtain what they want.

A. That world exists

The product need not be expensive or elaborate. It can be something simple – a sticker with a happy face, a pen with a logo, or some other intriguing item. This marketing approach is excellent because you can give the product away, charging the recipients only a nominal fee for postage and handling. If you price your shipping fees correctly, you can make thousands of dollars a month.

So how do you let people know about the gifts you have waiting for them?

The best way is by placing classified ads in national magazines, an enormously successful method.

Small classified advertisements in such national publications as Popular Mechanix, and The National Enquirer produce excellent returns on such items, National publications such as these sell millions of copies each week or month.

Even a tiny return from this kind of large readership means thousands of dollars in your pocket.

One advertiser noted his ads have generated returns of seven times the cost of the classified ad. Other advertisers have done even better. To put together your own ad, begin by studying the classified ads in these national publications.

B. Study every issue you can find

Note the ads that show up issue after issue. These marketers have created a money-generating format, and they’re taking full advantage of it.

C. Study the long-running ads

Note that they’re short, but they contain a nugget of appeal that makes you want to send your money immediately.

Now try drafting your own ads. write several versions that you can try in different national publications. The ad should be simple but hard-hitting. You want the reader to respond immediately. Use the words that create an attractive picture of your product for the reader.

D. You don’t have to charge much for your giveaway product

Aim for high sales volumes at low prices, a proven technique in this market. If you come up with an ad that grabs reader’s interest, the money will flow your way.

The technique of advertising giveaway products that people can receive for the cost of postage and handling has proved so successful that there’s even a magazine devoted to showing off the free items that are given away by companies throughout the country.

E. This 32-page bimonthly magazine is called Freebies

It is chock full of these free-for-postage-and-handling items.

For a copy of the magazine, information about listing your product, and a rate card, write to Freebies, 407 State St.,Santa Barbara, CA 93120. (805) 962-9135.

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Today the need for women to work out of the home is stronger than ever. According to recent surveys, almost 70% are married and contribute up to 50% and more to the family income. Because family responsibilities play such an important part in the lives of men and women, millions of individuals and couples are seeking ways to make money at home.

In the past decade money-making, home-based opportunities that match a person’s skills, interests, abilities, and ingenuity have become almost limitless.

The purpose of this report is to show you that it’s simple and easy to join the ranks of success-minded people by choosing a work-at-home program that suits your interests and needs.

Business histories have shown over and over again that the rewards and advantages of working at home can go far beyond a person’s wildest dreams!

In fact, it’s perfectly possible to launch a small business in your garage, backyard, basement, or a room in your home, and become a giant corporation.

Your first step will be to study the company listingsin this report, and then contact those that interest you.

It’s possible that you may not be interested in many of those listed in this brief report.

But others may serve as that great motivator that makes you look further with a renewed determination.

Once you develop that mind-set, persistence will follow and the nothing will stop you from achieving your goals.

When you write to any of the companies listed in this report, you should include a self-addressed, stamped envelope. That will give the impression you are serious and insure that you receive a speedy reply.

A. BECOME A GOAL SETTER!

If you expect any level of success you must set goals.

If you expect to be successful, you must determine what that means to you and the best way to achieve it.

There are two basic steps you can take to convert goals into achievements:

1. You can decide on a specific dollar amount; and
2. You can set a time frame for obtaining the dollar amount you want.

Your goal should be specific and indicate What, When, and Where.

After making a list of every possible way you might accomplish a goal, select the method that best suits your situation.

B. IMPORTANT CONSIDERATIONS YOU MUST ASK YOURSELF

1. “How can I support my family while I build up by business?”
   This question must be worked out according to each individual’ circumstances. Many people start out on a part-time basis after their regular jobs to see how much they can handle. Then when their incomes reach a certain level they will switch over and go full time.

2. “What are my abilities?”
   To determine your abilities you will have to take an inventory of yourself. Decide what you enjoy doing the most and what you “feel” you would be good are. Examine every possibility and include every skill you have no matter how slight.

3. “Is there a market for the produce of service I have chosen?”
   Be cautious before you invest any money! Check it out by making inquiries directly to the company, competitors, or firms who are marketing a product similar to the one you are interested in. Test it on a small scale. Check it out thoroughly.

4. “How long will it take this business to reach the financial goal I must have?”
   It’s really a question of knowing how much time you can dedicate to your business, and what your profits are for that time. From there, a little simple addition will tell you how long it might take to reach a particular financial goal.

C. SUCCESS IS HAVING THE COURAGE TO BEGIN!

Starting a business at home is a economical way to start a small business that can easily grow into a larger one.

Many entrepeneurs have proven that you don’t need a huge manufacturing plant to develop a successful business.

Some of the most successful businesses in existence today started in a spare room or garage. It isn’t how you start out that is important. What really matters is, do you have the courage to begin.

D. SELECTING THE RIGHT PRODUCT OR SERVICE

Take a close look at your interests and abilities, and then decide what type of marketing you want to do.

For example, do you want to assemble items and sell them back to the manufacturer; do you want to sell directly to people; or would you prefer selling wholesale to retail outlets?

If you prefer doing piecework or assembling items for manufacturers, make certain it’s something you enjoy working with.

If you enjoy one-on-one-sales, then test the product out on your friends, relatives and neighbors.

The object is to find out what has the most appeal.

E. DEVELOP A GOOD MARKETING TECHNIQUE

A good marketing technique is one part of a business plan that is absolutely essential to its success.

In fact, the ability to properly market a product or service is actually more important than the product itself.

Even an inferior product can be a financial success if marketed properly. Seek out the advice of everyone in your field.

Explain your needs and ask them questions. Experience is the best teacher. With good advice and a salable product, you should be able to develop a winning marketing plan.

F. FINANCING YOUR HOME-BUSINESS VENTURE

• The first place to look for financing is right at home. Take an inventory of items you don’t need and have a garage sale. Most people are pleasantly suprised a how much cash they can raise in a single weekend.

• Next, turn to members of your family or close friends who have faith in you and want to see you succeed.

• Offer to repay them through profit-sharing.

• Go to individuals in your community who believe in your personal worth.

• If you have a good credit history, your banker should consider you a good financial risk.

• Two other excellent sources would be your local Small Business Administration (SBA) and Chamber of Commerce.
  SBA has low-interest loans available for qualified applicants and your Chamber of Commerce can assist you with referrals and other helpful information.

G. WORK-AT-HOME OPPORTUNITIES ARE EVERYWHERE!

Anyone who is serious about work-at-home opportunitiesneed only look around them.

There are thousands of options everywhere!

There are employment opportunities that involve becoming an independent contractor; working on a commission basis; working for a salary; freelancing for pay; getting paid by the hour, receiving pay for each piece assembled; getting paid by the project, or a combination of any of the above.

No doubt, what you finally decide on will depend on your particular needs and interests.

Read the following listings carefully, and when you’re ready contact any that interest you.

• Don’t become discouraged if the company you contact isn’t hiring right at the moment.
• Often circumstances change rapidly.
• Use your imagination to convince an employer there are great advantages to giving you work!
• Be a self-motivator and continue moving forward towards the goals you want and deserve.
• Do it starting NOW!

H. DIRECTORY OF HOME WORKER INCOME OPPORTUNITIES

LITTLEGUY’S, Box NFP, Winkelman, AZ 85292.
If you enjoy making craft items but hate selling them, or are looking for a way to sell more, look no further! This company says they will purchase home-made items from you, or refer you to other companies who are buyers. All types of hobby crafts are considered. Enclose a $0.29 postage stamp when writing for more information.

ELITE ENTERPRISES, P.O. Box 31577, Chicato, IL 60631-0577.
Get your share of the billion dollar popcorn market! Elite Enterprises has put together an incredible program for making money that involves the distribution of one of America’s favorite foods – Popcorn! 56 gourmet flavors of popcorn, to be exact. Write to Robert Doncaster for more information.

SUITCASE BOUTIQUE, 12228 Spring Court Place, Maryland Heights, MO 63043.
Suitcase Boutique is a home party. This company buys many types of handcrafted items including stuffed animals, wood crafts, toys, soft sculpture, framed pictures and cross stitch.. Crafters should send a photo an description of their products.

ARBONNE INTERNATIONAL, INC.
Direct sales of European cosmetics and skin care products. Representatives build customer bases using any direct sales method that work for them. Training and ongoing managerial support is provided. Pays commission.

CAMEO COUTURES, INC., 9004 Ambassador Row, P.O. Box 47390, Dallas, TX 75247.
Home party sales of lingerie, cosmetics and food supplements. Training is provided. Pays commission.

OLSTEN HEALTH CARE SERVICES, Staffing Coordinators.
Olsten now has over 300 offices nationwide in its health care services division. Each office has a minimum of two home-based staffing coordinators job-sharing on a seven-days-on, seven-days-off schedule. The jobs consist of taking calls during the day, evenings, and on weekends to dispatch the appropriate personnel for hospital and home health care positions. Some staffing experience or medical background is required. Write to locate the office nearest you then apply directly to that office. Pays weekly salary plus placement bonus.

DREAMCAPES, 2140 E. 7th Place 1, Los Angeles, CA 90021.
Put yourself in an exciting new profit picture with this company’s original Dreamscapes, a unique picture of sand and colored liquid that when turned over creates an endless variety of beautiful landscapes. Create mountain, desert,, and beach scenes. It’s facinating, irresistible, mesmerizing, and profitable. Sell them at flea markets, fairs, and anywhere people gather. Write for more details

HANKINS MARKETING CORP., P.O. Box 16B1, Salisbury, NC 28144.
Aching feet is America’s No. 1 medical complaint. Air-Flo Insole is a revolutionary breakthrough that helps. Its patented vacuum principle allows air to enter the insole when the foot is lifted and gradually releases it when the wearer steps down. It’s like walking on air! Learn how you can make up to 160% profit selling this item to individuals, retail and chain stores. Write for details.

NATIONAL COLLEGE OF APPRAISAL & PROPERTY MANAGEMENT, 6065 Rosewell Road, Suite 2232, Atlanta, GA 30328.
Become a professional real estate appraiser with this home study course. Study at your own pace. Enjoy excellent income potential, and become financially independent! Write for more information.

PICNIC PROJECTS, P.O. Box 87, Towanda, PA 18848.
You can make up to $600 a week or more, building and selling high quality picinic tables. If you enjoy working with wood, contact this company for more details.

VON SCHRADER COMPANY, 1600 Junction Avenue, Racine, WI 53403.
If you have ever dreamed of owning your own business, this company may have the perfect opportunity for you. Carpet, upholstery, and wall cleaning are in high demand and the profits are huge! You can offer all three of these services for a fraction of the price a franchise would. Write to them for more information.

CAJUN COUNTRY CANDIES, PO Box 53549, Lafayette, LA 70505-3549.
Whoever invented the word “Delicious,” was probably eating Roy Babineaux’s “sweetest ever yet” Cajun Country Candy! This product is a leader when it comes to “selling itself.” One taste and you’re hooked. You could be the first to introduce Roy’s world famous products into your area. Roy has a marketing plan that can make you rich! No inventory is required.

BADGE-A-MINT, 348 North 30th Road, Box 800, LaSalle, IL 6130l.
You have seen them worn by people, each with a different message, but have you ever considered the huge profits that are made from button sales? Write for details.

HOLIDAY MAGIC, P.O. Box 882314, San Francisco, CA 94188.
This company offers three different products that can be assembled at home. 1) The Christmas Oven Mitt, 2) Chrystal Splendor (a Christmas Ornament), and 3) a Valentine Heart Mini-Pillow. They pay supply costs.Write for Free Details.

SATIN DOLL ENTERPRISES, 78 Water St., Beverly, MA 01915.
Earn up to $100 per day with doll lingerie that sells itself. Write for startup information.

TV PROJECTOR COMPANY, 2410 Orchard Road, McHenry, IL 60050.
New TV Projector kit turns any TV set into a lifesize 7-foot screen! This is a product that sells on sight for only $20! You make 400% profits fast! Write for more details.

RECOGNITION SERVICES, P.O. Box 30288, Indianapolis, IN 46230.
Every business, corporation, institution, church, school and organization is a potential customer of recognition awards. As a representative of this company, you can provide jewelry and custom-made embroidered emblems that include: Lapel pins, medals, medallions, and cloth emblems that are custom made in any shape or color. Write for details.

NAVAJO MANUFACTURING CO., 5801 Logan St., Denver. CO 80216.
Navajo Manufacturing is a source of products for retailers that includes fashion and authentic American Indian Jewelry, sunglasses, toys, plush animals, and many other other novelties. Write for more details.

POLISH MASTERS, 364 Ramble Riddge Rd., Thousand Oaks, CA 91360.
Polish Masters will help you become part of the hottest new concept ever to hit the auto appearance industry. With their system you can earn up to $400 per day cleaning and polishing autos, boats, RV’s and airplanes. There is no franchise fee to pay, and they will work with you every step of the way. Write for free details.

CADIE PRODUCTS CORPORATION, 100 Sixth Ave., Paterson, NJ 07524.
Involves packaging small items produced by the company. No machinery or experience is required. Pays piece rate.

LUCKY HEART COSMETICS, INC., 138 Hurling Ave., Memphis, TN 38103.
Lucky Heart Cosmetics, Inc. carries a line of cosmetics for Black Women. Independent distributors are wanted. Commission plus bonuses Management opportunities available.

NICHOLS BRONZE SUPPLY, 389 Sebring Airport, Sebring, FL 33870.
Bronze baby shoes at home and make $250 per day. A free brochure will show you how to start making money immediately by preserving baby shoes, sports items, and many other types of keepsakes, in bronze, gold, and chinakote pearl. This company claims to be the world’s largest supplier of elegant cultured marble mountings.

DICRENS MATSON U.S.A., 21023 Gratiot Ave., East Detroit, MI 48021.
This company is looking for people to assemble clowns from their home. The work is fun and easy. Write for free details.

ARBITRON RATINGS, INC., 3312 Marshall Ave., Laurel, MD 20707.
This company hires telephone interviewers for market research surveys. Positions require communication skills and private phone lines.

NOWCO INTERNATIONAL, INC., 1 George Ave., Wilkes-Barre, PA 18705.
Work at home and cash in on the gift basket boom! This company sells gift basket packaging to the champagne and cavier trade throughout the country. Writ for more details.

CENTRAL-SHIPPER, INC., 46 Star Lake Ave., Bloomington, NJ 07404.
Involves manual assembly of color cards, swatching, inserting and mailing. Home workers receive piece rates for putting swatch cards together.

THE LYNETTE CO., 4251 Mentor Park, Mentor, OH 44060.
This company will show you how to start making money with plastercraft, manufacturing sculptured art at home. They will show you how to make a wide variety of wall palques and other fast-selling items. Write for details.

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Basically, this is a transplant of European Hospitality, adapted and refined to the American way of doing things.

To foreign visitors, it’s the comfort and hospitality of home staying overnight “with people of the land” and enjoying a hearty breakfast without the traditional gaudiness and plastic feelings visitors get from most big cities in the United States. To U.S. citizens, it is a welcome alternative to the same old hotel/motel circuit.

Now, all it takes is a spare bedroom, a good cook ad an outgoing personality. Prices per night range from a low $25 to $100 or more.

If you have an extra bedroom, a large home, or extra space in your farm house, you have the necessary beginnings to start making extra income as a Bed and Breakfast Inn.

One of the beautiful aspects of this idea is that so long as you’re hosting “overnight visitors” on a small scale no licenses will be required. It’s always best, however to check with your local authorities just to be sure.

Naturally, your “visitors” will expect a clean, neat and comfortable home. So assuming that your home meets these prerequisites, and you have a spare bedroom, simply ‘doll it up” a bit. Make sure it’s painted brightly, there’s an outside window, lots of room, closet space and bureau, and perhaps a small writing desk, and a large comfortable bed, or twin beds.

Most foreign visitors will expect and appreciate a “quick tour” of the interesting sights in your area. However, as your particular popularity as a B&B Host grows, you’ll find that a lot of American tourists and business people on the road will begin availing themselves of your hospitality. Certainly with these people, it won’t always be necessary to give the “Red Carpet” visitors treatment.

Which brings us to the basic appeal of a Bed and Breakfast Inn. Travelers seem to be looking for, and appreciate a quiet “home-style” place to stay.

Generally, they enjoy visiting with the people off the superhighway and want to get away from the sterilized atmosphere and sameness of hotels and motels.

Most people will either write to you ahead of time, inquiring about the possibilities of staying at your home while in your town or city.

This means a bit of advertising on your part, or listing your availability with a B&B broker.

Some people will check the local telephone listings, and the newspaper advertisements when they arrive in a strange town. And some people will just be driving across the country, come to a town or city they think is interesting, and start driving through the residential areas looking for Bed and Breakfast Inns.

Thus, you should have a small sign posed either in your front yard or on the front of your house. This sign needn’t be much more than about two feet wide and about ten inches deep.

It need only state: BED AND BREAKFAST Inquire Within or Call 123-4567.

For newspaper advertising, a similar listing in the personal column of your local paper, particularly on Thursdays, Fridays and Saturdays, will be all you’ll need.

But when it comes to the yellow pages of your telephone and business directories, go with a small display ad that describes in greater detail the comforts and pleasures of your service.

Be sure to list your services with all the travel agencies in your area.

A brochure or a short synopsis of what you offer will most assuredly give the travel agents an idea for steering visitors your way.

At the same time, listing your services in a number of national travel magazines particularly those that cater to women will bring customers in for you.

Listing your services with a broker usually won’t cost you anything up front, but they will expect a certain percentage usually about 25% of the total bill. This same arrangement applies with travel agents.

Now, suppose you’re organized and ready to receive your first customers. You greet them as host or hostess and offer to assist them in getting situated in the room or rooms you have for them.

If they’d like to take a drive around your area and see the points of interest, you do that. And then in the morning, serve them a big, delicious breakfast.

You’ll probably find that foreign visitors will want to stay several days. With most people of this country who are just travelling through your area, it’ll be a one-night stopover.

Whatever, if they want to sleep comfortably through the night, eat breakfast and be on their way, so be it.

If they want to stay around after breakfast and plan an itinerary for a compete visit in your area, your assistance and help will be greatly appreciated. (Remember those recommendations)!

That’s it!

The complete how and why of this tremendously profitable business that’s becoming more and more popular. It’s called Bed & Breakfast, and it’s very definitely a low investment idea.

And you can parlay it into a very interesting and comfortable income producing business all from the comfort of your own home!

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1. AMAZING FACTS ABOUT THE MAIL ORDER AND INFORMATION BUSINESS

Fact 1: Mail art : or business is the most ideal business to operate from home. Thousands make lucrative incomes and enjoy operating from the comfort of homes, setting their own business completely out of the "rat race".

These people will never work for a boss again. The postman brings them fat profits every day – often more than they earned in a month working for others.

A US. Government report states that many one person mail order businesses are making profits up to $50,000 per year. The more successful mail order dealers have become Millionaires!

Fact 2: The world’s easiest mail order business is Selling INFORMATION BY MAIL. Hundreds of thousands of men and women are making money in this wonderful, fantastic work.

When I say information I mean VALUABLE INFORMATION, with intrinsic value-. It could be an idea, a secret a name, an address, but something, of value it at people are willing to pay for it. What could be more profitable than selling paper and ink whereby you print information for pennies… and sell them for dollars?

Fact 3: "Information by Mail" is a billion dollar a year Mail Order Business with a market of over FORTY MILLION CUSTOMERS, and it is growing faster every year. We are now in an information AGE where there is an explosive demand for valuable information in all sectors of today’s society.

With such statistics, it’s easy to see why more and more people are entering today’s most exciting; and more profitable business. Many individuals just like yourself are making more money in only a week in the Self-PUBLISHING BUSINESS than they can make in a month working for someone else.

2. NOW IT’S YOUR TURN TO START YOUR OWN SELF-Publishing BUSINESS!

There are two ways you can be a SELF-PUBLISHER; the hard way … or the easy way.

1. You can write your own self-published materials.
   You do your own research, find out what topics people will buy and the right price they are willing to pay, develop and advertise your offer or report, test the market, etc. etc.

   Although this may be a more rewarding experience (especially if you love to write and want to be an author), I don’t advise it. As a beginner, I mean. Once you become an expert in this business, you can write your own materials, make more money and have a lot of fun. But meanwhile …

2. You can BUY your own self~published materials by acquiring the best-selling reports and manuals that are available in the market today, including the right to resell and reprint. That’s right. You save the hassle of writing your own reports. You simply pay the full retail price, which will include the right to reprint the items you bought!

Now listen. I am not talking about the sub-standard material in the market. Be careful when you acquire an article or report for resale; You don’t want to purchase incorrect or incomplete information, reports of poor reproduction quality,or information that simply has no apparent value.

To be successful, you must buy for distribution, the kind of quality material that will satisfy your customers and make them want to order from you again. One source of reports with reprint rights is: Infopreneur Box 20412 El Cajon CA 92021. The company offers a free catalog.

Once you acquire reproduction rights you can reproduce materials as you receive orders. A report of several pages in length can be reproduced for 20 to 30 cents and sold for several dollars. This generally provides a profit of 1000% an higher

When you purchase the reproduction rights you acquire the right to reproduce the copyrighted materials, which also includes the right to resell the reprint rights.

Meanwhile, let’s say you have acquired the reproduction rights for top notch reports

3. KEY ALL INFORMATION IN YOUR HOME COMPUTER

The most important thing that you can do as a Self-Publisher is to convert your printed information into computer-readable moneymaking information!

This simple act will give you the leading edge in this business. By combining technology with the information self-publishing concept, you gain tremendous possibilities for success.

1. You keep your information current, accurate and easy to update. You can change, improve and add information as you gain more experience. You can include your own personal identity and unique information regarding your offer or business.

2. You maintain high quality printed information by using the latest technology in printing hardware and software. You have more convenient storage, faster access and better manageability in maintaining your information.

3. When printing costs become prohibitive, say in producing a 100-page report, you can sell your information on disk. This automatically eliminates printing costs and reduces mailing costs substantially.

4. Since your information is stored in your computer, you can then transmit via modem, bulletin Board, electronic mail, fax, or any means of telecommunications. Shape of things to come? Nope. This is happening today. This is now a common mode in the business of transmitting (and selling) information.

5. Finally, with the above hi-tech facilities, you will be operating just like a big corporate publishing firm and will be perceived as one. You improve your credibility as an entrepreneur. There are now thousands of small one-person businesses operating from home, just like the big ones.

4. THE TIME FOR MONEY-MAKING ACTION!

Here is a summary of the important benefits of operating your own Self-Publishing Mail Order business:

No. inventory to carry and easy to reproduce

Extremely high mark up

Easy and inexpensive to ship via First Class or UPS

Ideal as a primary offer or as follow up offer to existing buyers

Very Large market demand

By the way, you don’t have to own a computer to operate your own self-publishing business. The purpose of this Guide is simply to show how much more of advantage you will have if you use a computer as a tool in making yourself-publishing business more efficient and successful. Be a self-publisher first, then computerize your information later.

5. YOU MAY NEVER HAVE THIS CHANCE AGAIN . . . ACT NOW!

Think about the future. Whether you work part time or full time, you’ll be able to operate this proven, wealth building business from your home, and you’ll have fun making money. You wont need any employees, and you. You won’t have to share your profits with anyone.

6. NOW IS YOUR MOMENT TO ACT!!!

You have much to gain and nothing to lose.

7. THERE WILL NEVER BE A BETTER Time! THAN NOW!

A. OVERVIEW

Have you ever heard the expression, “everyone has a book in them that’s trying to get out?”

What does this really mean?

Not everyone writes books, do they?

No, not many attempt the long, difficult process of writing a book length manuscript. But a growing number of individuals are being paid for their writing and they’ve never attempted to write a book!

Why?

Think about it! When you’re driving to work in the morning, listening to the radio, what do you hear?

People talking, right?

It may surprise you that very little of that talk is spontaneous.

The radio people work from written material, which means …? Yes, someone has to WRITE the information down to be read over the airwaves.

Here’s another example.

Your mother’s birthday is coming up.

What do you do?

You buy a card.

Did you ever wonder who wrote the cards you look through when you’re searching for the right message? Well, it’s not a big company where people sit around all day writing cards. The writers of greeting cards could live next door to you since most of the material is submitted on a freelance basis.

How about your mail?

Do you have days when you receive an endless amount of junk mail?

Letter after letter of come ons trying to get you to respond are not always thrown out. Some people read them and do inquire about the product or service mentioned.

More importantly, those letters and flyers are WRITTEN … by someone!

You’re getting the idea that writing is a common part of everyday business life.

From the brochures telling you about savings accounts down at your local bank to the billboard you drive by every morning on the way to work to the bumper stickers you read on the back of the cars in front of you … all of this is written by somebody. Why couldn’t it be you?

Writing is an essential part of everyday life.

There are scores of opportunities waiting out there for anyone interested in making some money through the written word. It’s not just Stephen King and Danielle Steele.

Many of today’s successful freelance writers are completely unknown simply because their name doesn’t appear on their work. Yet you see it every day from television commercials to newspaper advertising.

Don’t have any experience? Nonsense!

Everybody writes, from the notes you send with your holiday cards to lists you make before grocery shopping. You probably don’t realize how much you write in a given week. In so doing, you are likely adjusting your writing depending on the subject or audience.

When you send a note to school with your child, you’re writing in a certain style that’s likely different than a note you’d send to a relative.

This is exactly what writers do … they alter their writing content based on their subject or audience. So who says you can’t write for a living?

There’s no end to the kind of writing you can do. However, we do have a few suggestions for you to get started thinking about a career, part-time or full, in the writing field.

As you review these pages, some idea may jump off the page as something you could do.

Great! More importantly, don’t think because you’re never had a writing lesson that you can’t do it. All it takes is practice, practice, practice and a determined desire to get it right. If you’re got the drive, writing may well be your career.

B. RESUME WRITING – FOR OTHERS!

Nearly everyone, at one time or another, has written a resume in preparations for a job search.

So why not start there?
How many times have you done your own resume?
If you’ve written it at least once, think of all the other people who have sat down to attempt it.

What an endless list of possible clients! Not matter how large or small the town in which you live, hundreds and even thousands of people are in need of resumes.

People change jobs a lot today, through their own wishes or due to circumstances beyond their control like a downsize, merger, buy-out or similar business adjustment. Besides, people don’t often keep their resumes up to date.

So, we’ve established the need resumes for people. Now, can you write them?

Why not?

If you haven’t done your own lately, do it now! Practice on yourself.

There are a number of books that offer help in formatting a “Modern” resume that you can check out at your local library or bookstore.

There are employment resumes which lists your experience by positions you’ve held.

There are also functional resumes which lists your qualifications by skill, with your employment history listed at the end but of lesser significance to the overall message you’re trying to send, which is “hire me!”

The business world is increasingly competitive in the number of positions available as modern technology has eliminated some positions while creating a need for others.

The key today is specialization and a well-written resume can help you “stand out” in a potential employer’s eyes.

Since many individuals are either unaware of a resume’s importance or lack the confidence in their ability to write a competitive resume, a resume writing service can address both needs.

Proper advertising of the service can educate people as to the resume’s importance, while advertising alone may well generate more calls than you can handle from people who know a good resume is crucial and want some “expert” help in constructing their “masterpiece”.

Employers use resumes today to narrow down the list of people they want for an interview.

Specialization has employers looking for particular talents, but often a memorable resume can help get an interview even if all of their “requirements” for the job aren’t present.

You don’t need much to get a resume service off the ground.

First, you should study the various books on how to write a good resume. Practice a few formats and have samples ready for potential customers to review.

Second, you will need a computer with a word-processing program or even just a good memory typewriter. If you have a computer and can afford a laser printer, all the better. But remember, you’re not in the printing business, you are simply creating the resume for your client.

Finally, this is an easy business to operate out of your home. If you have an area sufficient to put a computer or typewriter, you can start. Pick up a file cabinet, or the smaller, plastic file boxes to store client files.

Your client’s need for a resume probably won’t end one effort. Another job search is likely to occur down the road and the client will probably come back to you for an update, especially if they were successful getting a job the first time around. Keeping a client’s past resume on file can assist you for further work later.

As you research your resume writing, make a list of verbs that are common for resume writing, such as :

• administered
• managed
• analyzed
• operated
• completed
• organized
• coordinated
• prepared
• created
• started
• designed
• supervised
• developed
• trained
• evaluated
• wrote

These lists will assist you in writing your resumes very quickly without constantly referring to a thesaurus. Time is of the essence to a freelance writer; there are shortcuts to producing quality work without spending hours and hours on a given piece.

You’re ready to start, now you must attract clients.

• Put together a business card and a flyer and start tacking them up on every community bulletin board in town.

• Send them to large company personnel departments who may refer employees who are being laid off.

• Advertise in the classified of your local newspaper and in the smaller, often free publications that are circulated around town like the “Pennysaver”.

• Tell friends and family members and give them your card/flyer. They can spread the word among friends someone’s bound to need help.

What should you charge? A simple one-page resume could be priced as low as $25. The more complicated the resume, the more you charge.

Much depends on the amount of work you have to do. Keep track of the time it takes you to complete a resume the more work, the longer hours, the higher your price.

C. WORKING WITH LOCAL BUSINESSES

Now that you understand the idea of the versatility of freelance writing, let’s turn our attention to organizations you will come in contact with through your resume services business.

As individuals come to you with resumes, make a list of all the local company names you write on the resumes. This is your next prospecting list.

Companies, particularly small ones, have a great need for writers. Think about it! Every day, a business is corresponding with a customer, a potential customer or a supplier. That correspondence often takes the written form.

Well-written correspondence can make the difference between getting a job, landing a customer, increased growth in the business.

Writing’s importance can never be over-looked. Yet the majority of people, even business people whose prosperity depends on customers, place little emphasis on good writing and spend very little time at it.

Your opportunities here are many. Businesses write letters, create brochures, advertise their services, send out direct mail to potential customers; in short, they WRITE!

• You’ll have to alter your Resume Services business card or, better yet, create a new business card to advertise your “all-purpose” writing services.

• Prepare samples of different type of writing you can do.

• Instead of throwing out that junk mail, save those letters and practice perfecting their idea to get a potential customer to respond to what’s in the letter.

• Have a family member of a friend bring home samples of correspondence from their places of work.

• Read them and practice writing business letters.

• Go to the library and check the reference works on writing good letters.

• Read the newspapers and magazines for sample advertising copy. Take a product you like and write an advertisement for it.

• Practice! Practice! Practice!

1. Correspondence
Your best clients here are small businesses, sole proprietors or partnerships who may not have the time to spend on their correspondence. Contract with them to do their written work. You can probably charge $25-100 for a letter. Businesses may have form letters they use, and you can redesign them for the better. The quality of correspondence is often an indicator, to a client or a potential client, of the company’s professionalism. You can help businesses increase their sales simply by improving their correspondence.

2. Brochures
Most businesses try to sell their services through the use of a brochure. Brochure writing and design is not something that takes ages to perfect.

The most important consideration is identifying the purpose of the brochure. Is it to sell a client on the company itself, or a specific product or service? Once the subject is identified, then you can pinpoint the key features of the specific idea that should be emphasized.

• Keeping brochures simple is important.

• Writing everything there is to know about a company, product or service may seem great, but it is usually ineffective because it’s too much for a casual reader to take in.

• Simplicity, on the other hand, can trigger a potential client’s interest and have them seeking out the company to ascertain more about the product or service identified within the brochure.

• Once they call, the company has a better chance of transforming that curiosity into a new customer.

As you begin to do writing, you will work with other professionals in the field such as graphic artists. These are individuals whose artwork can help create a terrific brochure.

But, for small businesses, it is often convenient to find the copywriter or graphic artist in one person. For that reason, the use of a computer has great potential rewards.

There is a wide variety of "desktop publishing" software that can be used for both writing and graphic design. There are specific programs that design a brochure.

Being able to offer the whole package will be attractive to the business. Brochure writing can bring you a nice paycheck per piece, as high as $500-1000 for some elaborate pieces.

As a writer, your object is to put the message within the brochure across effectively. Remember keep it simple. The easier to read and comprehend, the higher the likely response to the piece.

3. Advertising
The art of advertising is only slightly different from the brochure. In a brochure, you have more time and space to put your message across. With advertising, only a few words. Advertisements must stop the reader and thus need a “grabber” headline.

You must always remember the purpose of the advertisement. It’s not to SELL anyone, but to attract enough INTEREST to get the person to call for more information. Then the real selling can start!

There are words that are consistently effective in pulling in an audience and initiating a response. Here’s a short- list :

• amazing
• profitable
• easy
• secret
• free
• simple
• now
• privileged
• special offer
• win
• incredible
• don’t wait
• make money
• startling

Businesses need to attract clients.

Advertising can do that if done well.

This is where you come in. Read advertisements! Which ones do you respond best to?

Try this:

• Cut out a few of the advertisements you like best and show them to several friends.

• Record their level of interest and rank the results.

• You’ll probably see a pattern where one or two of the advertisements emerge at the top of everyone’s list. Study those to see why.

• Very likely, you’ll see that the use of a few key words and the message they imply will prompt people to respond positively to those ads.

4. Direct Mail
Many businesses do direct mail as a method of acquiring new customers. These works must be written well to achieve the type of response that will make the effort worthwhile financially since postage and printing costs make it an expensive method of advertising .

But it works! Well-written direct mail can bring in hundreds and thousands of new customers. Your writing efforts are not merely a cost in constructing a direct mail letter; in fact you can help a company earn substantially more as a result of a successful direct mail campaign.

Effective direct mail creates an image in a client’s mind. That vision is primarily one in which the person’s life will be enhanced by the purchase of the product or service being advertised. This is your goal to help the potential customer see how much better things will be because of what you are “advertising” in the letter.

Here are ways to make a direct mail letter effective :

1. The opening of the letter should be treated with the same reverence as a headline
   You have to grab the reader’s attention quickly and make them want to keep on reading. It mat be the outside of the direct mail envelope that starts the process. If it’s good enough, the person tears open the envelope and begins reading. Then the headline / first paragraph of the letter must create the same effect to keep the person reading.

2. There must be reasons to keep reading, usually in the form of some benefits
   Because the person opened the envelope, there is a free offer. Then, when reading the first paragraph, more benefits jump out the value of the service or product, perhaps. Put in a good “benefit” with each paragraph and keep the paragraphs short!

3. Don’t offer benefits that aren’t believable
   Don’t make promises you can’t keep. The idea is not to make people skeptical, but to see the tangible benefits you offer are valid. To this end, be specific. General terms usually provoke disbelief, while actual specifics are shown to have more honest-sounding appeal.

4. Understand the product or service yourself
   Would you buy it? If so, why? If you understand why you’d buy it, you can set about convincing people using the same thoughts.

5. Use third party affirmations, if available
   If it’s only your copy, it won’t leave as good an impression as the insertion of a few “outside” quotes from others, testifying to the effectiveness of the product or service.

6. Simplicity sells! Short sentences. Short paragraphs. Easy words
   You’re not out to win the Pulitzer Prize. You only want individuals to respond to your letter. They will if they understand the benefits of doing so. Keep it simple!

7. Be explicit with your instructions
   The letter must not only detail the great benefits, but tell the person exactly what they must do to obtain them. Be specific and make it easy to respond including a postage-paid card or a toll free number are usually great methods.

8. Freebies earn responses
   Giving something away usually helps the response dramatically.

9. Convince the reader that the product or service being advertised is backed up by a strong company that guarantees the results and benefits detailed in the letter.
   Readers must be convinced of the authenticity and the ability to back up the strong comments within the letter.

Letters can be 2 to 4 pages in length or even longer and you can probably charge $50-100 per page to write the copy. This is a small investment for a business in exchange for the sales growth direct mail can achieve.

In summary, small local businesses are a great source of writing work for you in a variety of forms.

D. THE “READER’S DIGEST ANGLE”

Successful writers usually begin by writing about themselves or events which have happened to them.

The familiarity about the material makes it easier to write and there is an air of authenticity about the writing for obvious reasons. It is these life experiences which even the beginning writer can fashion into small works that can be published.

Anyone that has children has plenty of humorous stories to relate.

As television personality Art Linkletter used to point out, “Kids say the dandiest things.”

If you have a funny story like that, try writing it down. Or if a friend tells you a tale in a similar vein, record it and read it back to them. Practice writing these short pieces.

Short anecdotal type writing must relate the story quickly. Short means short! Work at cutting out all the excessive words you can.

Trim the piece to its “bare bones,” yet don’t lose the humor in it. It’s almost like writing good comedy bits for stand-up comedians.

Their material is never overly long. Henny Youngman and Rodney Dangerfield talk in rapid-fire delivery, a joke to every sentence.

This is the kind of writing you would ideally do since there are plenty of paying outlets for these funny works. The best known “is Reader’s Digest”, who has an array of popular columns like “Life in these United States”, “Humor in Uniform” and “Campus Comedy”, among others that pay $400 for each anecdote of less than 300 words (1 page, double spaced is about 250 words). That’s good pay, but you should realize that “Reader’s Digest” receives thousands of submissions each month.

If your anecdote is one they think is publishable, it will probably go on a waiting list. But this is one outlet.

For other outlets, check the book, "Writer’s Market" for the current year. They list all the outlets for short, funny pieces. You might also try the magazine, "Writer’s Digest", which has a list of specialty publishers each month. Contact the magazine to see which issue lists the short pieces such as these. Very often, they publish articles about how to get the short works published.

To help trigger thoughts about stories you can relate, try compiling a list of phrases which can help you recall a story or two that could be publishable. Showing the list to friends can also help them remember a story that you could use. Here’s a few phrases to get you started :

• repairs
• skiing trip
• job hunting
• fishing trip
• mail delivery
• sports activities
• holiday gifts
• military service
• car pooling
• local tavern
• doctor’s appointment
• grocery shopping
• dentist’s appointment
• shopping (general)
• fast food
• in-laws
• kitchen cooking
• neighbors
• substitute teaching
• scouts (girl, boy, cub)

Short anecdotes can be the basis for a couple of paragraphs that fit into a "Reader’s Digest", or the basis for a longer article that other magazines (usually family oriented) may have some interest in.

It is the easiest method for beginning writers to start acquiring good writing habits by actually writing over and over again. It’s easy because the material is familiar. You’re not laboring over research to achieve a proper article.

Keep in mind the supreme rule of successful writing: keep it simple! Simple sells, especially with short, humorous pieces like these.

E. KEEPING IT SHORT AND SIMPLE

As long as we’re on the subject of simplicity, there are other types of writing that lend themselves to the short and simple principle.

Items such as bumper stickers, radio spots and greeting cards are all outlets for simple, short phrases or paragraphs that can put across a message preferably a humorous one very quickly.

Did you see the movie "Forrest Gump"? In this film, the movie’s hero answers a reporter’s question with a bumper sticker like phrase. The reporter stopped short, as it dawned on him what a great phrase for a bumper sticker he had just heard. The next scene in the movie is a car traveling down a highway sporting the phrase on a bumper sticker.

That’s how it happens. There are numerous bumper sticker opportunities. Businesses, associations, charities and other organization use the bumper sticker to deliver a memorable phrase to the general public. What a simple, great, easy way to advertise!

If you are familiar with any local group, you may have an idea for a bumper sticker advertisement for them. Try playing with catch phrases in your head. If one occurs to you that you like, try it out on your family first and then your friends and co-workers to see their reaction. If it’s overwhelmingly positive, approach the organization with your idea. They’d pay for advertising, so why not for bumper sticker ideas?

Some slogans are just funny and don’t necessarily apply to any type of advertising. Try these phrases out on some people and see if they like it.

Again, if the response is heavy on the positive side, you may have an idea you can sell yourself. Bumper stickers aren’t that expensive to print and if you sell 50 or so, you’ll likely make back your investment and start to make a profit.

Be sure it is a marketable slogan, though. A beach theme would do well in a community by the sea. A slogan about the forest would play well in the northwest. The heart-land may buy bumper sticker themes about farms. Pet themes have universal appeal.

Use your imagination!

Be creative!

That’s what this type of writing is all about!

The whole trick to it is to think of the phrase, not write a lengthy piece.

If you’ve written advertising or read our suggestions for good copywriting earlier in this text, remember the key to successful advertising was the headline.

A bumper sticker is nothing more than a good, snappy headline.

Successful bumper stickers can lead you to using a great slogan on coffee mugs, hats, T-shirts, banners and similar low-cost, easy to sell material. They make great handouts for business sales meetings and contests. A little creativity can go a long way.

In addition to bumper stickers, there are similar chances to write short, catchy phrases, sentences and short anecdotes for the radio.

You’re probably familiar with your local radio stations. You’ve heard many of the disc jockeys, usually the morning drive-time ones, do their usually zany bits to attract a listening audience. Since ratings drive the advertising which makes the station profitable, the better the disc jockey’s material, the greater the potential for higher ratings.

These disc jockeys quite often think of their own material, but are also willing to look at bits written for them.

More importantly, the radio stations are often willing to buy comedic pieces for their radio personalities.

The best approach is to familiarize yourself with a radio disc jockey’s particular style and work with it to create your comedy. There may be particular themes or issues a particular disc jockey likes to relate and you can build your material on it.

Don’t take the disc jockey out of his or her regular character, simply blend your material in with theirs.

You may be able to create a character for the disc jockey to play off of during comedic exchanges between music plays.

There was a radio personality that we remember that had an alter ego, complete with a different voice, called "Mr. Friendly".

Mr. Friendly was anything but and the radio disc jockey would tape this character’s sentences and phrases ahead of time and play them in response to questions or comments he personally made during his show.

The results sounded like an actual conversation exchange and were often hilarious as a result. This is the type of creation that could earn you a sizable amount of money if it works well with the radio disc jockey.

So, the next time you’re listening to the radio, think about the type of things you’d say if you were on the radio and then blend it in with the disc jockey’s style. You may be surprised at the reception you’d receive if you wrote a few pieces for them to use on the radio.

Disc jockeys are always on the lookout for good material to use on their shows. It’s not unlike all the great comedians you’ve seen that have writers supply them with their lines.

What these individuals are best at is delivering the lines, but very often someone else has written it for them. Why not you?

Another short writing option for you is the greeting card market. Did you know that nearly 50% of the first class mail market consist of greeting cards?

Cards are not limited to birthdays and holidays any more. You name the event, there is a card for the occasion.

Three companies dominate the card market today, according to Writer’s Market".

These companies are Hallmark, American Greetings and Gibson Greetings.

They are your primary markets, although you may well find it easier to break in to one of the smaller card companies listed in publications like "Writer’s Market" and magazines like "The Writer" and "Writer’s Digest" which are available at the newsstand or your local library.

Women are the traditional card buyers by an overwhelming number. Visit a few card racks yourself to see the different styles under the various company names. This way you can find which style you feel most comfortable in pursuing and can direct your output at the proper distributor.

Card companies are always on the lookout for promising new material. Again, these are short pieces which require quick, snappy thoughts that tell the message clearly and rapidly. It’s the same style as headline, bumper sticker, anecdotal type writing and if you’re doing those successfully, greeting cards may be a good choice for you.

Each editor of a card company may prefer to see your submissions in a particular type of format so once you’ve identified the companies you believe you can write for, end in a request for their writing and submission guidelines along with a self-addressed, stamped envelope for their convenience.

In so doing, you’ll save yourself the trouble of submitting material outside of their usual format which they’ll discard.

Some like individual card ideas submitted separately while other prefer a list of ideas at one time. Typical categories of cards are :

1. humorous, either by written word or visual gag. These are exceedingly popular and ones that are difficult to write and therefore in demand constantly.

2. traditional, which is usually the sentimental type of verse constructed message. These are generally the longest pieces of writing, often poetic type verses.

3. contemporary, which is also humorous, dominated mostly by one-liners about modern society while also conveying the specific message – birthday, anniversary, holi-day, etc.

4. personal, which most often is a blank card inside for the buyer to writer their own message. The focus of your work is to come up with an appropriate picture or phrase (or both) on the front of the card.

Here are various reasons cards are sent, to help set your thoughts towards particular ideas that are easy for you to express: Holidays :

• New Year’s Day
• Father’s Day
• Valentine’s Day
• 4th of July
• St. Patrick’s Day
• Halloween
• Passover
• Thanksgiving
• Easter
• Hanukkah
• Mother’s Day
• Christmas

Special Occasions :

• Birthday
• Anniversary
• Belated Birthday
• Graduation
• Get Well
• First Communion
• New Baby
• Confirmation
• Congratulations
• Bar Mitzvah
• New Job
• Engagement
• Vacation/Trip
• Retirement
• Sympathy
• Thank You

General :

• Friendship
• Good-Bye
• Missing YOU
• Haven’t Heard From You
• Thinking of You
• Sorry I Haven’t Written

Don’t forget that many of these categories have sub-categories with variations like “mother”, “father”, “niece”, “nephew”, “son-in-law”, and so forth.

Cards can also be from “the two of us”, “your brother” and other people. There are even card for single parents.

There are different types of card styles, too, like “pop-ups”, children’s cards and bawdy humor for adults only. Don’t limit yourself.

Experiment with all types of writing styles and themes. You’ll eventually establish a comfort level and a knack for a particular category.

Bumper stickers, radio comedy bits and greeting cards. Think short and you may well be on your way to a successful freelance writing career.

F. FROM FAMILY LIFE TO CHILDREN’S STORIES

Earlier in this text, we suggested that your conversations with your children or younger relatives might make good short anecdotal tales for submission to outlets such as Reader’s Digest". There are many more children’s magazines that are possibilities for this type of writing.

Children’s stories are not only the humorous recollection, but can be both fictional and non-fiction articles that may be easy to write because they are, again, for your PERSONAL EXPERIENCE!

If you are a teacher, you probably have an endless source of material to put down on paper.

You can write about children or you can write to children for them to read. It all depends on your subject matter and your angle.

If, for example, you’ve come with a good method of getting your child to clean his or her room, this might make a good short article for a magazine like "Growing Parent" or "Christian Parenting Today".

You may have a story about your child’s first date, which you can turn into an article about teens and dating that kids themselves might like to read in a magazine like "Seventeen or "Teen".

Parents, too, might enjoy it, so you can try submitting it to both types of publications.

If you’re writing towards a teen audience, you’ll have to keep the story on a written level that your young readers can comprehend.

There are easy ways to do this, by using no more than three syllable words and writing in short, sharp sentences and brief paragraphs.

Simply reviewing spelling books for various age levels will help you develop a vocabulary list that will be useful when directing your piece at a specific audience/age-group level.

Writing for children should be done in a style that empathizes with them, as if it were written by someone their age.

Don’t write like a parent! If you’re trying to get a message across, do it in a way another child might tell it.

Parent magazines are quite different and here you can write for an adult audience, although the simple, spare style will always work for you (and, quite often, the editor) as it is easy to read.

Assume, as you would with children, that the parent needs even the most basic explanation. A common mistake writers make is to assume that a reader under-stands a particular subject on some level already.

Don’t make this mistake! Explain yourself and assume the reader knows nothing. You’re usually teaching when you write and repetition helpfully reinforces the subject matter or the specific key points you wish to illustrate. Assuming the reader is not conversant with the subject is your best bet.

Here are some possible magazines for submissions :

PARENTAL : Aimed at the parents

American Baby Magazine
475 Park Avenue South
New York, NY 10016

Christian Parenting Today
P. O. Box 3850
Sisters, OR 97759

Expecting
Gruner & Jahr USA Pub.
685 3rd Avenue
New York, NY 10017

Growing Parent
Dunn & Hargitt, Inc.
P.O. Box 1100
Lafeyette, IN 47902

Home Education Magazine
P.O. Box 1083
Tonasket, WA 98855

Parenting Magazine
301 Howard Avenue, 17th Floor
San Francisco, CA 94105

Parents Care
P.O. Box 1563
Lancaster, CA 93539

Parents Magazine
685 3rd Avenue
New York, NY 10017

Today’s Family
27 Empire Drive
St. Paul, MN 55103

TWINS
P.O. Box 12045
Overland Park, KS 66212

CHILDREN’S MAGAZINES :

Businesship
Business Kids Suite 1080 E.
1300 I Street
Washington, DC 20005

Exploring Magazine
Boy Scouts of America
P.O. Box 152079
Irving, TX 75015

Guide
55 W. Oak Ridge Drive
Hagerstown, MD 21740

The New Era
50 E. North Temple
Salt Lake City, UT 84150

Keynoter
Key Club International
3636 Woodview Trace
Indianapolis, IN 46268

Magazine for Christian Youth
United Meth. Publ. House
201 8th Avenue S., Box 801
Nashville, TN 37202

Seventeen
850 3rd Avenue
New York, NY 10022

Teen Magazine
8490 Sunset Boulevard
Hollywood, CA 90069

Transcend
4 Daniels Farm Road
Suite 134
Trumbull, CT 06611

Youth Update
St. Anthony Mess. Press
1615 Republic Street
Cincinnati, OH 45210

G. SELF-PUBLISHING FOR PROFIT

Now that you’ve mastered the shorter forms of writing, perhaps you’re ready to write a book-length work of fiction or non-fiction.

If you’ve developed strong writing skills over the course of your writing for profit career, you will likely be able to master the discipline necessary to write a longer work.

The problems are more likely to lie with getting the book published. It is often easier to write a book today than to see it finally get published.

Writers often see multiple numbers of rejection when submitting to book publishers. Some persist and do well like Richard Bach who survived more than fifteen rejections before getting Jonathan Livingston Seagull" published. Many others simply give up.

There are other options, however. Getting a boo