Would you send Sears $20 and expect them to know you were ordering without
you specifying it in your order form? Would you send your electric company
a check for $15 and expect them to know what account you were making a
payment on? Of course you wouldn’t _ so how are mail order businesses
suppose to know what you’re ordering or requesting?
And a note like “Send me info” is NOT sufficient enough. Remember the rule
of “who,” “what,” “when,” and “where” we learned in grade school English?
“Send me info” still doesn’t tell a business what you are ordering. Most
mail order businesses carry a large number of different products…. Read more this ebook here.

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